Get ready for the weekend with Alan Wolk's Week in Review! In this edition, Alan looks at the quest for a universal interface and the quantification of omnichannel. https://lnkd.in/g2-fiPtr
TVREV
Market Research
Los Angeles, CA 2,219 followers
Analyst group covering changes in TV and media with exclusive reports, analysis and insights.
Über uns
TVREV is an analyst group comprised of veteran journalists and top executives from the TV and advertising industries. We help world-class agencies, networks, marketers, start-ups and established companies take advantage of the rapidly changing media landscape. We produce thorough reports on a trending topic facing the TV Industrial Complex, such as OTT, blockchain, esports, addressable advertising, ACR and more. In order to research the reports, our team will reach out to our deep list of contacts at agencies, TV networks, MVPDs and brands. We also accelerate businesses in this space, offering special reports for companies digging into more focused topics. TVREV offers educational bootcamps, and will walk through your sales pitch with you, putting a critical eye on everything from decks to sales materials to your website to ensure that you’re telling your audiences what they want to hear. We’ll also introduce you to both potential customers and potential investors. For all of our special reports visit https://www.tvrev.com/special-reports
- Website
-
https://www.tvrev.com
External link for TVREV
- Industrie
- Market Research
- Größe des Unternehmens
- 2-10 Mitarbeiter
- Hauptsitz
- Los Angeles, CA
- Typ
- In Privatbesitz
- Gegründet
- 2015
- Spezialitäten
- analyst, consulting, television, data, advertising, entertainment, marketing, reports, analysis, tv, publishing, media, content strategy, white paper, agencies, networks, and content
Standorte
-
Primäre
Wegbeschreibung erhalten
Los Angeles, CA 90291, US
-
Wegbeschreibung erhalten
New York, NY 10012, US
Employees at TVREV
Aktualisierungen
-
In the latest video in our "Why Advertising Is Shifting To Local" series, Madhive's Kristin Wnuk Crawford chats with Alan Wolk about what makes Madhive's approach to the programmatic marketplace different. Watch the full video below and don't miss Tim Hanlon's latest Proximity blog about the NBA's new media rights deal: https://lnkd.in/ghx-NDiV
-
TVREV reposted this
TikTok Talks! This week the team at Fabric Media has all worked on TikTok campaigns- from CreatorIQ launching a list of brand leaders, to iSpot.tv becoming the only platform in market to measure TV and TikTok together, to Tubular Labs looking at video length performance. But my favorite was TikTok's Global Head of Marketing Science Jorge Ruiz giving advice to Rio Damata Jensen Muller in TVREV's Explain it to a Teen! Props to Martha C. Bennett Salvatore Tuzzeo Mike Gasbara John Cassillo Eleanor Semeraro Jessika Walsten Guy Piaquadio Lorenzo Chiodo Jon Watts Brittany Slattery Alan Wolk for making TikTok week fun AF!
-
TVREV reposted this
The latest report from LG Ad Solutions, available free on TVREV. We have an entire library of free reports on there, both ours and from our Thought Leaders Circle members. You can grab as many as you'd like. This one is of particular interest as it has a lot of never before seen data. https://lnkd.in/e_FDiCzk
The Inclusive Screen: Black Americans – A Look into CTV Usage and Preferences — TVREV
tvrev.com
-
Get your Week in Review! Alan Wolk breaks down the great (Google) cookie caper and Warner Bros. Discovery's NBA reality check. https://lnkd.in/gsgYPDtD
Cookies Are, In Fact, Good Enough For Google, WBD’s NBA Reality Check — TVREV
tvrev.com
-
"It's so important to have communities feel that they're represented and being spoken to. And I think the pay off is great for brands when you do that." #LatiNation's Gisella Fu-Ripp speaks with Alan Wolk in the latest from our “Why Advertising Is Shifting to Local” series with Madhive. Fu-Ripp explains LatiNation's mission to create content for the bilingual Latino community, specifically Gen Z and millennials, and the importance of localized, culturally nuanced advertising. Find out more: https://lnkd.in/giFEWHc2 Also, be sure to check out Tim Hanlon's latest Proximity column: https://lnkd.in/gJmeyYZZ
-
Watch KERV Interactive CEO Gary Mittman chat with Alan Wolk about how KERV's technology works on both shoppable and contextual, by reacting the way a human would.
"What we've trained our AI to do is to be able to react similar to a human's response. So we know happy and sad is very basic and far deeper than that is, is the real reaction of a human and how they would react to something, and being able to define that and create moments around that that are relevant to either shopability, ad placement or other forms of contextual value." KERV Interactive CEO Gary Mittman explains what makes KERV special, how it works and what the best use cases are in this latest video from our TVREV In Cannes series.
-
New Explain It To A Teen episode featuring Rohan Castelino of IRIS.TV up now. https://lnkd.in/gDT2Zwua subscribe https://lnkd.in/gXBg-trs
-
Check out the latest video in our series "Why Advertising Is Shifting To Local." This week Alan Wolk and Vica Founder and CEO Michael Shields talk about how Vica helps local advertisers leverage video advertising. Shout out to our sponsor Madhive. Check out the full story here: https://lnkd.in/gHxUCdev Also, don't miss the latest Proximity column from Tim Hanlon: https://lnkd.in/gz8V_4kV
-
TVREV reposted this
Teenagers ask great questions. No agenda. No ego. They just want to learn. Fun interview with a great kid asking the right questions. #advertising #careers #branding #cannes #gaming #tv #film #production The Cxmmunity Foundation
Tom Flanagan, Man of Many Talents, Explains Versatility to a Teenager — TVREV
tvrev.com