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How did SimpliSafe turn data chaos into clarity? 📊 Jonathan Chin, VP of Customer Acquisition at SimpliSafe, reveals how iSpot has become their “source of truth” for holistic audience and outcome measurement across platforms in our latest Measurement Mavens interview. Check out the full video to learn how the brand uses iSpot to break down data silos and drive better video ad results 👉 https://lnkd.in/g8qHuvm8

Fuel your video measurement strategy with inspiration from BISSELL Homecare, Inc. and Mark Anthony Brands Inc. at the iSpot Transparency Series on October 1st: https://lnkd.in/gs-4bNw2 Join us at the Chicago Winery to hear Jackson Godard on how BISSELL navigated the streaming landscape with iSpot Unified Measurement and Vanessa Bufalino on White Claw’s Olympics success using iSpot Creative Testing. Spend the afternoon connecting with ad leaders from Samsung Electronics, GoDaddy, Publicis, and more over local craft beers and small-batch wines. See you soon!

Are you attending the Brand Innovators’ Marketing Innovation Summit in Irvine, California, on Tuesday, August 27? Don’t miss our session at 2:30 pm PT with BSH Home Appliances Corporation - North America and HP : 'Crafting Memorable Customer Journeys from First Contact to Lasting Loyalty.' Gain insights from marketing leaders Rebecca Cottrell and Ashley Riggs-Zeigen, alongside iSpot's Susan Ram. To schedule a meeting with iSpot during the summit, please email: [email protected]. Check out the full agenda here: https://lnkd.in/gGvs32ga

The pressure’s on to craft video ads that not only capture attention but drive action—whether it’s sparking brand consideration or prompting a purchase. Recent video ads from Amazon, The Home Depot, and Kohl's’s did just that, exceeding the top 2 box intent norm for retailers by 14 percentage points or more. Our latest report, Purchase Intent Leaders: Retail Ad Creative, dives deep into the top-performing retail ads and what made them stand out. Get insights into what’s driving intent, boosting brand awareness, and connecting emotionally with today’s consumers. Download your copy 👉 https://lnkd.in/dmddkm_X

As the holiday season approaches, the battle to reach audiences is heating up. Department stores are increasingly channeling their ad spend into streaming, and the competition for share of voice is intensifying. Target, for instance, boosted its share of streaming ad impressions by 64% YoY. Our latest analysis uncovers how top brands like Walmart and Kohl's are adjusting their linear vs. streaming media mix. Read more: https://lnkd.in/gW7G3Dgb

iSpot had the pleasure of joining T-Mobile Ads and EDO, Inc. at the VAB State of TV Measurement webinar today. We explored how brands can future-proof their strategies by harnessing identity, innovation, and data. Our Chief Research Officer, Leslie Wood, alongside Andrea Zapata, Laura (Bernstein) Grover, and Danielle DeLauro, discussed the growing importance of privacy and evolving data practices to effectively reach the right customers. In this dynamic landscape, staying ahead is more crucial than ever. Thanks for having us!

As customers continue to cut the cord on traditional TV, brands are recognizing streaming as an essential part of their advertising strategy. In July 2024, Crest + Oral B for Dental Professionals led the way in the oral care category with a 25% share of voice on streaming platforms and 20% on linear TV. Check out iSpot's data insights on their latest TV spots at The Measure: https://lnkd.in/gThuynPk

In the latest TV spot from Firehouse Subs, fire fighters celebrate sandwhiches that are too big for a 30 second commercial with a clever new approach to recording a jingle. According to our data, the spot has racked up over two billion TV ad impressions so far. Congrats to Firehouse and Orchard on an amazing ad! Check out more iSpot insights on this week's hottest TV spots at Ad Age: https://lnkd.in/g5MJwTSa

Brands are expecting more from their video ad investments. Measuring deduplicated performance across linear, streaming, social, and digital is now essential, not optional. Our recent certification from the U.S. Joint Industry Committee (JIC) across all currency classifications marks a significant step toward a more transparent and unified future in video measurement. As iSpot CEO Sean Muller Mueller explains, "What makes our deduplication the best is the fact that we've standardized on Smart TV ACR data at scale. This allows us to do the type of deduplication that's really not possible by any other means, including walled garden deduplication." Learn more about the latest measurement advancements and their impact on the industry directly from Sean: https://lnkd.in/gr26hZgu

Catch Leslie Wood, iSpot Chief Research Officer, as she reveals how our next-gen infrastructure for big data, identity, and matching - iSpot Data Connect - is setting new standards in video measurement and currency, here: https://lnkd.in/gZxFkgmi