EDO

Marketers, are you ready for some football (ads)? 🏈 The #NFL’s power to drive advertiser results is undeniable. According to EDO’s latest report, the League was behind five of the top 15 most impactful TV broadcasts for advertisers in the past year. Last season, NFL games generated nearly 36 times more ad engagement than primetime broadcast and cable averages. From a new slate of #streaming games to continued success in contextual targeting, here’s what you need to know before Thursday’s kickoff ⬇️

If you’re an advertiser, the score you really care about isn’t on the scoreboard. With EDO’s newly redesigned NFL portal, you can see the week’s most effective ads – from Thursday to Monday Night Football. We compare ads across all major categories so you can track your brand (or your competitors) across the entire 2024-25 NFL season. You could call that a touchdown 🏈 Access all that right here: https://lnkd.in/g_3AR6Kk #nfl #football #advertising #footballseason #nfltopads

We’ve combined EDO’s predictive outcomes measurement with Nielsen's gold-standard audience metrics to create Engaged Impressions – a new approach to ad optimization that balances media weight (impressions), media quality (engagement), and cost. Engaged Impressions correspond closely with a TV ad's impact on future sales. This new metric has already helped one leading #advertiser generate a 280% improvement in consumer engagement than optimizing for cost alone. Learn how your brand can maximize your TV #ad performance by harnessing the power of Engaged Impressions: https://lnkd.in/eR5wDEpA

EDO’s Culture Heroes program celebrates the EDOers driving company values through teamwork and dedication. Today, we’re celebrating our Events & Ops Associate Louis Capon. Louis embodies EDO’s value “Find a Way or Make One”. Louis is always planning ahead to help his team host events that go off without a hitch. In the first installment in our Culture Heroes Q&A series, we chatted with Louis about his work at EDO and his secret superpower. Read it here: https://lnkd.in/gmqmcVvn

As our CTO and Head of Product, Joshua Lee is a cornerstone of the EDO team. We are continuously proud of his recognition as a Rising Star honoree by Cynopsis. Best of all – Josh’s team is hiring! We’re looking for skilled engineers and data scientists to join us 🚀 If you’re passionate about tech and eager to make an impact, we’d love to meet you. Apply and learn more: https://lnkd.in/ghz2Qmys

Legendary director Stanley Kubrick once noted that, in 30 seconds, a great ad can get closest to perfection in filmed art. But for all the #creativity and technical execution that goes into producing the high-quality ads we'll see this #NFL season, many of advertisers' biggest decisions will hinge on out-of-date, survey-based methods for measuring creative effectiveness. My latest for ADWEEK digs into why marketers need more than a funny or inspiring ad to satisfy today's CEOs and CFOs — it needs to impact the bottom line. https://lnkd.in/eZytq2NN #CTV #TVdata #NFLKickoff #creativity

Ahead of #NFL Kickoff, marketers need to be prepared for what to expect this season. EDO’s most recent NFL TV Outcomes Report has you covered, with insights including: 🏈 The #TaylorSwift effect is real. Ads featuring her beau Travis Kelce for Campbell's, DIRECTV and Pfizer outperformed each brand's non-Kelce ads across all TV programming by 15%, 24% and 27%, respectively last season 🏈 A Bud Light ad starring Hall of Famers Peyton Manning and Emmitt Smith was 238% more effective than the average alcohol ad during NFL games 🏈 The average ad during an NFL regular season game delivered almost 36x as much total engagement as the primetime and cable average Get in the game and download the full report today: https://lnkd.in/gjFFTkph #adperformance #football

Not all #adimpressions are created equal. So how can you accurately measure the true quality of an ad impression to understand the value of your media buy – and even boost ROI? We've combined our powerful predictive outcomes with Nielsen's gold-standard audience measurement to create Engaged Impressions – which correspond closely with a TV ad's impact on future sales. Engaged Impressions helped one leading #advertiser generate a 280% improvement in consumer engagement than if they had optimized solely for cost. Interest piqued? Learn how your brand can maximize your TV #ad performance by harnessing the power of Engaged Impressions: https://lnkd.in/ezTNGfcT

90s kids rejoice – McDonald's collectibles are BACK! Half of the top 10 airings by ad effectiveness during week 1 College Football games highlighted the brand’s new campaign, in nostalgic fashion. Each cup spotlights iconic characters and collectibles from different eras for the brand over the last 50 years – from the Grimace Mug to Pet Lovin’ Barbie, Shrek, and Hello Kitty. Watch the ad, then let us know which collectible cup you’re thirsty to collect first! 🥤

Advertisers need better ways to qualify their audience, and EDO delivers. With EDO, you can safely onboard your first-party data to improve audience match rates and enhance segment insights while keeping customer information secure. Our identity onboarding makes it easy to: 🎯 target audiences confidently 📈 improve audience match rates 💡 enhance segment insights See how at https://lnkd.in/g8VxWnc3