TVision

It's a repeat at the top of the Power Score for the week ending August 25, 2024. "Bad Monkey" (AppleTV ) and "Emily in Paris" (Netflix) held onto the top two spots, reports NextTV. https://bit.ly/3yMycK7

AppleTV's "Bad Monkey" topped the TVision Power Score for the week ending August 18, 2024, reports NextTV. Three new Paramount+ shows also made the list. #CTVMeasurement #TopShows https://bit.ly/46UBTK5

Optimizing for attention drives significant campaign results and impacts brand results. That's the main take away from Victoria McNally's feature in AdExchanger. The article looks at the results Publicis and Haleon achieved by optimizing a Sensodyne TV campaign with data from TVision. By optimizing for attention across dayparts and channels, engagement with Sensodyne’s TV ads increased from 54% in February to 62% within two months. “You can make all these changes [and] the numbers can all look like they’re going in the right direction,” said Phil Jackson, global head of digital marketing effectiveness for Haleon (Sensodyne). “But, ultimately, you want to make sure that the business has been positively impacted. And we can say that it has been.” #attention #TVMeasurement #Brandengagement https://bit.ly/3YLAofp

Two Netflix shows top the TVision Power Score this week - "A Good Girl's Guide to Murder" and season four of "The Umbrella Academy." The TVision Power Score helps the industry understand which programs are breaking through to capture engagement across all the major apps. As reported in @NextTV: https://bit.ly/46PIFky #CTVMeasurement #TopShows

"Presumed Innocent" from Apple TV Plus tops the TVision Power Score again this week (week of July 29-August 4, 2024) reports NextTV. "Beverly Hills Cop: Axel F" topped the monthly CTV movie Power Score for July. It was one of eight Netflix movies on the list. Amazon placed six movies in the top 20. https://bit.ly/4cimjsM

"Presumed Innocent" on AppleTV was the top show on the TVision Power Score for the week of July 22-28, 2024, reports NextTV. The TVision Power Score identifies the CTV content that best captures attention and engagement across all major apps, each week. #CTVMeasurement #Attention https://bit.ly/46x6wVN

Great industry piece in The New York Times today. Viewers are spending increasing amounts of time watching YouTube on the livingroom TV. As Yan Liu explains, not all content types capture viewer attention equally. Check out TVision's attention insights in the article. #CTVMeasurement. #Attention https://nyti.ms/4c1xcPP

Netflix's "Cobra Kai" topped the TVision Power Score for the week of July 15-21, 2024, reports NextTV. The first five episodes of season six of the hit series dropped on July 18. The TVision Power Score leverages both reach and attention metrics to understand how CTV shows engage audiences, across all major apps. https://bit.ly/4cV9IwR

Your attention please! ☝️ CTV advertising is leveling up with the industry’s adoption of attention metrics. We have partnered with TVision to explore this and other emerging CTV performance trends in our recently published Q1 2024 State of CTV report. DV Authentic Attention for CTV, powered by the industry-leading combination of DV’s impression-level attention data and TVision’s eyes-on-screen attention data, enables marketers to: 📈 Drive CTV campaign performance 🚀 Maximize ad spend efficiency 💡 Improve media planning Learn more here: https://buff.ly/3W9BP5I

Hulu's "The Bear" tops the TVision CTV Shows Power Score this week. Ten programs from Netflix are in the top 20, reports NextTV. #CTVMeasurement #TopShows https://bit.ly/3Y6XSvd