WARC

We recently wrapped up our post-Cannes APAC events in Melbourne and Sydney, where we delved into the key insights from the Creative Impact track at Cannes Lions 2024. The focus was on how Australian marketers can boost their effectiveness in today's challenging economic landscape. During the event, Kantar unveiled its latest state-of-the-industry report on marketing effectiveness in Australia, highlighting critical gaps preventing Australian brands from being more effective. Click here to learn more 👉 https://loom.ly/UpqgquU A huge thank you to Insights by Kantar for their collaboration and to our esteemed panellists and speakers —Ben O., Bronwyn Hooton, Kate Young - MAMI CPM, Maddie Jahnke, Michiel Tops, and Mark Kennedy—for sharing their invaluable insights. We’re also grateful to everyone who came along ✨ Don't miss out on our next post-Cannes APAC event in Singapore this Thursday—another session you won't want to miss. Find out more about the event here 👉 https://loom.ly/Qdtb_98 #WARC #MakeItWARC #APAC #canneslions2024 #events

“So we’ve gone being overly reliant on paid search, to having a really healthy mix of channels.” That’s our last video with Joe McCambley from Saatva. Watch now to learn how simple language changes, lead by our team at WARC Advisory, can have a huge impact on an organization. What if you could work with us to create a bespoke learning program tailored to support your ongoing training needs, just like Joe? For any queries, get in touch for pricing options. We can’t wait to help your business thrive 👉 https://loom.ly/HUpXzCc

Here are some of the advantages of using Customer Promises in your brand campaigns: ⭐ Customer Promise campaigns are shown to deliver a brand-building and commercial advantage over non-Customer Promise campaigns, irrespective of budget, number of channels or duration ⭐ Making a Promise to the Customer increases the likelihood of campaigns delivering long-term brand and sales growth ⭐ Customer Promise campaigns were seen to be a key differentiator for scale-up brands or businesses with limited marketing resources Pretty amazing, right? To explore these findings, our latest report with The B2B Institute at LinkedIn, provides actionable insights and advice to B2B brands interested interested in winning with a compelling Customer Promise. Read everything thing you need to know in our report, here 👉 https://loom.ly/Xg45h7Y #MakeitWARC #WARCAdvisory

WARC’s Creative Impact stream at the Cannes Lions International Festival of Creativity brought festival attendees the ultimate guide to proving the value of creativity. This wrap-up event will bring you the very best of the content and trends. In other words, it's what you need to know for your 2025 marketing strategy ✨ Learn from Diageo and Born Social about this world-class brand’s transformation, and hear from WARC and Contagious as we summarise the creative effectiveness trends at the week's core and how to translate these #trends into your #2025 #marketing strategies. Date: Monday 9th September Time: 5.30 pm - 8 pm Location: Uncommon Holborn, WC1V 6DF And for the insatiably curious amongst you, here are the timings: 🍕5.30 pm - 6.10 pm: Arrival, pizza and networking 📈6.10 pm - 6.30 pm: Welcome and trends in creative effectiveness from WARC 🍻6.30 pm - 6.50 pm: Guinness' brand transformation from Guinness and Born Social 🦸♂️6.50 pm - 7.10 pm: The Unlikely Heroes at this year's Cannes Lions Festival from Contagious 💬7.10 pm - 8 pm: Drinks and networking To register for the event, please click this link 👉 https://loom.ly/j7-xU5I

Be part of the *first-ever* Mastering Modern Media course that’s getting a lot of attention… (pun intended) Effective Strategies for the Attention Economy is just what modern marketers need to thrive. After six weeks, you’ll have new future-proofing skills that will keep you steps ahead of a rapidly evolving landscape and the confidence to apply them via eight modules, including: Shaping the Measurement Conversation A Quick Lesson in How Humans Actually View Media Easy Tricks to Reduce Wastage that Your Boss Will Love Practical Guides for Managing Viewer Discretion Find all of them and register here - https://loom.ly/RH_xcR0 Sign up now. Starting 23 Sept. #WARC #BoldMindsBoldMoves #LIONSLearning #CourseSpecific #MarketingEffectiveness

"It's borderline revolutionary, is what it is" - James McDonald, WARC's Head of Data. Our latest Global Ad Spend Outlook delivers valuable data (as usual) *and* represents a ground-breaking achievement, as it is powered by machine learning for the very first time 🤖 Meaning? We’ve integrated a cutting-edge neural network machine learning model that forecasts ad investment patterns using over two million data points, including macroeconomic indicators, media consumption trends, and media cost inflation – making it one of the most advanced tools in the industry (and borderline revolutionary). Just check out some of the killer data from the report in our carousel 👀 Non-subscribers can get the executive summary here 👉 https://loom.ly/BcgcRj4 #WARC subscribers can read the article and access additional data here 👉 https://loom.ly/bZ7lnRk Want to see how these insights can power your bold business decisions? Let’s connect. #BoldMindsBoldMoves #Advertising #Trends #Report

Why do #B2B brands appear more hesitant than #B2C brands to make campaigns with a Promise to the Customer? Why, when Customer Promises can be a competitive advantage for brands of all shapes and sizes? We interviewed top experts at McCann Worldgroup & McCann, Lexmark and Sage to understand why Customer Promises are relatively scarce in B2B. Read more here 👉  https://loom.ly/Xg45h7Y #MakeitWARC #WARCAdvisory #CustomerPromise James Hankins Sven Dellagnolo Harjot Singh

Join WARC's Gregory Grudzinski, & adam&eveDDB NYC's Stuart Harrison as they discuss the Future of Digital Commerce at FUTR September 5th in NYC. FUTR is dedicated to fresh thinking and progressive change across retail, marketing, and commerce. This event showcases the latest innovations in these fields, curating an agenda for executives who aim to stay at the cutting-edge of insights, technologies, and solutions. Get your tickets here - https://loom.ly/tC4xwVQ #BoldMindBoldMoves #DigitalCommerce

“You understood the troubles. You could anticipate the troubles that I, as a CMO, was about to face,” says Joe McCambley, Chief Marketing Officer at Saatva, about WARC #Advisory. Are you a #CMO seeking support in transforming your #marketing team? Watch the full video to see how we helped Saatva build their team's marketing capabilities and #creative #effectiveness 👉 https://loom.ly/HUpXzCc

🇺🇸 WARC's 2024 Consumer Trends Report explores the most important trends influencing global consumers and evaluates their impact on buying behaviour. Based on data analysis from GWI surveys and WARC's proprietary research and case study database, it provides insights and advice for #marketers. Check out our carousel for the global trends we have uncovered in North America 👀 The Consumer Trends Report is published in three versions: North #America, #Europe and #APAC, which you can find 👉 https://loom.ly/QT_fGYg While global trends are analyzed consistently across all three versions, each report includes additional analysis on one of these regions. Essentially, it is one report with three variants. Based on your regional focus, you can select the version that is most relevant to you 🎯 #BoldMindsBoldMoves #ConsumerTrends #NorthAmerica