Authentic Brands Group

Eyewear brand VonZipper, which was sold to Authentic Brands Group in September along with the other Boardriders brands, has found a licensing partner after nearly a year since the Boardriders sale.

Authentic has announced a new partnership with longstanding partner United Legwear & Apparel Co. to manage the e-commerce operations for Ted Baker in the U.K. and Europe. The partnership marks a significant milestone in the brand’s journey to restore its digital destination for its loyal consumers. Read more here. https://lnkd.in/gsm4pCGJ

Brooks Brothers hosted a launch party to celebrate its arrival in the capital city of Colombia. At the Museo de Arte Moderno de Bogota, the brand and partner Villa Romana invited content creators and local media to experience a showcase of apparel through fitting rooms designed to resemble the look and feel of a Brooks Brothers store. Guests enjoyed a special jazz performance by Radio Fantasma and a menu created by renowned chef Harry Sasson.

Nautica’s newest Wavemaker is reality TV star Blake Moynes, founder of SOSA, or Save Our Species Alliance, a community that unites conservation enthusiasts with passionate and vetted wildlife professionals, partners and nonprofits dedicated to preserving wildlife and advancing conservation efforts. To mark his induction into the storied class of Wavemakers, Blake represented the brand at Oceana’s 17th annual SeaChange Summer Party at Laguna Beach, California. Nautica is a longtime partner of Oceana, the largest international advocacy organization focused solely on ocean conservation.

Authentic’s NYC-based employees capped off the summer season with a team outing at Yankee Stadium, where the New York Yankees played the Cleveland Guardians on Tuesday, August 20. Reebok proudly sponsored a suite for staff, who enjoyed ballpark fare and sweeping views of the field as well as team-building camaraderie.

DC Shoes and partner World Sport opened the brand’s newest flagship at the Shopping Paseo Aldrey in Argentina, marking its second location in the resort city of Mar del Plata and its fifth outpost in Buenos Aires. The 1,600-square-foot space, which prominently highlights the brand’s snowboarding collection, will play host to a launch event next month to introduce the action sports brand’s spring styles.

For the fall season, Nautica is charting a course to victory with America’s next-gen athletes: brand ambassador and elite gymnast Olivia “Livvy” Dunne, recognized for her collegiate career at Louisiana State University, and Luther Burden III, the dynamic First-Team All-SEC wide receiver from the University of Missouri Tigers. The lineup, aptly dubbed New Legends, is featured in a campaign that captures Livvy and Luther against the backdrop of a spirited school football field and locker room. The two are dressed in Nautica’s campus-approved styles, including polos, sweaters, shirts and jackets. Each piece embodies the brand’s attention to quality, functionality and timeless design.

Kay Jewelers, the nation’s leading diamond retailer, and renowned jewelry designer Neil Lane have debuted the next evolution of luxury lab-created diamond bridal styles with the new Neil Lane Artistry Heritage Collection. Featuring 14 engagement rings and six wedding bands, the line is a vibrant homage to Lane’s iconic vintage jewelry collection, paying tribute to the old-world diamond cuts that have inspired his journey as a designer.

Reebok has released a new fitness and wellness app that features a wide range of programs made to transform users’ fitness experiences. The Reebok Fitness App includes on-demand workouts, nutritional guidance, wellness content and more. Beyond its fitness offerings, the app will also feature deals on Reebok gear and ways to shop the brand’s newest collections. Sign up here https://lnkd.in/epnFCK2e

Our 2024 summer intern class has graduated! Over the course of our Campus Program, Authentic’s interns attended speaker sessions, participated in various professional development initiatives and built a strong network of peers and mentors. We are so proud of their hard work and dedication, and we wish them the best in future endeavors.