Willow Innovations, Inc.

nobody will remember: - your salary - how "busy" you were - how many hours you worked people will remember: - the sacrifices you made to provide your baby breast milk - no, really - we know how hard that is

Willow was built on the belief that moms deserve better — not just when it comes to feeding, but at so many points along their postpartum and parenting journeys. We're incredibly proud to announce our partnership with Chamber of Mothers to further a shared mission: improving the maternal experience in America. A nonpartisan 501(c)(3), Chamber of Mothers is committed to uniting America's 85 million moms to harness their power for progress. Focusing on paid family leave, affordable childcare, and maternal health support, they are creating a national motherhood coalition to enact change on the local, state, and federal levels. Why? 25% of mothers are back at work just two weeks after giving birth. The average cost of childcare for two kids exceeds the average cost of housing in all 50 states. The U.S. has the highest maternal mortality rate of any developed nation, and 84% of those deaths are preventable. If you're as fed up and fired up as we are, you can get involved and vote like a mother this fall. These issues are on the ballot! Text MOTHER to 26797 to check your registration status and access detailed ballot and polling information. *Produced and Created by: Affinitiv Advertising Voiceover: annie bacon, recording artist and Programs and Community Manager of Chamber of Mothers.

At Willow, we know that pumping allows many moms to reach their feeding goals and give their babies breast milk for longer. Yet just 45% of women feel proud of their pumping journey* — a stat that shows just how critical it is to change the conversation about how we feed. So this month, in celebration of National Breastfeeding Awareness, we're getting loud about the fact that pumping is breastfeeding. We'll say it again: pumping is breastfeeding. (The data drives it home: studies show that any amount of breast milk that a baby receives is beneficial, whether it’s from a bottle or the breast.) Our hope is that pumping moms will start celebrate themselves — and be celebrated by others — for all that they do to nourish their babies. Get full story on our blog and make sure to follow us @willowpump for more on this all month long. *State of Feeding 2024

Nearly a decade ago, we took what was once a clunky eyesore (that forced you to pump crouched down next to the nearest wall socket) and developed the world's first in-bra wearable pump to give mom the freedom she deserves. But we didn’t stop there. We built effective, innovative wearable pumps and designed a high-quality product suite built with the women who use them and their real and often busy lives in mind. Our CEO Sarah O'Leary spoke with Glamour about how our thoughtful, mom-centered products completely redefined not only how women pump, but also how they feel about pumping. Read the full article.

We fight hard for paid family leave. Why? Because every mom (and dad) deserves it. Willow CEO, Sarah O'Leary, talks about why it's critical for parents to have access to paid family leave and the consequences they may face when they don't have the right support from their workplace in a recent article from The Everymom. Thank you Rachel Morgan Cautero for sharing this important message. Read more about what Sarah had to say ⬇

We’ve said it before and we’ll say it again: moms deserve better. And we’re not just talking about one type of mom… ALL MOMS DESERVE BETTER. 👏 That’s why our product team is currently at the NWA National Conference to join the WIC community in-person to not only celebrate their 50th anniversary, but to learn more about how we can make our pumps more accessible to all moms. We're excited for this first step and can't wait to share more with you! Thanks Andrea Ippolito from SimpliFed for stopping by our booth!

We've got BIG news to share: our Find Your Flow Feeding Kit is now available at Target! 🎯 Not only does our kit have everything you need to help relieve sore nipples, plugged ducts, engorgement, and leaky breasts, it also comes with an exclusive feeding course and 1:1 consult with a Simplifed LC. 🙌 Because we're here to support every mother's feeding journey - the way they want to do it. We are so proud of this expansion so our products are more accessible to expecting and new moms.

"What I’m most proud of with Willow is that we have pushed the world to think about the new mother as deserving of being the center of the products that are built for her." We're thrilled our CEO, Sarah O'Leary, sat down with Smart Design earlier this week to share Willow's origin story, the challenges many new moms face when breastfeeding, and what we are doing to better support them. Read the full article.

The feeding culture in America has changed radically in recent years, and it’s time for the conversation to catch up with the State of Feeding. We partnered with Emily Oster, Bobbie, and SimpliFed to bring you the 2024 State of Feeding report to better equip you and other parents for the journey ahead. Why? According to our newly released report and survey, parents don't have enough support OR education whether breastfeeding, formula feeding, bottle feeding, or combo feeding. In fact, 47% of respondents said they received no support or education on formula, and 38% said they received no support or education on pumping. And, 18% said they received no support or education on breastfeeding. Every parent deserves equal support and education about their feeding choices. This is why we launched Willow - to give moms the freedom to feed on their terms. And, it's why we're introducing our new and first-of-its-kind, all-inclusive baby feeding guide brought to you by a breastfeeding company, a formula company, and a lactation support company. Because moms deserve better. Get the full report and feeding guide at https://lnkd.in/eDMFUHfN

You know we’re in, Bobbie! 👊 1 in 3 Americans do not have access to paid family leave, including mothers after childbirth. This. Must. Change! #WithWillow, parents have access to 16 weeks of paid parental leave, an additional six weeks of four-day transition workweeks at full pay, and extended bereavement time for parents who have experienced a miscarriage. Every parent deserves access to paid family leave. Please share and tag other brands to join the fight to push harder to support parents. Because moms deserve better. #paidleave #workingmoms #parentalleave