XR Extreme Reach

The Political Creative Pulse is Here—Get the first-ever creative analysis of the political campaign trail, powered by XR's data intelligence platform. XR’s advanced AI models capture, classify, and analyze ads as they air across linear and streaming platforms, providing a unique look at the pulse of a nation as political messages reach viewers across markets. 🔑 Key insights: ➡ Top issues: Democrats have shifted to focus on the economy, social safety net and immigration, while the economy and immigration drive 94% of Republicans ads ➡ Attack ads on the rise: 71% of Republican ads are classified as attack ads ➡ All eyes on swing states: Swing states introduce different issues like Gun Policy and Gender & Sexuality. Our AI-driven platform delivers creative analysis at scale. Explore the messaging that is shaping this election and learn how creative intelligence can empower your brand. Keep your finger on the Political Creative Pulse here: https://lnkd.in/gAnq2h5E

Power every production with XR. As the employer of record across productions of all types and sizes, XR distributes $1B+ billion in payments annually and stays on top of the complexities across employment (union and non-union), tax, labor relations, benefits, insurance and talent rights, so you can focus on moving creativity forward. Unlock five ways to make entertainment payroll more efficient.

Creative Analysis of the Political Campaign Trail: What Are Voters Really Seeing? XR's creative intelligence has unlocked the creative pulse of the political campaign trail, revealing new advertising trends leading up to the Democratic National Convention. Analyzing one million ad airings with XR’s creative AI models, we revealed:  Top political issues by party: Democrats focus on the economy; Republicans lead with immigration ➡ Nearly all Republican ads are classified as attack ads (98%)  ➡ The majority of ads are airing in swing states: Republican: 92%; Dems: 73% ➡ XR’s global AI platform is at the intersection of creative and media and is the only solution that enables real-time political creative analysis, capturing what’s currently happening in advertising. Come see the power of XR’s creative intelligence and get the newest political advertising insights here at ADWEEK. Read the story:

🎉 Congratulations to XR's Global President and COO, Jo Kinsella, for being recognized as a "Corporate Visionary" in the Cynopsis 2024 Top Women in Media awards! This prestigious honor celebrates the remarkable achievements and contributions of female leaders across diverse sectors, highlighting those who have made a lasting impact in their industries. 🏆 Congratulations to all of the nominees for their dedication to excellence and innovation.

We applaud Scope3, IAB Europe, Ad Net Zero and other members from the advertising community for their collaborative energy and ongoing commitment to helping create a safe, and sustainable media ecosystem. XR’s Jo Kinsella shared her perspective with Digiday on the recent changes in the Global Media Sustainability Framework (GMSF). Together, through our amazing ad community, we can help move standards forward. https://lnkd.in/emeiipev

🚀 Streamline Your Ad Clearance with XR Extreme Reach 🚀 At XR Extreme Reach, we understand how critical ad clearance is to the success of your campaigns. That's why we offer a seamless and efficient solution for navigating the complex world of advertising compliance. XR’s global platform unifies its ad library, clearance and creative distribution into one solution.  ✔️ One file ✔️ One spec ✔️ One upload 🌏 All destinations From clearance to delivery, we’ve got you covered every step of the way. Our dedicated team of experts ensures that your ads are fully compliant and approved on time, so your campaigns run smoothly from start to finish. 💬 Ready to streamline your ad delivery process? Leave the complexities of compliance to us and focus on what you do best—creating impactful, engaging content. Contact us today

As the Paris Olympics captivated audiences around the world, XR was proud to be the only certified partner to uniquely deliver ads to linear AND streaming platforms during NBCU's coverage. Additionally, our Creative Intelligence platform analyzed the creative during the games and revealed a promising increase in darker skin tone representation, with 38% of Olympic ads featuring darker skin tones—surpassing this year's H1 U.S. TV ads, which stood at 28%. This is a notable improvement compared to the Super Bowl ads, which only showed 14.3% for dark skin representation. However, when it comes to gender representation, there’s still work to be done, with ads falling 3% below the first-half benchmark of 43%. Read more about these insights now.

XR kicked off the IAB Tech Lab Ad Ops Workshop for Advanced TV and led discussions on the new Ad Creative ID Framework (ACIF). XR is proud to be the first company to implement ACIF in partnership with AD-ID, LLC, powering the first universal creative ID across both linear and digital platforms.  Uniting platforms and channels through a single creative ID supports our vision to set the new creative standard for cross-platform advertising, driven by the most comprehensive data intelligence in the industry.  Learn more and watch the video about how ACIF benefits the entire media ecosystem by solving: https://lnkd.in/eeDmseng - Cross-platform measurement - Ad frequency and creative repetition - Brand suitability and contextual relevance - Complex workflows & data reconciliation

Happy Birthday to Smokey Bear! Back in June at Cannes Lions International Festival of Creativity, we held a celebration for Smokey looking back at how his iconic image and simple message have resonated with generation after generation. Smokey's legacy is a testament to the power of clear messaging and thoughtful evolution. His ability to adapt to changing times while staying true to his core message is a masterclass in effective communication. In fact, his famous slogan, “Only you can prevent wildfires”, still resonates with 80% of Americans to this day. Part of what has made Smokey so enduring is his emphasis on making sure his messaging is accessible to all, regardless of ability. For example, closed captioning and audio description ensure relevance and impact across various cultural contexts. At XR Extreme Reach, we’re proud to partner with the Ad Council to ensure Smokey’s message continues to reach audiences wherever they are tuning in. Our expertise in media distribution has ensured that Smokey’s message is received across the nation. It’s this willingness to adapt to an ever-changing media landscape and commitment to accessibility that have been cornerstones to his continued success. He serves as a brilliant example for brands looking to stand the test of time. #SmokeyBear80 #OnlyYou

We are absolutely thrilled to see Channel 4 reaching nearly 50% of their goal for subtitling all advertising for the 2024 Paralympic Games! 🙌🏻✨ But we're not done yet! Let’s work together to subtitle 100% of the ads and make this the most accessible Paralympic Games ever. Get in touch 👉 https://lnkd.in/em__tUff