Craig Fowler

SpringHill Suites infused some much-needed calm, comfort, and style with the launch of first-of-its-kind branded airport experiences within airport security zones. These marketing activations broke through the boundaries of traditional airport advertising, transforming entire security checkpoint areas into unique SpringHill Suites branded experiences. The zones showcase the inspiring style and space of the hotel, offering travelers welcome “moments of relief.” These "comfort zones" were… Show more

SpringHill Suites infused some much-needed calm, comfort, and style with the launch of first-of-its-kind branded airport experiences within airport security zones. These marketing activations broke through the boundaries of traditional airport advertising, transforming entire security checkpoint areas into unique SpringHill Suites branded experiences. The zones showcase the inspiring style and space of the hotel, offering travelers welcome “moments of relief.” These "comfort zones" were launched in airports including Chicago O’Hare, Dallas Fort Worth, Charlotte Douglas International and Oakland International Airport. Show less

Leveraging a unique video technique that not only highlighted the hotel's amenities, but also put them in the context of the targets’ lives. It went beyond the product, and into an emotional payoff, mirroring our business travelers’ desires to live modern, stylish lives, where they can take advantage...

SpringHill Suites was recognized for its’ branded experiences within the security zones of the Dallas Fort Worth and Charlotte Douglas International Airports. The brand transformed the checkpoints into welcoming and aesthetically appealing spaces designed to offer travelers a new level of comfort inside a security checkpoint. The design featured comfortable furniture, stylish décor, soothing wall art, vibrant lighting and relaxing ambient music.

The “Everywhere” video series poses the question "What if everywhere you went you experienced so much more than expected?" The video series delivered on this idea by transforming normally cramped and uninspiring environments (subway car, elevator, work cube) into spacious and stylish places featuring the design and ambiance of a SpringHIll Suites. The creative communicates the emotional lift experienced by guests at SpringHill Suites when they encounter the unique and inspiring combination of… Show more

The “Everywhere” video series poses the question "What if everywhere you went you experienced so much more than expected?" The video series delivered on this idea by transforming normally cramped and uninspiring environments (subway car, elevator, work cube) into spacious and stylish places featuring the design and ambiance of a SpringHIll Suites. The creative communicates the emotional lift experienced by guests at SpringHill Suites when they encounter the unique and inspiring combination of stylish design and spaciousness within the hotel. Show less

"ArtNight" on-property experiential events

"The Connection" social media program