“Outstanding Creative Direction from a Visionary Leader I had the privilege of working with Lalanii as our Creative Director on a project for Diaspora Groceries, and the impact was nothing short of transformative. Lalanii orchestrated a stellar campaign launch, demonstrating an exceptional grasp of brand identity and market nuances. Their adept handling of social media posts and concepting elevated our online presence to unprecedented heights, yielding remarkable engagement. Moreover, Lalanii showcased brilliance in creative pitches, seamlessly blending innovation with a deep understanding of our target audience. Their visionary leadership extended to managing a team of seven writers, fostering a collaborative environment that brought out the best in everyone. Lalanii is undoubtedly a creative force, and I wholeheartedly recommend them for any role that demands unparalleled creativity, strategic thinking, and effective team leadership.”
Über uns
I partner with innovative companies to refine their messaging and strategic marketing…
Activity
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People might not be burnt out from jobs because they’re overworked. People might be burnt out from jobs because there’s a lack of vision, lack of…
People might not be burnt out from jobs because they’re overworked. People might be burnt out from jobs because there’s a lack of vision, lack of…
Liked by Lalanii Rochelle, MFA
Erleben Sie
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Full-time - (Confidential)
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Activities and Societies: Debate Team, Leadership Certificate, joined Toastmasters.
Computer Skills:
Mac and PC platforms, Windows XP, Windows NT, Windows ME, Windows 2000, Mac 0SX
Software Applications and Social Media:
DPL/Lightbox, Alfresco/Author, Glide, Microsoft Office XP, MS Office 2000, MS Office 1997, MS Word, MS Access, MS Excel, MS FrontPage, MS Project, PowerPoint, Excel, Adobe Photoshop, Adobe Illustrator, Sketchbook Pro, Animation Creator, Corel Draw Pro, Google Documents, Basecamp, OneLogin (synchronizing user systems), Box.net (file uploads), X…Computer Skills:
Mac and PC platforms, Windows XP, Windows NT, Windows ME, Windows 2000, Mac 0SX
Software Applications and Social Media:
DPL/Lightbox, Alfresco/Author, Glide, Microsoft Office XP, MS Office 2000, MS Office 1997, MS Word, MS Access, MS Excel, MS FrontPage, MS Project, PowerPoint, Excel, Adobe Photoshop, Adobe Illustrator, Sketchbook Pro, Animation Creator, Corel Draw Pro, Google Documents, Basecamp, OneLogin (synchronizing user systems), Box.net (file uploads), X, Facebook, Myspace, Quicktime, iWork Systems, SEO, SEM, Pay Per Click, JavaScript, Dreamweaver, and Firebug friendly while holding the ability to tweak and position HTML elements w/CSS layout panels. -
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Activities and Societies: 3.95 G.P.A Dean's List.
Major: Marketing. Minor: Writing
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The teaching of teachers/leaders.
Licenses & Certifications
Publications
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The Habitual Poet: Lalanii Grant
Poemeleon Literary Journal
See publicationA Habitual Poet Interview provided by the Interviews Editor for nearly one full year, introducing Lalanii R. Grant.
Courses
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Proposal, Grant, and Business Writing
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Social Media Marketing University
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Projects
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YellO Advertising Agency
YellO! A full-service advertising agency. We live in a world fluent in technology. It’s vital to speak the language. Our well-connected team of professionals communicate from the perspective of modern consumers. Each partner brings an impressive background in their particular field. As a team, we create a powerful force for our client.
• Lead copywriter and social media manager overseeing branding, CPG and services clientele, discovery, design, concept & build…YellO! A full-service advertising agency. We live in a world fluent in technology. It’s vital to speak the language. Our well-connected team of professionals communicate from the perspective of modern consumers. Each partner brings an impressive background in their particular field. As a team, we create a powerful force for our client.
• Lead copywriter and social media manager overseeing branding, CPG and services clientele, discovery, design, concept & build processes
• Blogger and web content creator matching brand tone and voice; creation of consistent and engaging relevant content with respect to buyer personas
• Editor that uses targeted keyword search and topics, optimizing mobile sites, and weekly analysis using Google Analytics, Hootsuite, Hubspot, within management of all Social Media such as Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, and Google+ pages
• SEO/SEM specialist monitoring (clientele) online communities, growing social media reach for businesses and aligning with best practices to produce organic search results through resources that build inbound links
• Lead generation through interest/buzz building, blog and newsletter subscriptions, and keyword strategizing to drive higher traffic, and email marketing
• Email marketing professional adhering to CAN-SPAM compliant requirements for mobile and web, timing/frequency, segmentation, personalization, and crafting email copy to produce higher clickthrough rates. ***Additionally personalizes lists, plans, tests, PPC, reports, for email campaigns and delivery schedules
• Skilled with the creation of instructional booklets, creating new online offers and advertisements/ad copy that convert visitors into clients, conducting webinars, whitepapers, templates, PRDs, and the usage of well-working knowledge of PowerPoint, Photoshop, and InDesign -
Social House Inc.
See projectSOCIAL HOUSE INC.
Los Angeles, CA
FREELANCE BID
A full service Social Media agency specializing in Fashion, Beauty, & Lifestyle brands worldwide.
SOCIAL MEDIA COPYWRITER
• JBrand Twitter & Facebook posts from prompts
• Short term contractor producing engaging copy, scalable solutions to brand issues, providing measurable results & consistent dynamic content for digital & print work
• Innovative idea maker designing special projects & creative direction through…SOCIAL HOUSE INC.
Los Angeles, CA
FREELANCE BID
A full service Social Media agency specializing in Fashion, Beauty, & Lifestyle brands worldwide.
SOCIAL MEDIA COPYWRITER
• JBrand Twitter & Facebook posts from prompts
• Short term contractor producing engaging copy, scalable solutions to brand issues, providing measurable results & consistent dynamic content for digital & print work
• Innovative idea maker designing special projects & creative direction through brand research & rapport building per client
• Campaign creation via Facebook & Google Adwords utilizing keyword tools & analytics to present impressions daily using template, updates weekly
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Yellow Pages
See projectYELLOW PAGES
Glendale, CA
FREELANCE CONTRACT
With shared ownership held by AT&T Interactive, Yellow Pages is a world famous telephone directory of business organized by category.
COPYWRITER & COMMUNICATIONS CONSULTANT
• Lead copywriter overseeing taxonomy work within excel campaigns organizing using: lines of business, business services, merge fields, keywords, geo modifiers, years in business, & match types in Excel sheets
• The lead creative mind…YELLOW PAGES
Glendale, CA
FREELANCE CONTRACT
With shared ownership held by AT&T Interactive, Yellow Pages is a world famous telephone directory of business organized by category.
COPYWRITER & COMMUNICATIONS CONSULTANT
• Lead copywriter overseeing taxonomy work within excel campaigns organizing using: lines of business, business services, merge fields, keywords, geo modifiers, years in business, & match types in Excel sheets
• The lead creative mind brainstorming new ideas & thought processes from the concerns of the everyday consumer in search of a product or service organizing by category: keyword scrubbing & grouping, & negatives
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Sony Pictures Interactive: Creative Direction
See projectWeb Production Email Comps/Builds: Oversees production from concept to fruition for email builds one subscribes through via sonypictures.com. Team members include: account manager, senior web producer, designer, developer, art director, and QA.
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Sony Pictures Interactive: Mobile Application Producer
See projectWeekly updates to Sony Pictures mobile application.
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Jeffrey Campbell
- Present
See projectJEFFREY CAMPBELL
Los Angeles, CA
FREELANCE GUEST BLOGGER
You are Jeffrey Campbell shoes. Your are the Damned.
WEB CONTENT COPYWRITER
• Holds an eye for detail in visual design and layout and aesthetics, creating templates for bloggers, web content writing, using Sales Cloud (Salesforce) technology including but not limited to chatter features monitoring performance and marketing across a variety of channels
• Gives presentations via Skype, quick turn around per…JEFFREY CAMPBELL
Los Angeles, CA
FREELANCE GUEST BLOGGER
You are Jeffrey Campbell shoes. Your are the Damned.
WEB CONTENT COPYWRITER
• Holds an eye for detail in visual design and layout and aesthetics, creating templates for bloggers, web content writing, using Sales Cloud (Salesforce) technology including but not limited to chatter features monitoring performance and marketing across a variety of channels
• Gives presentations via Skype, quick turn around per assignment, and understands the importance of being able to multi-task and prioritize by deadline without allowing it to jeopardize quality of content
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Levis
LEVIS
Online - Remote
FREELANCE CONTRACT
Cut from the best cloth. Crafted with expert care. Designed for the long haul.
JR. DIGITAL COPY & ADVERTISEMENT WRITER
• Junior copywriter and typographist for digital photography and sales team
• Brainstorms design with creative directors from concept to fruition, & identifying & driving site traffic through channels to result in higher ROI, while delivering creative copy for e-commerce site
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MCM Group
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See projectMCM GROUP
Long Beach, CA
FREELANCE CONTRACT
MCM Group International is an award-winning studio of planners & architects dedicated to designing inspiring places to live, work, shop & play.
DIGITAL COPYWRITER & CREATIVE DIRECTOR
• Delivered on time project that included mock-ups, UI/UX for the Qatar Museum Exhibit model including interactive features, brainstorm sessions with animation team as a Senior Screenwriter for digital production following loose outlines…MCM GROUP
Long Beach, CA
FREELANCE CONTRACT
MCM Group International is an award-winning studio of planners & architects dedicated to designing inspiring places to live, work, shop & play.
DIGITAL COPYWRITER & CREATIVE DIRECTOR
• Delivered on time project that included mock-ups, UI/UX for the Qatar Museum Exhibit model including interactive features, brainstorm sessions with animation team as a Senior Screenwriter for digital production following loose outlines & minimal direction executing flash based technologies with ease (banners, campaigns & viral broadcast, portfolio, website)
• Wrote engaging & visually provoking copy fitting for age group requirements, conceptualized exhibit quizzes & games, visitor greeting, intro, video loop verbiage, & graphic panel for pack sheets 1-4 as interactive creative direction ensues
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Antioch University
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See projectANTIOCH UNIVERSITY WRITING CENTER
Culver City, CA
Writing Center & Online Virtual Facility that offers all members of the Antioch University community the opportunity to develop their ability to learn, communicate, & educate through writing.
FACILITATOR & SOCIAL MEDIA COPYWRITER
• Writes & coordinates all web resources: uploads, updates & creation of all social media & advertising copy & sites
• Assists English for Academic & Professional Purposes Program with workshops…ANTIOCH UNIVERSITY WRITING CENTER
Culver City, CA
Writing Center & Online Virtual Facility that offers all members of the Antioch University community the opportunity to develop their ability to learn, communicate, & educate through writing.
FACILITATOR & SOCIAL MEDIA COPYWRITER
• Writes & coordinates all web resources: uploads, updates & creation of all social media & advertising copy & sites
• Assists English for Academic & Professional Purposes Program with workshops helping students that seek to improve their professional communication skills, creative writing technique, & learn effective reading strategies
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Modcloth
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See projectMODCLOTH
Online - Remote
FREELANCE CONTRACT
Built on a foundation of love for vintage and retro clothing, ModCloth.com is an online clothing, accessories, and decor retailer that aims to provide a fun, engaging shopping atmosphere for you, our customer.
FASHION COPYWRITER
• Copywriter responsible for keyword-heavy fashion, products, and category descriptions that match company voice and tone
• Creation of retro, vintage, party themes adhering to current fashion…MODCLOTH
Online - Remote
FREELANCE CONTRACT
Built on a foundation of love for vintage and retro clothing, ModCloth.com is an online clothing, accessories, and decor retailer that aims to provide a fun, engaging shopping atmosphere for you, our customer.
FASHION COPYWRITER
• Copywriter responsible for keyword-heavy fashion, products, and category descriptions that match company voice and tone
• Creation of retro, vintage, party themes adhering to current fashion themes including suggestions from personal Lookbook Fashionpoetrylalanii.com
Languages
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Englisch
Native or bilingual proficiency
Organizations
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AWP
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- Present
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1 person has recommended Lalanii
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