Digital Operations Manager, Platform

Hi, We're Centerfield.

Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com , reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

The Opportunity...

We are looking for a dynamic and experienced Digital Operations Manager, Platform who will champion cross-functional communications for all marketing initiatives. This role will be responsible for managing the execution, optimization, and performance of advertising campaigns across various digital platforms. This individual will collaborate closely with cross-functional teams including media, design, customer success, product management, and engineering, to drive efficiency, scalability, and excellence in digital advertising delivery. This individual will have a hands-on approach and will be required to work within our proprietary ad trafficking platform to help the team in certain set-ups (when necessary) to execute high priority initiatives for the business. This role requires strong analytical skills, a strategic mindset, and a deep understanding of digital advertising technologies and platforms.

How You’ll Contribute...

• Manage ad operations team; ensure campaign and tracking set-ups are accurate and timely to meet internal and external marketing deadlines
• Learn and be a master of our proprietary platform; have a hands-on approach to setting up offers, campaigns, tracking and attribution, ringpools, A/B tests, etc. anything to help the team and the business in executing initiatives accurately and efficiently
• Be able to advise on all things tracking and attribution related
• Develop and maintain efficient ad operations workflow and processes to streamline campaign setup, trafficking and reporting
• Coordinate with internal teams and external partners to gather campaign assets and specifications
• Utilize data analytics tools and ad platforms to track campaign performance, analyze data, and identify opportunities for optimization
• Set up and management of call campaign scripting using Twig and continuous iterations on scripting flows and language and running split tests
• Setting up client accounts and campaigns in the Datalot system
• Monitor live campaigns ensuring everything is working as expected and resolve or escalate issues with live campaigns
• Continuously assess and identify opportunities to streamline processes and improve operational efficiency
• Implement best practices, standardized methodologies, and automation tools to enhance cross-functional collaboration and scalability
• Collaborate with product managers and engineers to define product requirements, prioritize features, and drive product roadmap initiatives
• Facilitate communication and alignment between product, engineering, design, and other stakeholders throughout the product development lifecycle
  
  
  

What We're Looking For...

• 4+ years of experience in digital advertising operations, with a proven track record of managing complex campaigns and driving results
• 4+ years of experience in working with the CAKE platform (or something equivalent – proprietary CMS systems)
• 4+ years of experience in working with affiliate marketing platforms (CJ, IR, etc.)
• 4+ years of experience in working with Google Tag Manager, Google Analytics
• 3+ years of experience in working with JIRA
• Proven track record of managing digital operations projects (with hands-on experience working in various tracking platforms), driving operational efficiency and delivering results
• Deep understanding of ad serving technologies and industry standards
• Familiarity with SOAP, JSON and XML formats
• Able to absorb information quickly, turning complex ideas digestible results
• Critical thinker, with the ability to roll up your sleeves and get creative
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.
• Excellent analytical and problem-solving abilities, with a keen attention to detail and a data-driven approach to decision-making
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with diverse teams and influence stakeholders at all levels
  
  
  

Bonus Points...

• Experience delivering hyper-personalized experiences
• Previous experience or possess a deep interest in online/affiliate marketing
• Understanding of call center operations, customer service principles, and best practices
  
  
  

Life at Centerfield...

• This is a hybrid position, and employees are expected to come into our Playa Vista, CA office every Tuesday, Wednesday & Thursday
• Competitive salary + semi-annual bonus
• Unlimited PTO – take a break when you need it!
• 401(k) company match plan – fully vested day 1
• Outside patio overlooking Playa Vista + cabanas, firepits & working grills
• Monthly happy hours, catered lunches + daily food trucks
• Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
• Fully stocked kitchens with snacks & drinks
• Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
• Free onsite gym + locker rooms
• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
• Monthly team outings (ball games, casino night, hikes, etc.)
• Career growth – we enjoy promoting from within!
  
  
  

$105,000 - $120,000 a year

To learn more, visit us Here .

Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/ .

Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.