We’re thrilled and proud to announce that our very own Ian Robinson is the winner of the Digiday Future Leader Award! As director of partnerships for New York Times Advertising, Ian was fundamental in leading a multi-million dollar Michelob Ultra collaboration with The New York Times and The Athletic. Ian envisioned and spearheaded the campaign that leveraged key cultural moments to promote a powerful message about sports equity. Read more via Digiday: https://bit.ly/3xNGy3m
New York Times Advertising
Technology, Information and Internet
The Times is where brands come to make their mark on the world.
About us
Brands turn to New York Times Advertising to make their mark on the world. We provide unmatched creative expertise, purpose-driven marketing and a platform to connect with audiences everywhere great stories are told.
- Website
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https://advertising.nytimes.com/
External link for New York Times Advertising
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York
- Specialties
- Branded Content, Content Marketing, Content Strategy, Digital Media, and Digital Marketing
Updates
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Strands is now officially part of New York Times Games! Following a four-month testing period, the puzzle has become a proven success for Games, and got “a little bigger than we were ready for in the first few days,” admitted head of Games, Jonathan Knight. Due in part to the continued popularity of Connections, which still has millions of players and was a big referrer to the puzzle, Strands is the latest in a series of hits. “We’re seeing the new games build on each other, so that’s really exciting as our audience has grown pretty significantly over the past couple of few years,” Knight told CNN. Have you played Strands? Read more via CNN: https://bit.ly/4cjD7Rc
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We’re back from another fantastic week at the Cannes Lions International Festival of Creativity, where we brought more of The Times than ever before. From our standing-room-only dinner hosted by Andrew Ross Sorkin, founder and editor at large of DealBook; to the incredible panels organized by our partners that featured members of our leadership team; to our cocktail reception with Ad Council and Yahoo where guests heard from Michael Barbaro, host, “The Daily,” Astead W. Herndon, national politics reporter and host, “The Run Up” and Andrew Ross Sorkin, it was a jam-packed week filled with impactful conversations, new connections and endless inspiration. …until next year! 😎💪
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Bumble Inc. came to T Brand Studio, the content studio within New York Times Advertising, to promote its recent campaign, “It Started With Bumble,” which celebrates connections that started with the dating app. To showcase Bumble’s new campaign and endless supply of love stories, we developed an attention-grabbing print spread titled, “Met on Bumble, Married in Vegas.” The four-page ad, which was published in The Times’s Sunday Styles section, highlighted 33 love stories from couples who met on Bumble and made their love official with a wedding in Vegas, funded by Bumble. Cheers to this buzz-worthy collaboration 🐝.
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Thank you The Female Quotient for hosting so many fearless women, and a few of our leaders, in the #EqualityLounge at this year's #CannesLions2024. Joy Robins, our global chief advertising officer, discussed the power of C-suites to foster a culture of empowerment in the workplace, while The New York Times chief product officer Alex Hardiman addressed the impact of generative A.I. and the visionary women leaders navigating this new frontier. COO of The Athletic, Sebastian Tomich, spoke about women’s sports and the spotlight female athletes are experiencing on and off the field. Until next year 💥
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On day three of Cannes, Meredith Kopit Levien, president and chief executive officer of The Times and Joy Robins, our global chief advertising officer, spoke about the importance and future of news, brand safety and the media's role in driving change. Thank you to our partners for inviting us to be a part of these important discussions. #CannesLions #sportbeach2024 #whalar
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👀 Watch The Times’s chief product officer, Alex Hardiman, and other women leaders discuss how they’re taking innovative approaches to A.I. within their organizations. cc: The Female Quotient
As generative AI continues to reshape our world, visionary women leaders are navigating this technological frontier, ensuring that their organizations continue to leverage new AI-powered tools to support their diverse teams. Tune in from the #EqualityLounge at #CannesLions2024 as this panel discussion brings together leaders who are reshaping the narrative around AI, fostering a culture-rich and inclusive future through their innovative approaches. • Samira Panah Bakhtiar, General Manager, Media, Entertainment, Games, and Sports, Amazon Web Services (AWS) • Alex Hardiman, Chief Product Officer, The New York Times • Soo Jin Oh, Chief Strategy Officer, FreeWheel • Lauren Walker, Chief Client Solutions Officer, Annalect (Omnicom Media Group)
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Watch The Athletic's chief commercial and development officer, Sebastian Tomich, as he sits down with industry leaders to talk about how their organizations are spotlighting women’s sports stars on and off the field. Cc: The Female Quotient #CannesLiones2024
Women’s sports are soaring, but pay equity lacks. What role can NIL and brand partnerships play in accelerating industry change? In this panel conversation, we welcome CMO leaders to highlight how their organizations are spotlighting women’s sports and female sports stars on and off the field. Tune in from the #EqualityLounge at #CannesLions2024 as we’ll highlight the power of team and collaboration in change efforts and the power of engaging loyal and diverse fan bases. • Sebastian Tomich, Chief Commercial & Development Officer, The Athletic • Sophie Bambuck, Chief Marketing Officer, The North Face • Jennifer Halloran, Chief Marketing Officer, Head, Marketing and Brand, MassMutual • Federica Pompei, Senior Vice President, Feminine Care, Europe, Procter & Gamble • Kristina Shepard, VP, Global Advertising Sales and Partnership, Roku
www.linkedin.com
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How can C-Suite leaders champion equity, diversity and inclusion in the workplace? Watch this panel organized by The Female Quotient moderated by our very own global chief advertising officer, Joy Robins.
In today's dynamic workplace, fostering a culture of empowerment isn't just an HR initiative—it's a top-down responsibility. As leaders, the C-Suite plays a pivotal role in creating environments where every team member feels safe, seen, and celebrated. Watch live from the #EqualityLounge at #CannesLions2024 for an insightful panel discussion as we explore how the C-Suite can champion equity, diversity, and inclusion, ultimately driving innovation, collaboration, and organizational growth. • Joy Robins, Global Chief Advertising Officer, The New York Times • Carla Hassan, Chief Marketing Officer, JPMorgan Chase & Co. • Marva Smalls, EVP, Global Head, Inclusion and EVP, Public, Paramount Global • Lynne Kjolso, VP, Global Partnerships & Retail Media, Microsoft Advertising
www.linkedin.com
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Catch our global chief advertising officer Joy Robins on She Runs It's "Lift As You Climb Panel" today at 4:30 p.m. CEST on the IAS Yacht. This conversation will discuss the actions necessary to pursue change and achieve equity for women in marketing, media, and tech. #CannesLions