Roku Advertising

The sports streamer’s journey doesn’t end with the event. Roku can be the lead-in to the next great watch, helping streamers discover the best TV shows and movies from your content portfolio to grow engagement. https://lnkd.in/edGphSVS    #Streaming #Advertising 

In a recent interview with The Current, Roku's Kristina Shepard highlights how Roku is transforming the streaming landscape for both viewers and advertisers. Discover how innovations like enhanced home screen experiences are setting the stage for the future of TV. https://lnkd.in/e6if7jf8 #Advertising #Streaming  

Streamers start getting in the holiday spirit as early as October. So why should brands wait until Thanksgiving to kick off their seasonal campaigns? Read our five essential lessons for holiday marketers in 2024: https://lnkd.in/ekAk_f2E #Streaming #Advertising #Holiday

Best friends Jessica Alba and Lizzy Mathis are helping families renovate their homes to make them more functional for their everyday needs. Because when your home works better, so does your whole family! Stream Honest Renovations Season 2, free now on #TheRokuChannel. https://lnkd.in/eYMEfsnz #Streaming #Advertising

🎙️ On the latest Marketecture Media podcast, Roku's Jay Askinasi talks with Ari Paparo and Eric Franchi about the evolving streaming landscape and Roku's competitive edge. Listen now. https://lnkd.in/eqchp2Wf #Streaming #Advertising

No surprise: Roku is packed with movie buffs. Our new research shows how studios can be present at the lead-in to all television and drive audiences to theaters. Read more. https://lnkd.in/eG3AEiKq #Streaming #Advertising

In our recent “Short Takes” videos series, partners like Zenith, OMD USA and Horizon Media discuss how they leverage Roku’s position as the lead-in to all TV to connect with streaming audiences at critical moments.    “We're trying to find the client while they're in the mood to shop, in the mood to think about this,” said Shannon Wilcox, VP of media investment with Goodway Group. “Streaming is one of the areas audiences are consuming a lot more.”    It’s true: Americans are streaming more than ever. In June 2024, linear TV viewership fell below 48% of total viewing while streaming extended its lead over both cable and broadcast viewing. As the #1 streaming platform with more than 83 million active accounts, Roku knows how to help our marketer and agency partners easily surface shows, movies and brands with innovative ad experiences that reach streaming audiences at scale.     “What we have seen from Roku is products that lean into how a consumer is behaving on the platform,” said Kait Grier, Zenith and PubW SVP of Investment. “They feel very organic and true extensions of our message.”  Watch Roku’s “Short Takes with Marketers” for bite-sized wisdom on why streaming is the place to be and how Roku’s platform helps them achieve their goals. https://lnkd.in/eqneZHW3

What was on your watchlist this summer? ☀️ Roku streamers had Deadpool, Bad Boys, and Venom trending, especially during new releases. The 4th of July week saw an 8% surge in movie searches, highlighting a franchise catch-up trend. #Streaming #Advertising #TV

Advertisers are going big on Roku's home screen to make their titles unmissable. In fact, streamers are 2.8X more likely to discover content on the home screen than word of mouth. Learn more: https://lnkd.in/edGphSVS #Streaming #Advertising

Water Pik, Inc. turned to Roku and Walmart Connect to reach their customers with shoppable TV streaming ads. Learn more about Waterpik's full-funnel streaming campaign: https://lnkd.in/eebAVEjN #Streaming #Advertising