Driving positive change

Pepsi and other beverage brands moving to 100% recycled plastic bottles in the U.S. and Europe

In the U.S., all Pepsi-branded drinks are expected to move to 100% recycled plastic (rPET) bottles by 2030, with Pepsi Zero Sugar beginning to be sold in 100% rPET bottles by 2022. Pepsi is celebrating this important shift with a new consumer-centric platform driving recycling awareness, education and advocacy. PepsiCo estimates that moving to 100% rPET will lower greenhouse gas emissions by approximately 30% per bottle. 

Key Pepsi-branded products are expected to move to 100% rPET by 2022 in 11 European markets. In several European countries, the plan goes beyond Pepsi brands: France, Great Britain, Germany, Belgium and Luxembourg will include 7UP, Mountain Dew and Lipton Ice Tea. Poland and Romania will also use 100% rPET for Mirinda, and Denmark and Finland will use it for 7UP and Mountain Dew.

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Driving positive change

SodaStream offers sparkling beverages without single-use packaging

The largest sparkling water brand in the world by volume, SodaStream is sold in more than 40 countries with flavor options such as Pepsi Zero Sugar, Lipton and bubly in 23 markets. A new SodaStream Professional platform will expand into functional beverages and reach more than 10 additional markets by the end of 2022 — part of the brand’s effort to help consumers avoid more than 200 billion plastic bottles by 2030.

Driving positive change

Doritos celebrates LGBTQ+ voices

In celebration of Pride Month in June 2021, Doritos teams in Mexico and Brazil launched a trio of campaigns for DORITOS® Rainbow, a platform championing the LGBTQ+ community and their families for 5+ years:

• Brazilian singer, songwriter and drag queen Gloria Groove gave George Michael’s iconic song “Freedom” her own spin with “Freedom por Gloria Groove.” The campaign embodies the notion that being yourself represents strength, love and yes, freedom.

• In a moving short film titled “Happy Mother’s Day to All Moms,” Doritos showcased six kids from two LGBTQ+ families reading letters to their moms, thanking them for being strong support systems. It’s part of the initiative #OrgulloTodoelAño (Pride All Year).
  
  
• In “Pride Is Shared as a Family,” Doritos highlighted two influencers telling their families about their sexual orientation, emphasizing the importance of family and friends’ support when discovering who you are.

Driving positive change

Lay’s campaign features farmers and sustainable agriculture

In 2021, Lay’s launched its “Farm to Pack” initiative showcasing the individual farmers and local, sustainably sourced origins behind Lay’s potato chips in a series of short films.

The program also features special packaging with a QR code that allows consumers to trace the path of the Lay’s potatoes in each bag and learn more about the potato farmer responsible for growing the crop before it became chips.

Brazil, one of the first markets to introduce the program, debuted a short film called, “From the field to the package in up to 48 hours,” highlighting the journey potatoes take from the field to arrival on the shelves, as well as the farmer’s role in planting, harvesting and selecting the potatoes.

In addition to Brazil, the program was launched in Russia, Turkey and Mexico, with plans to reach over 10 markets across LATAM, Europe and North America in 2022.

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Driving positive change

Off The Eaten Path debuts compostable bags

PepsiCo has been investing in breakthrough food packaging technology and is introducing a full compostable bag made with plant-based materials. Starting with Off The Eaten Path, one of Frito-Lay’s plant-based brands, this industrially compostable packaging will be available to consumers in the U.S. at Whole Foods stores. Producing the materials for these bags creates 60% less greenhouse gas emissions than traditional packaging and eliminates waste to landfill. PepsiCo has also announced that it plans to license this technology to other companies at no cost.

Driving positive change

Walkers finds a creative way to repurpose potato waste

Potato peel waste from the spuds used to make Walkers crisps is being transformed into low-carbon fertilizer, in partnership with British clean-tech firm CCm Technologies. The fertilizer is being tested in farms across the U.K. Once it’s rolled out at scale, it’s expected to reduce Walkers’ potato-based carbon emissions by an estimated 70% (against a 2019 baseline). By turning potato waste into a reusable resource, Walkers is driving more circularity in the potato growing process and helping farmers reduce their impact on the environment.

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Driving positive change

Aquafina’s new sustainable packaging for EXPO 2020

In May 2021, Aquafina announced it would be available in sustainable aluminum cans and glass bottles for global visitors attending EXPO 2020 Dubai, which kicks off in October 2021. As the Official Beverage and Snack Partner for EXPO 2020 Dubai, PepsiCo will work closely with Dulsco — EXPO’s Official Waste Management Partner — to ensure packaging from PepsiCo’s products is collected and recycled, supporting EXPO’s target of diverting a minimum of 85% of waste away from landfills.

PepsiCo has added further momentum by inviting its partners, customers and their respective consumers to join Aquafina’s Say Yes challenge, encouraging participants to choose sustainable packaging and promote recycling efforts. Additionally, PepsiCo is aiming to recycle the equivalent of 100% of Aquafina plastic packaging produced in the UAE in 2021.

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