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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is welcome

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

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San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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Celebrate Life on a VIP Wine and Food Adventure

Jul 29 - ongoing

Treat yourself and your loved ones, you deserve it!

Clebrate life every day on a fabulous Chauffeured Vineyard Adventure Tour! 

You'll love this afternoon of wine tasting in San Diego's gorgeous inland valleys. 

Highlights of this VIP Tour include:

- Approx. 6 hour VIP guided adventure to two stunning and unique local wineries.
- Ample tastings and pours of local wines (beer options available).
- Entertaining commentary on local history, and viticulture.
- Door-to-door transportation (from most San Diego locations).
- Wine tasting appreciation presentation, and guided winery tour.
- Delicious Winery Meal.
- Complete coordination by San Diego Beer, Wine & Spirits Tours.

Perfect for mothers day; fathers day; birthdays; bachelorettes; etc.

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Peter Pan The Hit Broadway Musical

Jul 30 - Aug 4, 2024

This high-flying musical has been thrilling audiences of all ages for close to 70 years and is now being brought back to life in a new adaptation by celebrated playwright Larissa FastHorse, directed by Emmy Award-winner Lonny Price and choreography by Lorin Latarro. The adventure begins when PETER PAN and his mischievous fairy sidekick, Tinker Bell, visit the bedroom of the Darling children late one night. With a sprinkle of pixie dust and a few happy thoughts, the children are taken on a magical journey they will never forget. This extraordinary musical full of excitement and adventure features iconic and timeless songs including “I’m Flying”, “I Gotta Crow”, “I Won’t Grow Up” and “Neverland”. 

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World Design Experience

Sep 18 - Sep 25, 2024

Belonging: a shared responsibility for radical inclusion.

The World Design Experience will be powered by Design Forward Alliance and San Diego Design Week, in collaboration with Mingei International Museum.

World Design Experience is a seven-day event celebrating design across the San Diego Tijuana region. A community-led event that features programs such as live community discussions, design studio tours, workshops, lectures, exhibitions, films and podcasts from all disciplines of design.

Design at its core is collaborative, interconnected, experimental, and holds the potential to shift perspectives and imagine new possibilities. From interior and landscape design to fashion, graphic design, technology, and more, this event explores the power of design in action – to rethink, transform, and inspire.

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Art Reception: Stillman Art Prize

Jul 8 - ongoing

Stillman Art Prize is a regional exhibition of LGBTQ+ visual artists running November 7 - December 7, 2024 produced by The Studio Door.

Inaugurating the prestigious Stillman Art Prize, The Studio Door proudly introduces an annual event dedicated to honoring the excellence of LGBTQ+ artists, both past and present, across the vibrant San Diego-Tijuana region. This distinguished award seeks to celebrate the diverse and impactful contributions of the LGBTQ+ artistic community, fostering recognition and appreciation for their invaluable role in shaping the cultural landscape of our interconnected cities. Join us in commemorating and supporting the artistic brilliance that transcends boundaries, as we shine a spotlight on the extraordinary legacy of LGBTQ+ artists in our rich and dynamic region.

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What's Hot

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San Diego LGBTQ+ Pride Parade & Festival

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Nightlife and Day Drinks

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San Diego Farmers Markets

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What's On

View More Events

Celebrate Life on a VIP Wine and Food Adventure

Jul 29 - ongoing
Discover

Peter Pan The Hit Broadway Musical

Jul 30 - Aug 4, 2024
Discover

World Design Experience

Sep 18 - Sep 25, 2024
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Art Reception: Stillman Art Prize

Jul 8 - ongoing
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Hillcrest on Instagram

 

Deals just for you

Breweries

Valentine Wine & Food Tours-Year Round!

San Diego Beer, Wine & Spirits Tours
Valid: May 29 - ongoing

  Receive a gift for your Valentine when you sign up for this deluxe, romatic tour! Give your love the gift of adventure aboard the CHAUFFEURED VINEYARD ADVENTURE . We'll visit...

Team Building

$10 off each Wine & Food Tour-Labor Day Month

San Diego Beer, Wine & Spirits Tours
Valid: Sep 1 - Sep 30, 2024

Stop and smell the Rosé during Labor Day month. Looking to relax and make a pour decision or two? Well, you’ve come to the wine place! The San Diego Chauffeured Winery Tour is...

Tours & Sightseeing

Family Friendly- Amazing Scavenger Hunt Adventure

Amazing Scavenger Hunts by Urban Adventure Quest
Valid: Feb 2, 2024 - ongoing

Enjoy an Amazing Race type adventure with your family and Save 20% when you use Promo Code SDFUN. Only $39.20 for a Team of 2-5 people. Have fun and do something unique! Covid Friendly outdoor...

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