Lake Merritt/Uptown Community Benefit District: Phone 510.452.4529 Fax 510.452.4530 Info

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be
posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza,
#101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the Lake
Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with
disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior
to the meeting.
LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT

388 19th Street Oakland, California 94612
Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org
LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT

388 19th Street Oakland, California 94612
Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org
$861,918.29
$1,140,766.77
$102,189.06
SOBO
Total Expenses
Cash Remaining
Current Liability
$12,000.00
$212,796.12
ORG
Non-Assessement Funds
Fox Theater Services (2015)
$66,052.36
$0.00
$1,242,955.83
$128,589.54
$1,371,545.37
YTD Budget
DISI
Expenses
Less Payments Made from Reserve

Total Cash Available
Less Reserve
Prior Year Reserve and Assessment Income
Cash Available
Lake Merritt/Uptown District Association

YTD Cash Summary-November 2015
Notes
Assessement income received
to date is $35,926.24 more than
budgeted.
$0.00
shows at The Fox March through

November.
$1,242,955.83 Please See attached
$940,274.51 Please see attached
$0.00
$1,242,955.83
Includes fulfillment of B Shuttle

Sponsorship in the amount of
$13,000.00 per board
recommendation.
$128,589.54 Please see below.
$1,371,545.37
Annual Budget
YTD Actual
Remaining Funds
Notes
Safety
Services
provided for
$5,731.48
$6,268.52
$258,376.53
$1,020,505.54
$767,347.90
$205,469.48
$47,688.16
$13,000.00
$1,278,882.07
$115,589.54
$1,407,471.61
Actual
12,494.16
17,828.08
12,220.88
19,234.55
Total Personnel & Related
TOTAL ORGANIZATION
333.33
60.04
1,250.00
10,910.83
0.00
3,878.00
1,250.00
10,910.84
0.00
0.00
41.67
250.00
291.67
208.33
5,333.92
3,878.00
0.00
0.00
0.00
135.32
221.08
3,135.67
Training & Prof. Develop.
Public Relations
Staff Personnel
Personnel & Related
Total ORG/Special Projects
Shuttle
ORG/Special Projects
Annual Breakfast Meeting
Postage, shipping, delivery

Printing & copying
Supplies
Telephone & telecommunications
Total Non-personnel expenses
125.00
3,208.33
1,311.39
Occupancy expenses
Rent
34.88
0.00
0.00
334.00
0.00
0.00
1,500.00
Office furniture & equipment
166.67
416.58
-67.00
0.00
Consulting & Legal Expenses
250.00
41.67
Fees & Permits

Insurance
Directors & Officers
General Liability
Misc
0.00
0.00
875.00
6,004.76
0.00
3,780.00
ORGANIZATION
Non-personnel expenses
Accounting Expenses
Computer Service & Support
TOTAL (DISI)
Total Special Events
458.33
416.67
0.00
0.00
5,129.76
3,780.00
Total DISI Projects

Special Events
Arts & Culture
CBD Sponsored Events
338.09
1,250.00
0.00
1,250.00
Misc
Public Relations
3,541.67
Curr. Budget
2,530.00
Curr. Actual
DISI Projects
Marketing
DISTRICT IDENTITY (DISI)
EXPENSES
10:19 AM
9/27/15
Cash Basis
1,406.47
-273.28
-273.29
0.00
0.01
3,878.00
3,878.00
0.00
-41.67
-250.00
-156.35
12.75
-2,198.25
-90.12
-1,896.94
0.00
0.00
1,166.00
-233.67
-416.58
-250.00
-41.67
-2,224.76
-875.00
-458.33
-416.67
-1,349.76
-338.09
0.00
-1,011.67
Curr. Variance
107.89%
97.81%
18.01%
100.0%
100.0%
100.0%
100.0%
0.0%
0.0%
0.0%
46.4%
106.12%
58.79%
27.9%
40.88%
205,469.48
137,037.77
3,268.53
13,750.00
120,019.24
9,918.11
4,750.00
5,168.11
512.86
1,894.33
2,493.31
2,592.02
58,513.60
1,346.12
32,244.29
1,285.00
5,138.00
3,459.67
1,592.00
-40.2%
0.0%
0.0%
449.1%
2,499.50
2,850.00
606.50
47,688.16
10,500.00
5,500.00
5,000.00
37,188.16
2,090.66
13,750.00
21,347.50
YTD Actual
0.0%
0.0%
0.0%
62.95%
0.0%
0.0%
0.0%
73.69%
0.0%
100.0%
71.44%
Percent
212,796.12
137,435.84
3,666.67
13,750.00
120,019.17
10,500.00
5,000.00
5,500.00
458.33
2,750.00
3,208.33
2,291.67
64,860.28
1,375.00
35,291.67
1,300.00
4,887.00
3,674.20
1,833.33
4,582.42
2,750.00
458.33
66,052.36
9,625.00
5,041.67
4,583.33
56,427.36
3,719.03
13,750.00
38,958.33
YTD Budget
-7,326.64
-398.07
-398.14
0.00
0.07
-581.89
-250.00
-331.89
54.53
-855.67
-715.02
300.35
-6,346.68
-28.88
-3,047.38
-15.00
251.00
-214.53
-241.33
-2,082.92
100.00
148.17
-18,364.20
875.00
458.33
416.67
-19,239.20
-1,628.37
0.00
-17,610.83
YTD Variance
Lake Merritt Uptown District Association

November 2015 Expenses
96.56%
99.71%
89.14%
100.0%
100.00%
94.46%
95.0%
93.97%
111.9%
68.89%
77.71%
113.11%
90.22%
97.9%
91.37%
98.85%
105.14%
94.16%
86.84%
54.55%
103.64%
132.33%
72.2%
109.09%
109.09%
109.09%
65.9%
56.22%
100.0%
54.8%
Percent
Variance Explanation
pledged to ambassadors for distribution assistance.
230,624.20
149,930.00
Page 1 of 2
Conference in Santa Monica and IDA conference.
4,000.00 Includes costs associated with staff attendance at CDA
15,000.00
130,930.00
10,500.00
5,000.00 Fulfillment of 2015 B Shuttle sponsorship less amount
5,500.00 Costs incurrred to produce Sept. 16th ambassador event.
1,500.00 Includes purchase of display cases for office. W/in annual

budget
500.00 Includes postage for annual nominations mailing.
3,000.00
3,500.00
2,500.00 Includes increase in internet charges.
70,194.20
38,500.00
Committee consulation.
2,000.00 Includes SPUR, IDA and CDA memberships and filing fees
for Caltrans claim. Within annual budget.
1,300.00 Paid in full.
4,887.00 Variance in this category due to increase in premium for
4,008.20 Includes sponsorship of Hack the Hood graduation and
Oakland Prototype Festival.
4,999.00 Includes payment to Robert Selna for Policy and Planning
3,000.00 Includes preparation of 2014 taxes. Within annual budget.

500.00 Includes repair of office computer and retrieval of files from
the cloud.
72,057.12
5,000.00 Includes sponsorship of 2015 Art + Soul Festival. W/in

annual budget.
5,500.00 Includes sponsorship of Bike to Work Day, Vator Splash and
Oakland Music Festival. Within annual budget.
10,500.00
61,557.12
42,500.00 Includes fulfillment of Phase 1 of the Circlepoint contract and

the design of Oakland Central marketing collateral.
4,057.12 Includes partial sponsorship of 2015 Oakland Music Festival.
15,000.00
Ann. Budget
1,916.67
78,356.22
102,189.06
0.00
63,054.49
86,069.04
TOTAL EXPENSE
3,216.81
5,457.50
42,527.98
2,349.67
22,887.59
Curr. Budget
TOTAL SOBO
3,346.60
2,332.40
30,412.15
Misc SOBO expenses

PROW Maintenance
Sicherheit
Watering
2,349.66
24,613.68
Curr. Actual
Landscaping Staff Person

Maintenance
SOBO
10:19 AM
9/27/15
Cash Basis
-16,120.02
-15,301.73
-1,916.67
129.79
-3,125.10
-12,115.83
-0.01
1,726.09
Curr. Variance
84.23%
80.47%
0.0%
104.04%
42.74%
71.51%
100.0%
107.54%
Percent
861,918.29
21,083.33
35,384.91
60,032.57
467,807.74
25,846.33
251,763.41
YTD Budget
1,020,505.54 1,140,766.77
767,347.90
1,072.00
13,265.13
20,094.97
363,580.17
25,846.26
343,489.37
YTD Actual
-120,261.23
-94,570.39
-20,011.33
-22,119.78
-39,937.60
-104,227.57
-0.07
91,725.96
YTD Variance
Lake Merritt Uptown District Association

November 2015 Expenses
89.46%
89.03%
5.09%
37.49%
33.47%
77.72%
100.0%
136.43%
Percent
Variance Explanation
1,242,955.83
940,274.51
Page 2 of 2
23,000.00 Watering charges captured in Block by Block contract.
28,196.00
274,651.00 Variance due to emphasis on maintenance issues
during the roll out of combined services under BBB.
38,601.72
65,490.07
510,335.72 Combined YTD expenses for security and maintenance
within annual budget.
Ann. Budget
Proposed 2016 Meeting Schedule

Month
Meeting
Date and time
January
ORG
January 11, 2016 - 9:00 a.m.
Joint Board
January 20, 2016 - 9:00 a.m.
SOBO
DISI
February 17, 2016 - 12:00 p.m.
February
March
April
May
June
July
August
September
October
November
December
Policy and Planning

LMU Board
Febuary 25, 2016 - 11:00 a.m.

TBD
March 2, 2016 - 8:30 a.m.
DOA Board
March 2, 2016 - 1:00 p.m.
SOBO
LMU Board
April 20, 2016 - 12:00 p.m.
DOA Board
May 4, 2016 - 1:00 p.m.
DISI
May 26, 2016 - 11:00 a.m.
Policy and Planning

Annual Event
TBD
SOBO
LMU Board
July 20, 2016 - 12:00 p.m.
DOA Board
August 3, 2016 - 1:00 p.m.
DISI
August 25, 2016 - 11:00 a.m.
Policy and Planning
TBD
SOBO
LMU Board
September 21, 2016 - 12:00 p.m.
DOA Board
October 5, 2016 - 1:00 a.m.
SOBO
DISI
November 16, 2016 - 12:00 p.m.
Policy and Planning
TBD
LMU Board
December 7, 2016 - 8:30 a.m.
DOA Board
December 7, 2016 - 1:00 p.m.
May 4, 2016 - 8:30 a.m.
TBD
August 3, 2016 - 8:30 a.m.
October 5, 2016 - 8:30 a.m.
**November 17, 2016 - 11:00 a.m.
All committee dates are to be approved at the first committee meeting of the year.
The schedules are consistent with the 2016 schedule
** Adjusted for the holidays.
10
2016-2018 PROPOSED
MANAGEMENT CONTRACT
AMENDMENT
Salary Increase for Executive Director,
Program Director, Operations Director and
Administrative Coordinator
11
Oakland Venue Management Management Contract Amendment 11/19/15
TABLE OF CONTENTS
2016-2018 PROPOSED MANAGEMENT CONTRACT AMENDMENT
UPDATED JOB TITLES AND DESCRIPTIONS
COST SUMMARY
ANNUAL BREAKDOWN
EXHIBIT A: STAFFING DETAILS
EXHIBIT B: COMPENSATION REPORTS
Page 1 of 16
13
12
2016-2018 PROPOSED MANAGEMENT CONTRACT AMENDMENT

Salary Increase for Executive Director, Program Director, Operations Director
and Administrative Coordinator
Oakland Venue Management recommends a contract amendment to accommodate a salary increase to

$85,000 for the Executive Director, $80,000 for the Program Director and $75,000 for the Operations
Director of the Lake Merritt Uptown (LMUDA) and Downtown Oakland Associations (DOA). We have
consulted a number of local BID/CBD organizations of comparable size (see below) and reviewed
compensation surveys for non-profits in Oakland (see Exhibit B) to arrive at our proposed salaries. These
proposed salaries remain at the low end of the surveyed responses, but begin to align the districts with
regional salary norms; it is recommended that the salary allocations for the positions be brought to
market rate over the course of several years. To achieve this, it is recommended that we include a CPIlinked cost-of-living increase going forward after 2016. Beyond the need to align the districts with
regional industry standards, please consider that there has not been a significant increase to the cost of
the management contract since 2011 even as our experience and strength of relationships within the
community have grown. We have grown into our positions over the course of seven years and during that
time have become the face of the organizations and leaders in our field both locally and regionally.
It is also recommended that the supporting administrative role, currently compensated at an hourly
wage of $17.50/hour be increased to $20.00/hour. This increase recognizes the current responsibilities
and demands of the role, which are integral to the day-to-day administrative and operational functions
of the organizations. This increase acknowledges the current local employment environment, which is
highly competitive for employers, and Oaklands recently adopted minimum wage policy. We are also
recommending that this becomes a full time position to accommodate the increasing administrative
responsibilities, and the additional marketing and media management required by district projects
generally.
For the first time since OVM took over the management role for both districts we are requesting that we
receive a management fee as part of our annual contract. As a company, dedicated to providing the
district with talented and well-managed embedded employees, we have begun to absorb additional
costs that have made this contract one that costs our company money, and puts additional strain our HR
department. We are proposing that we adopt a more traditional property management business model
that establishes a management fee based on the total budget that OVM manages on behalf of the
districts. We are proposing a 1% management fee of all assessment and non-assessment revenues under
our fiduciary oversight. This fee will be used to help offset our costs in the following ways:
Accounting: A portion of this line item will cover an accountant and or bookkeeper to perform
accounting functions such as billing, QuickBooks and accounts maintenance, etc.
Page 2 of 16
13
Human Resources: This will cover costs related our in house staff that oversee and support all
HR related functions.
Parking/Travel: Costs to commute to and from district specific events and meetings, etc.
Profit: As a company we need to generate a modest level of income to cover reasonable legal,
accounting and professional services related to the operation of this contract.
If the contract amendment allowing compensation adjustment is approved, it is recommended that the
monies be drawn from the Organization budget category, specifically the Staff and Personnel line item,
with the exception of the District Horticulturalist, which is a SOBO specific cost. As the 2016 operating
budget is developed (to be reviewed at the January 2016 Joint Organization Committee Meeting and
approved at the January Joint Board meeting) the salary line items will reflect the new billing rates
without disrupting overall expenditure within each category beginning in 2016.
COMPARABLE POSITIONS AND THEIR SALARIES (FROM 990 TAX FORMS OF THESE ORGS)
BIDs/CBDs/Similar Non-Profits Leadership Positions with Similar Job Descriptions

Temescal Executive Director: 25-35 Hours/week, $66,000 Pro-Rated: $75,400-$105,600- 2015
Top of Broadway Executive Director: $75/hour or $156,000/year- 2015
Hotel Council Executive Director: $191,000/year - 2014
Telegraph Hill Neighborhood Center - ED $174,826/year 2013
Union Square Executive Director: $150,985/year - 2013
Yerba Buena Center for the Arts - MD: $150,475/year 2013
Downtown Berkeley Association CEO: $140,000/year - 2015
Yerba Buena Executive Director: $139,241/year - 2013
Yerba Buena Arts and Events - ED: $134,149/year - 2013
Building Owners and Managers Association (BOMA) SF - ED $117,629/year - 2013
Bicycle Coalition - ED $112,037/year - 2013
Fishermans Wharf CBD Executive Director- $112,800/year - 2012
Average: $146,917/year
PRIVATE SECTOR SIMILAR ROLE
Chief Marketing Officer, Chamber of Commerce: $120,000/year

Cushman & Wakefield Property management base salary: $91,000/year
Titan Management Property Manager: (Average) $119,000/year
Average: $110,000/year
Page 3 of 16
14
UPDATED JOB TITLES AND DESCRIPTIONS

Executive Director: The Executive Director is the driving force behind the implementation of all District
projects and programs and will be the primary point of contact for board members, district stakeholders,
the City of Oakland, and the general community. The person executes the preparation, coordination and
implementation of all DOA/LMUDA program activities; oversees the daily business and operations of the
PBID in accordance with the policies set by the District Management Plan and the Board of Directors;
implements the Strategic Plan for District Management and provides information and guidance to the
board in formulating objectives and decisions of general policy to fulfill DOA/LMUDAs vision of a safe,
clean, and thriving district.
Program Director: The Program Director assists in the execution, preparation and implementation of all
program activities; manages bid processes for contractors for all aspects of the daily operation, oversees
the maintenance and security ambassador program, plans and implements all aspects of DOA/LMUDA
beautification programs, works with City of Oakland staff to complete specific projects, obtains permits,
assists in the facilitation of Board/SOBO meetings, meets with stakeholders or special interest groups to
further DOA/LMUDAs goals and objectives, regularly communicates with city staff including PWA, OPD
and the office of work force development to establish rapport and plans for ongoing collaboration and
mutual support of district related projects, works closely with the Joint Board of Directors, the Executive
Director and the Operation Director on the creation of a detailed strategic plan, leads research projects
and gives critical feed back on the districts most pressing issues related to maintenance, security,
beautification, public rights of way improvements and public space development.
Operations Director: Operations Director is responsible for conducting the daily business and operations
of DOA/LMUDA in accordance with the policies set by the District Management Plan and by the Joint
Board of Directors; responsible for DOA/LMUDAs financial management, maintenance of corporate
documents and files, scheduling and preparation for all board and committee meetings, communication
with city staff regarding collection of assessment revenue, status of disbursement agreement(s) and
other compliance issues; assists in the general administration and coordination of DOA/LMUDA,
including board and stakeholder relations, planning and program development, budgeting and financial
functions; assists in the guidance and supervision of the Administrative Coordinator, consultants, interns
and volunteers.
Administrative Coordinator: The Administrative Coordinators responsibility is to ensure the smooth
operation of the DOA/LMUDA offices. He/she reports directly to the Operations Director and performs a
supporting role in all aspects of the operations of the district and its programs. The Administrative
Coordinator is responsible for supporting Operations Director in the day-to-day financial management of
the organization in addition to performing diversified clerical duties in a professional manner.
Page 4 of 16
15
District Horticulturalist: The District Horticulturalist is responsible for the cultivation and care of all
DOA/LMUDA related landscaping projects, budget creation for each project and graphic design for
permitting and proposal purposes. The District Horticulturalist will work directly under Program Director
when planning and executing all projects for the district(s). Additional responsibilities will include
managing a database that documents all maintenance performed on projects, budgets for all projects
and any other relevant information for operating a successful and dynamic beautification program within
our districts.
Page 5 of 16
16
COST SUMMARY
EXCECUTIVE DIRECTOR
Summary
Compensation
Benefits - Insurance
Benefits - Mandated
Work Life
Office Tools
TOTAL EMPLOYEE EXPENSE

$98,600.00
$4,007.16
$8,018.90
$1,837.52
$840.00
$113,303.58

per year
per year
per year
per year
per year
per year
PROGRAM DIRECTOR
Summary
Compensation
Benefits - Mandated
Work Life
Office Tools

$92,800.00
$2,770.56
$7,575.20
$1,837.52
$840.00
$105,823.28

per year
per year
per year
per year
per year
per year
OPERATIONS DIRECTOR
Summary
Compensation
Benefits - Mandated
Work Life
Office Tools

$85,500.00
$-
$7,534.25
$1,837.52
$840.00
$95,711.77

per year
per year
per year
per year
per year
per year
ADMIN COORDINATOR
Summary
Compensation
Benefits - Mandated
Work Life
Office Tools

$45,344.00
$2,609.76
$4,231.86
$1,587.52
$840.00
$54,613.14
Page 6 of 16

per year
per year
per year
per year
per year
per year
17
HORTICULTURALIST
Summary
Compensation
Benefits - Mandated
Work Life
Office Tools

$39,676.00
$1,754.88
$7,602.57
$1,087.52
$840.00
$50,960.97

per year
per year
per year
per year
per year
per year
ANNUAL BREAKDOWN
Position
Cost
Executive Director
Program Director
Operations Director
Administrative Coordinator
Horticulturalist
Management Fee

$113,303.58
$105,823.28
$95,711.77
$54,613.14
$50,960.97
$26,053.81

$446,466.55
Monthly Billable Rate for Downtown Oakland Association of $16,835.81
Executive Director
Program Director
Operations Director
Admin Coordinator
Horticulturalist
Management Fee1
Bonus2
$ 4,263.47
$ 3,978.70
$ 3,651.58
$ 2,182.25
$ 1,674.23
$ 959.67
TBD
Monthly Billable Rate for Lake Merritt Uptown Association of $17,570.84
1
2
Executive Director
Program Director
Operations Director
Admin Coordinator
Horticulturalist
Management Fee
Bonus
$ 4,263.47
$ 3,978.70
$ 3,651.58
$ 2,182.25
$ 2,409.25
$1,211.48
TBD
Management fee is based on Salary compensation only.

Bonuses will be based on performance and will not be billed to client until December billing cycle.
Page 7 of 16
18
EXHIBIT A: STAFFING DETAILS

Compensation
Annual Salary
Commission
Overtime Pay
401 K Contribution
Bonus
Total Compensation
EXECUTIVE DIRECTOR

$85,000.00
$-
$-
$3,400.00
$10,200.00
$98,600.00

per year
per year
per year
up to 4% rate
up to 12% rate
per year

$316.45
$12.88
$4.60
$-
$-
$4,007.16

per month
per month
per month
per month
per month
per year

.69 % rate
6.2 % rate
1.45% rate
6.2% rate
per year
per year
Benefits [Insurance]
Health
Dental
Vision
Life
Disability
Insurance Benefits Cost
Benefits [Mandated]
Workers' Compensation
Social Security
Medicare
Unemployment Insurance
FUTA Tax
Mandated Benefits Cost
Work/Life
Payroll/HR Services
Employee Assistance Program
Tuition Reimbursement
Professional Development
Total Work/Life
Office Tools and Allowances
Annual Allowance for Cellphone
Total Tools and Allowances per Year
Summary
Compensation
Benefits - Mandated
Work Life
Office Tools
$6,113.20
$1,429.70
$434.00
$42.00
$8,018.90

$587.52
Included
$-
$1,250.00
$1,837.52

per year
per year
per year
per year
per year
$840.00
$840.00

$98,600.00
$4,007.16
$8,018.90
$1,837.52
$840.00
$113,303.58

per year
per year

per year
per year
per year
per year
per year
per year
Page 8 of 16
19
PROGRAM DIRECTOR
Compensation
Annual Salary
Commission
Overtime Pay
401 K
Bonus
Total Compensation
Health
Dental
Vision
Life
Disability
Benefits [Mandated]
Social Security
Medicare
FUTA Tax
Work/Life
Payroll/HR Services
Total Work/Life

$80,000.00
$-
$-
$3,200.00
$9,600.00
$92,800.00

per year
per year
per year
up to 4% rate
Up to 12% rate
per year

$213.40
$12.88
$4.60
$-
$-
$2,770.56

per month
per month
per month
per month
per month
per year

.69 % rate
6.2 % rate
1.45% rate
6.2% rate
per year
per year
$5,753.60
$1,345.60
$434.00
$42.00
$7,575.20

$587.52
Included
$-
$1,250.00
$1,837.52
$840.00
$840.00

per year
per year
per year
per year
per year

per year
per year

$92,800.00
$2,770.56
$7,575.20
$1,837.52
$840.00
$105,823.28

per year
per year
per year
per year
per year
per year
Summary
Compensation
Benefits - Mandated
Work Life
Office Tools
Page 9 of 16
20
OPERATIONS DIRECTOR
Compensation
Annual Salary
Commission
Overtime Pay
401 K
Bonus
Total Compensation

$75,000.00
$-
$-
$3,000.00
$7,500.00
$85,500.00

per year
per year
per year
Up to 4% rate
Up to 10% rate
per year

$-
$-
$-
$-
$-
$-

per month
per month
per month
per month
per month
per year
Benefits [Mandated]
Social Security
Medicare
FUTA Tax

$517.50
$5,301.00
$1,239.75
$434.00
$42.00
$7,534.25

.69 % rate
6.2 % rate
1.45% rate
6.2% rate
per year
per year
Work/Life
Payroll/HR Services
Total Work/Life

$587.52
Included
$-
$1,250.00
$1,837.52

per year
per year
per year
per year
per year
$840.00
$840.00

$85,500.00
$-
$7,534.25
$1,837.52
$840.00
$95,711.77

per year
per year

per year
per year
per year
per year
per year
per year
Health
Dental
Vision
Life
Disability

Summary
Compensation
Benefits - Mandated
Work Life
Office Tools
Page 10 of 16
21
ADMIN COORDINATOR
Compensation
Annual Salary
Commission
Overtime Pay
401 K
Bonus
Total Compensation

$41,600.00
$-
$-
$1,664.00

$43,264.00

FT $20/h
per year
per year
Up to 4% rate
Up to 5% rate
per year
Health
Dental
Vision
Life
Disability

$200.00
$12.88
$4.60
$-
$-
$2,609.76

per month
per month
per month
per month
per month
per year
Benefits [Mandated]
Social Security
Medicare
FUTA Tax

$287.04
$2,682.37
$627.33
$434.00
$42.00
$4,072.74

.69 % rate
6.2 % rate
1.45% rate
6.2% rate
per year
per year
Work/Life
Payroll/HR Services
Total Work/Life

$587.52
Included
$-
$1,000.00
$1,587.52

per year
per year
per year
per year
per year
$840.00
$840.00

$43,264.00
$2,609.76
$4,072.74
$1,587.52
$840.00
$52,374.02

per year
per year

per year
per year
per year
per year
per year
per year

Summary
Compensation
Benefits - Mandated
Work Life
Office Tools
Page 11 of 16
22
HORTICULTURALIST
Compensation
Annual Salary
Commission
Overtime Pay
401 K
Bonus
Total Compensation

$36,400.00
$-
$-
$1,456.00

$37,856.00

FT $17.50/h
per year
per year
Up to 4% rate
Up to 5% rate
per year
Health
Dental
Vision
Life
Disability

$128.36
$12.88
$5.00
$-
$-
$1,754.88

per month
per month
per month
per month
per month
per year
Benefits [Mandated]
Social Security
Medicare
FUTA Tax

$4,091.36
$2,347.07
$548.91
$434.00
$42.00
$7,463.34

11.24% rate
6.2 % rate
1.45% rate
6.2% rate
per year
per year
Work/Life
Payroll/HR Services
Total Work/Life

$587.52
Included
$-
$500.00
$1,087.52

per year
per year
per year
per year
per year
$840.00
$840.00

$37,856.00
$1,754.88
$7,463.34
$1,087.52
$840.00
$49,001.74

per year
per year

per year
per year
per year
per year
per year
per year

Summary
Compensation
Benefits - Mandated
Work Life
Office Tools
Page 12 of 16
23
EXHIBIT B: COMPENSATION REPORTS

EXECUTIVE DIRECTOR
ERI's Executive Compensation Assessor

Today's Date:
September 15, 2015
Base Salaries
Executive Director
Revenue
10,000,000
5,000,000
1,000,000
ORGANIZATION DATA:
Area:
Industry:
Codes:
Size (Revenue):
eDOT:189.117-026
SOC: 111011
10th Percentile
Survey Mean
90th Percentile
$140,005.00
$290,178.00
$485,981.00
$121,479.00
$250,013.00
$418,344.00
$86,633.00
$178,864.00
$297,514.00
Oakland, California
General Business Support
eSIC: 7389, NAICS: 561920, usSEC: 7389
$1,000,000.00
Planning Date:
15-Sep-15
Annualized Salary Trend:
2.70% (Adjustment: 1.12%)

Data as of:
1-Apr-15
ERI Account Number:
13863
Copyright 2015 ERI Economic Research Institute, Inc.
Assessor Series data licensed to subscriber.

Re-sale of Assessor data is prohibited.
Salary Graph
$600,000.00
$500,000.00
Salary
$400,000.00
Series1
$300,000.00
Series2
Series3
$200,000.00
$100,000.00
$0.00
Series1
$140,005.00
$290,178.00
$485,981.00
Series2
$121,479.00
$250,013.00
$418,344.00
Series3
$86,633.00
$178,864.00
$297,514.00
Percentiles
Page 13 of 16
24
PROGRAM DIRECTOR
ERI's Salary Assessor

Today's Date:
September 15, 2015
Base Salaries (values in United States Dollars)
Program Director
Years Of Experience
18
9
1
ORGANIZATION DATA:
Area:
Industry:
Codes:
Size:
eDOT:169.167-004
SOC: 113011
ERI: 1643
10th Percentile
Survey Mean
90th Percentile
$105,722.00
$126,856.00
$149,893.00
$88,023.00
$106,351.00
$126,290.00
$67,822.00
$82,611.00
$98,858.00
Oakland, California
eSIC: 7389, NAICS: 561920, usSEC: 7389
(Data reported by years of experience)
Planning Date:
15-Sep-15

Data as of:
1-Apr-15
ERI Account Number:
13863

Resale of Assessor data is prohibited.
Salary Graph
$160,000.00
$140,000.00
Salary
$120,000.00
$100,000.00
Series1
$80,000.00
Series2
Series3
$60,000.00
$40,000.00
$20,000.00
$0.00
Series1
$105,722.00
$126,856.00
$149,893.00
Series2
$88,023.00
$106,351.00
$126,290.00
Series3
$67,822.00
$82,611.00
$98,858.00
Percentiles
Page 14 of 16
25
OPERATIONS DIRECTOR

Today's Date:
September 15, 2015
Operations Director
Years Of Experience
14
7
1
ORGANIZATION DATA:
Area:
Industry:
Codes:
Size:
eDOT:189.167-022
SOC: 111021
ERI: 52
10th Percentile
Survey Mean
90th Percentile
$116,016.00
$141,941.00
$169,100.00
$95,598.00
$117,860.00
$142,368.00
$75,839.00
$94,436.00
$114,894.00
Oakland, California
eSIC: 7389, NAICS: 561920, usSEC: 7389
Planning Date:
15-Sep-15

Data as of:
1-Apr-15
ERI Account Number:
13863

Salary Graph
$180,000.00
$160,000.00
$140,000.00
Salary
$120,000.00
$100,000.00
Series1
$80,000.00
Series2
Series3
$60,000.00
$40,000.00
$20,000.00
$0.00
Series1
$116,016.00
$141,941.00
$169,100.00
Series2
$95,598.00
$117,860.00
$142,368.00
Series3
$75,839.00
$94,436.00
$114,894.00
Percentiles
Page 15 of 16
26
ADMINISTRATIVE COORDINATOR

Today's Date:
September 15, 2015
Admin Coordinator
Years Of Experience
eDOT:165.167-040
10th Percentile
16
8
1
ORGANIZATION DATA:
Area:
Industry:
Codes:
Size:
$31.12
$26.03
$17.64
SOC: 131161
ERI: 3322
Survey Mean
90th Percentile
$37.81
$45.24
$31.44
$37.66
$22.21
$26.33
Oakland, California
eSIC: 7389, NAICS: 561920, usSEC: 7389
Planning Date:
15-Sep-15

Data as of:
1-Apr-15
ERI Account Number:
13863

Salary Graph
$50.00
$45.00
$40.00
Salary
$35.00
$30.00
Series1
$25.00
Series2
$20.00
Series3
$15.00
$10.00
$5.00
$0.00
Series1
$31.12
$37.81
$45.24
Series2
$26.03
$31.44
$37.66
Series3
$17.64
$22.21
$26.33
Percentiles
Page 16 of 16
27
Downtown Oakland Association and the Lake Merritt/Uptown Association

Bidding Policy and Procedures
1. Purpose
The purpose of this policy is to ensure that goods and services purchased by the Downtown Oakland Association
and/or the Lake Merritt/Uptown Association (each, a Community Benefit District or CBD) are obtained in a
cost-effective manner and in compliance with applicable regulations and the Disbursement Agreement with the
City of Oakland dated February 10, 2009, as amended or renewed from time to time.
2. Precedence
In the event of any conflict between this bidding policy and the Disbursement Agreement, as amended, the thenapplicable terms and conditions of the Disbursement Agreement shall control. This bidding policy is also subject
to any applicable bylaw or policy of the CBDs, including any conflict of interest policy.
3. Standard Bidding Procedures
All contracts that receive funds pursuant to the Disbursement Agreement and are worth over $5,000 in any
calendar year (Major Contracts) are subject to Standard Bidding Procedures. Standard Bidding Procedures
include:
a.
Advertisement. The appropriate CBD shall advertise the RFP on its website for at least 10 calendar
days before the due date for bids, have copies of RFPs available at its administrative offices, and
provide a copy of the RFP to the City of Oakland for its possible referral of the contracting
opportunity to local Oakland vendors or consultants. The appropriate CBD will make reasonable
efforts to advertise Standard Bidding RFPs on other websites, such as industry association websites,
to seek qualified applicants. The RFP will provide a clear and accurate description of the service or
good desired, including the range of acceptable standards or minimum acceptable standards.
b.
Qualifications. The CBD shall determine the necessary qualifications for a successful bid, and
evaluate and weigh bids based on those criteria. This may include consideration of the quality of the
performance to be provided by the bidder; the ability, capacity and skill of the bidder; the ability of
the bidder to perform promptly; the character, integrity, reputation, judgment, experience and
efficiency of the bidder; the environmental impact of the proposed service or good; the quality of
bidders performance on previous contracts with the CBD; and the ability of the bidder to provide
future services. The CBD may waive informalities or minor irregularities in any Standard Bids.
c.
Requirement to Bid Contracts. All Major Contracts must be put to bid every three years. The CBD
may choose to waive this requirement and/or extend existing contracts beyond the 3-year limit with
Board approval, which approval shall be obtained annually for every year extended beyond the 3year limit. Such Board approval must be accompanied by written justification for the extension,
including why the extension maximizes value to the CBD.
4. Alternative Procedures
The CBDs may use Alternative Procedures for any contract not subject to the Standard Bidding Procedures, above.
Alternative Procedures may include an informal cost/price analysis; selecting a vendor offering the best
combination of quality, service and price for the specific need; and verbal or written bids, or price lists on
websites or catalogues. Reasonable efforts shall be made to ensure fair and competitive pricing.
5. Non-Competitive Vendor Selection
Notwithstanding the previous sections, a CBD may choose not to competitively bid a contract where there is
insufficient time to conduct a competitive source selection due to the extreme urgency of the requirement, in
which case the CBD shall only contract for the goods or services subject to that extreme urgency. The CBD shall
provide a detailed narrative justification for any non-competitive vendor selection.
28
6. Records.
Records regarding the Standard Bidding and Alternative Procedures shall be kept as required for all records of the
CBDs, in accordance with the requirements of the Disbursement Agreement.
29
February 26, 2015
Board of Directors
Downtown Oakland Association and Lake Merritt/Uptown Association
Re:
Recommendation to Waive Three Year Bidding Requirement for Oakland Venue Management
Dear Board Members:

The Bidding Policy and Procedures for the Downtown Oakland and Lake Merritt/Upton Associations
require that Major Contracts be put to bid every three years. The contract with Oakland Venue
Management (OVM) for District Management Services is a Major Contract which expired on December
31, 2014. The Bidding Policy and Procedures provide that existing contracts may be extended beyond the
three year limit with Board approval, and that such Board approval must be accompanied by a written
justification for the extension.
I am recommending that the Boards approve a one year extension of the OVM contract. I have been a
Board Member and Co-Chair of the SOBO Committee for DOA since the inception of the districts in
2008. In this role I have worked closely with Steve Snider and Andrew Jones from day one (at that time
in their roles with New City America) in the selection of the Safety and Cleaning ambassador service
providers and implementation of those programs in downtown and uptown Oakland. While our program
was not the first CBD/BID in Oakland it was the first of its size, scale and ambition. As such we were
plowing new ground, if you will, particularly with respect to partnering with the City of Oakland in the
areas of effective interface with OPD and Public Works. In the past six years a tremendous amount of
effort, passion and skill on the part of the OVM team (Steve Snider, Andrew Jones, Tori Decker, and
Fiona Simms) has been poured into implementing the vision of our CBDs. The results are remarkable.
OVM staff has built deep and credible relationships with all relevant departments within the City of
Oakland. In spite of the shifting sands of staff reductions and frequent personnel reassignment within the
Oakland Police Department and other City departments OVM staff has established a great level of
credibility and trust with those groups. I feel there is synergy in the interactions with the City where
initially there was tension, if not friction. This is a credit to the relationship building skills and focus of
the OVM team, and their relentless desire to make the City of Oakland, starting with our districts, a
better place to work, live, and visit.
I feel that this group, OVM staff, does an outstanding job of stretching the budgets of the CBDs, getting
a great bang for our buck. They accomplish this through tireless (or should I say tiring?) work, great
passion and a collective skillset that is quite broad for just four people. We have seen those skillsets
develop over the past six years as they, and we as board members, have created the strong foundation that
is in place today.
I feel, without reservation, that the Board should extend the OVM contract through 2015. We are
currently transitioning our Safety/Cleaning programs to a single service provider, Block by Block. OVM
is best equipped to see this implementation through successfully. They possess a thorough yet nuanced
understanding of the needs of the districts and stakeholders. By extending the OVM contract for one
year we can best leverage the many relationships and programs in place to take the districts to yet a
higher level in 2015.
Sincerely,
Martin Ward
Board Member, Downtown Oakland Association
30
Gallen.Neilly September/October/November 15 Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District Associations
Fr: Tim Gallen, Andrew Neilly, Nancy Amaral
Here is our summary report of September/October/November activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/
Uptown & Downtown Oakland Districts.
Projects COMPLETED
Media Inquiries/Pitches:
Goal: To collaborate with incoming new & existing businesses to maximize impressions of business growth within the CBDs:
Press release drafted/distributed: Lake Merritt/Uptown & Downtown Oakland Record 592,000 Square Feet of New
Leases in Third Quarter on November 10, 2015
o The Registry Oakland Records 592,000 Square Feet of New Leases in Third Quarter ran on 11/10/15: http://
news.theregistrysf.com/oakland-records-592000-square-feet-of-new-leases-in-third-quarter/
o Summary posted to Oakland Focus Blog 11/10/15: http://oaklandfocus.blogspot.com/2015/11/
downtownuptown-oakland-cbds-record-over.html received 46 page views
o Summary posted to the Oakland Business Blog, received 10 page views
o Received a request from Bisnow for photos of properties mentioned in the release for a write-up. Coordinated
with members of the Broker Focus Group to obtain photos and send to the reporter awaiting clip.
o Received a request from Globest.com for an exclusive quote from Deborah Boyer re: new businesses within
the CBDs. Crafted quote, received Deborahs approval and provided the quote to Globest.com. Awaiting clip.
o Provided release/Registry Clip to Visit Oakland for their Oakland Daily News circulation
Oakland Business Blog: http://oaklandbusiness.blogspot.com/ was developed by Gallen.Neilly and is updated 1-2 times
per week with positive business stories within the CBDs. Recent blogs include:
o 11/10/15: Lake Merritt/Uptown & Downtown Oakland Record Over 592,000 sf of New Transactions in the Third
Quarter
o 11/5/15: Qulture Collective, A Queer Community Space, Now Open
o 10/29/15: Repair Revolution in Oakland
o 10/19/15: Recent Oakland Food News
o 10/13/15: Moves from San Francisco to Oakland
o 10/8/15: Want to Move Your Business to Oakland?
o 9/30/15: The Town Kitchen: Great Food. Great Jobs. Stronger Community.
Business Profiles: Gallen.Neilly is continuing to reach out to business owners within the CBDs to interview & create
business profile stories on them. These business profiles are being used to pitch to the media, send to Hank Masler at
the Oakland Chamber for the Oakland Business Review and to be included in the Oakland Business Blog.
o Qulture Collective profile/media clipping collaboration was posted to the blog (see above) and Tweeted,
Facebooked, etc.
o The Town Kitchen business profile was posted to the blog and then Tweeted on the Gallen.Neilly Twitter & the
Lake Merritt/Uptown Twitter & Facebook and also retweeted by The Town Kitchen. (Tweets were sent to over
6,100 followers)
Goal: To promote Oakland Central campaign:
Press release drafted/distributed: Oakland Central Presents the Heart of Oakland to the World on September 9, 2015
o Summary posted to Oakland Business Blog: http://oaklandbusiness.blogspot.com/ 9/21/15
Received 45 page views on the Oakland Business Blog
Tweeted to Gallen.Neillys 440 followers (includes media), Uptowns 4,772 followers & Downtowns
5,387 followers
Summary posted to Oakland Focus Blog 9/29/15: oaklandfocus.blogspot.com
Various Patch.com summary posts throughout September:
Alameda: http://patch.com/california/alameda/oakland-central-campaign-present-heart-
!
2440 Camino Ramon, Suite 280 San Ramon, CA 94583 (925) 930-9848 www.gallen.com
31
oakland-world-0
Albany: http://patch.com/california/albany/oakland-central-campaign-present-heart-oaklandworld-0
Berkeley: http://patch.com/california/berkeley/oakland-central-campaign-present-heartoakland-world-0
Piedmont: http://patch.com/california/piedmont/oakland-central-campaign-present-heartoakland-world-0
Rockridge: http://patch.com/california/rockridge/oakland-central-campaign-present-heartoakland-world-0
Goal: To report positive news:

Gallen.Neilly arranged for an interview with Deborah Boyer and Market Place/NPR on November 17, 2015 in Oakland to
discuss tech companies moving to Oakland. (News businesses within the CBDs press releases were used as
background for the pitch.)
Gallen.Neilly pitched KRON 4 on supporting the Plaid Friday/Oakland Shop Local campaign again this year. KRON 4
agreed to record another PSA in exchange for their logo to be included on the map and website/social media as a
sponsor. (Awaiting a copy of the final map from Plaid Friday group.)
Gallen.Neilly communicated with Susan Safipour of Diablo Magazine regarding our CBD Broker Focus Group and how
we can be a resource to her re: collecting stats on new Uptown/Downtown Oakland businesses.
Additionally communicated with Diablo Magazine regarding their upcoming Visitors Guide (which they are working on with
Visit Oakland). Discussed how Oakland Central may also be a great resource to Diablo Magazine and let Visit Oakland
know that we are available to collaborate.
Gallen.Neilly pitched food & hospitality reporter Annie Sciacca of The San Francisco Business Times on The Port
Kitchens at Kaiser Center in Uptown. Annie took us up on the pitch and visited the Port Kitchens on September 17. She
interviewed Mark Dessert of The Port Kitchens, as well as a few other smaller Oakland-based caterers that use the
kitchen & Andrea Kirkpatrick. A San Francisco Business Times photographer was also present.
Gallen.Neilly also provided Annie with further info on the CBDs Oakland Central campaign, to see if she could weave any
details into her Port Kitchen story.
Gallen.Neilly wrote and submitted three pieces to Hank Masler for the Uptown/Downtown CBD section of the Oakland
Business Review (back cover of the publication):
o November 2015: Plaid Friday Set for November 27
o October 2015: In Oaklands Downtown Business Improvement Districts, Its Easy Being Green
o September 2015: Upcoming Cigarette Waste Brigade
Gallen.Neilly responded to a request from Roland Li of the San Francisco Business Times on September 23, re: Uber
(too early for us to comment) but we worked with Keira Williams from the City to provide some other info to Cory (to
keep up the positive/supportive relationship we have with him.)
Other:
Gallen.Neilly to a request from The Registry for a CBD-specific quote regarding new businesses moving to Downtown.
Crafted a quote from Steve Snider, received Steves edits & the provided it to the reporter. Clip resulted: http://
news.theregistrysf.com/sierra-club-move-to-lake-merritt-punctuates-san-francisco-to-oaktown-relocation-trend/
Gallen.Neilly also responded to KQEDs request for comment on Ubers move (again, too early for us to comment.)
Gallen.Neilly responded to a request from Oakland North on September 14 re: information regarding Oaklands new
minimum wage increase (after 6 months of implementation) we spoke to the reporter and explained what the CBDs do
and that it may be better for him to speak to someone at the Chamber of Commerce.
Gallen.Neilly worked with Steve Snider & SFGate on September 9 regarding an article honoring Peter Van Kleef.
(SFGate also spelled Steves name incorrectly, so we contacted them to have in corrected ASAP.)
Gallen.Neilly had our regular monthly call with CBD staff on September 2 re: current projects & upcoming things to have
on our PR radar.
weekly basis - Social Media (Twitter, Facebook, LinkedIn Oakland Groups page)
CBD Monthly E-blast: Gathered content ideas each month for E-Blasts that are distributed to the CBDs lists. (Ongoing)
Projects UNDERWAY
Media Inquiries/Pitches:
!
32
Working with CBD staff re: Top 5 within the CBDs lists (for possible features with Bisnow)
Continuing to include the Oakland Central branding campaign through our PR messaging and discuss with reporters as
opportunities arise.
Business Profile Pitches: Gallen.Neilly will be working throughout 2015/2016, to highlight businesses, businesses owners,
offices and office workers within the CBDs Emphasis on these profiles will be to promote thriving businesses, show that
Oakland is a SOLID place to do businesses, economy is thriving in Oakland & that Oakland would be a great place for
others to move their office/business to.
Oakland Business Blog: Gallen.Neilly will continue to feed the blog with both written & curated stories and pitch the blog
to the media and others continuously.
Other:
Next Broker Focus meeting to be coordinated sometime in January 2016.

Compiling an ongoing database of new businesses within the CBDs, which includes specifics for quick reference. *If you
know of new businesses that have moved in to the CBDs, please let us know it is our goal to have an ongoing
extensive list ready and available for media reference, as well as for other projects.
o To view the ongoing list, please visit: https://www.dropbox.com/s/cyskwbfgg1ab44p/2015%20CBD%20Bus
%20Adds.docx?dl=0
Also collecting a database of positive approved quotes for future use from CBD business owners.
District Tweet-of-the-Week ongoing.
!

Lake Merritt/Uptown Community Benefit District: Phone 510.452.4529 Fax 510.452.4530 Info

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BROWN ACT:

LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT

LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT

Less Payments Made from Reserve

Prior Year Reserve and Assessment Income

Lake Merritt/Uptown District Association

shows at The Fox March through

$1,242,955.83 Please See attached

$940,274.51 Please see attached

$230,624.20 Please see attached

$72,057.12 Please see attached

Includes fulfillment of B Shuttle

$128,589.54 Please see below.

Total Personnel & Related

Training & Prof. Develop.

Personnel & Related

Total ORG/Special Projects

Postage, shipping, delivery

Office furniture & equipment

Consulting & Legal Expenses

Fees & Permits

Total Special Events

Total DISI Projects

CBD Sponsored Events

DISTRICT IDENTITY (DISI)

Lake Merritt Uptown District Association

pledged to ambassadors for distribution assistance.

Conference in Santa Monica and IDA conference.

4,000.00 Includes costs associated with staff attendance at CDA

5,000.00 Fulfillment of 2015 B Shuttle sponsorship less amount

5,500.00 Costs incurrred to produce Sept. 16th ambassador event.

1,500.00 Includes purchase of display cases for office. W/in annual

4,999.00 Includes payment to Robert Selna for Policy and Planning

3,000.00 Includes preparation of 2014 taxes. Within annual budget.

5,000.00 Includes sponsorship of 2015 Art + Soul Festival. W/in

42,500.00 Includes fulfillment of Phase 1 of the Circlepoint contract and

Misc SOBO expenses

Landscaping Staff Person

Lake Merritt Uptown District Association

23,000.00 Watering charges captured in Block by Block contract.

Proposed 2016 Meeting Schedule

Date and time

January 11, 2016 - 9:00 a.m.

January 20, 2016 - 9:00 a.m.

February 17, 2016 - 12:00 p.m.

Policy and Planning

Febuary 25, 2016 - 11:00 a.m.

March 2, 2016 - 1:00 p.m.

April 20, 2016 - 12:00 p.m.

May 4, 2016 - 1:00 p.m.

May 26, 2016 - 11:00 a.m.

Policy and Planning

July 20, 2016 - 12:00 p.m.

August 3, 2016 - 1:00 p.m.

August 25, 2016 - 11:00 a.m.

Policy and Planning

September 21, 2016 - 12:00 p.m.

October 5, 2016 - 1:00 a.m.

November 16, 2016 - 12:00 p.m.

Policy and Planning

December 7, 2016 - 8:30 a.m.

December 7, 2016 - 1:00 p.m.

May 4, 2016 - 8:30 a.m.