Professional Documents
Culture Documents
Coffee Shop
Coffee Shop
By:
Approval Sheet
The research paper attached hereto, entitled “MAIZE CAFE’ SHOP ” prepared and
submitted by
in partial fulfillment of the requirements for the degree of Bachelor of Science in Business
1
ACKNOWLEDGEMENT:
First and foremost, among the others, we would like to thank our Almighty
God for all this blessings, for our healthy body, sound mind and stable emotions
which enhanced our ability to pursue this daunting task, to prepare this feasibility
study.
this subject, Mrs. Elvira Andal for her guidance and support for this matter.
moral and financial support. And to our friends who stood firmly on our side while
2
3
INTRODUCTION:
the roasted seeds of the coffee plant, colloquially called coffee beans. The beans
are found in coffee cherries, which grow on trees cultivated in over 70 countries,
Green (unroasted) coffee is one of the most traded agricultural commodities in the
Coffee has two main varieties or species, coffee Arabica and coffee
regions. Coffee canephora has fewer flavors and contains more caffeine than the
coffee Arabica. However, coffee canephora contains more antioxidants than coffee
Arabica.
Today, coffee is the second largest traded commodity in the world; most
espressos blends use good quality of coffee canephora beans because it produces
Coffee, for so many generations had been a vital thing in household. It had
been, for some addiction that their day wouldn’t be complete without multiple cups
4
of coffee a day. Coffee nowadays had attained a slot in the world most wanted
beverages and due to consistent demand, it had evolved into several mixes.
Our pioneer produce is the Sumilao Corn Coffee, which is made from
carefully selected organic sida-sida kernels, the local name of the native yellow
The health benefits of Sumilao Corn Coffee come from its “untouched”
organic corn, ensuring you that no harmful chemicals from fertilizers, pesticides,
support our local Filipino farmers, and to promote sustainable and natural farming
5
EXECUTIVE SUMMARY:
Maize Café Shop (meyz-ka-fe) is one of the newest coffee shops in the
Philippines. Maize Café comes from combined words of Maize which is a Spanish
word for “corn” and café a Greek Latin word for “coffee”.
order and take-out their choice of custom-blended espresso drink, freshly brewed
Our business offers its patrons the finest hot and cold beverage, specializing
in specialty coffees, blended teas and other custom drinks. In addition, Maize Café
6
DESCRIPTION OF THE LOGO:
Our logo for our business is very simple because we want to show our
customer what we want to offer to them so that they could easily understand. Our
logo has a cup that symbolizes the cup of coffee and the green grains is for the
corn. The background of our logo is is yellow because we want to shine like the
sun and color yellow is a strong color and it can attract people and make them
interested.
The name of our business which is Maize Cafe Shop is a combination of two
7
DEFINITION OF COFFEE SHOP:
served.
Beverages at all, focusing instead on coffee and perhaps tea and hot
chocolate. Other food may range from baked A coffeehouse, coffee shop, or
alcoholic beverages; typically, it does not offer alcoholic goods to soups and
sandwiches, other casual meals, and light desserts that complement their
caffeine-centric fare.
8
EXECUTIVE SUMMARY:
Maize Café Shop (meyz-ka-fe) is one of the newest coffee shops in the
Spanish word for “corn” and café a Greek Latin word for “coffee”.
order and take-out their choice of custom-blended espresso drink, freshly brewed
Our business offers its patrons the finest hot and cold beverage, specializing
in specialty coffees, blended teas, and other custom drinks. In addition, Maize Café
9
BUSINESS HISTORY:
The business is a new coffee shop venture located in front of Far Eastern
schools, and colleges along the main street of Nicanor. We especialize coffee made
Our target markets are young professionals, students, employees, and those
MISSION:
The Maize Café Shop will become the foremost coffee shop in the area. We
will serve a perfect product at very reasonable price. We will also be a meeting
place for young professionals, students and employees, and a place for them to
show off their work and to hang out with their colleagues and peers. We will create
10
VISION:
OBJECTIVES:
1. Secure financing for start-up expense, for space and equipment from our
4. Open for business and become the foremost coffeehouse in the area
competitors.
11
MANAGEMENT HIGHLIGHTS:
OWNERSHIP:
Alawi. Kimmi Rei Gragas, Jerica Aquino and Kimberly Paladin. Each partner
OUR TEAM:
The aim of our coffee shop is customer satisfaction. The partners are
energetic professionals with proven skills and with the required expertise. By our
team, we never lack efforts to make every single deal a resounding success.
experienced and dedicated staffs, who work in a team spirit to achieve common
goals. In pursuit for overall excellence, we have evolved pro-active mechanisms and
work culture in introducing new food and beverages to satisfy our customer and
12
The success of organization will always depend on knowledge, experience
and skills of the promoters, so it is necessary that the owners of the company must
KEYS TO SUCCESS:
SERVICE: Our patrons are paying to have a good time. Their experience
will suffer if service is not of the highest caliber. Each member of the staff
delivered in a fashion that will not only inspire repeat business but
13
RISK:
Market Risk
The main risk is monetary, and our target market may not patronize our
MANAGEMENT ASPECT:
14
MARKETING HIGHLIGHTS:
MARKET RESEARCH:
Industry Overview
There are not any businesses that serve specialty coffee in front of Far
Eastern University-Manila
MARKETING ASPECT:
MARKET ANALYSIS:
1. Segment rivalry: At present, coffee businesses have high competitors. There are
so many productions and coffee shops, most of which present different quality,
taste, and decoration to be factors of choice for customers. Therefore, Maize Café
Shop would emphasize on quality, taste and image of coffee shop following sales
point. Giving customers more value when compared with their money is ensured
15
rivals. The best target is lowest (best) costs and prices compared to rivals offering
products
there are so many products such as several beverages, several food sets, and others.
Therefore, it can attract customer to buy products from Maize Café shop, because
opinion, they cannot find some products to substitute coffee. While, other
easily done, because investment would be low budget to high budget. Therefore,
market strategies for establishing brand loyalty. The results of brand loyalty
include buyers’ repeat in buying and would be an important factor to expand new
16
PRESENT SUPPLIER:
The main supplier of our corn coffee will be the SUMILAO CORN
COFFEE it is located at Cubao Expo they have their small shop. The supplier for
the coffee ingredients will be the EQUILIBRIUM located along Muntinlupa and
for the other types of coffee would be BOYD and they are located along Shaw
Blvd. For our sugar which is “mascuvado sugar” the supplier would be Mr. Romeo
Abellon.The schedule for buying the raw materials is every month. Baked goods
will be from the bakery of Sweet Mind located at Multinational Paranque, the
schedule of getting baked goods is every day to make sure that we will offer the
MARKETING STRATEGIES:
Target Markets
Our target markets are young professionals, students and employees who
need a nice, quiet, unique place to relax and do their work and socialize with
friends.
PACKAGING STRATEGY
17
WIRELESS ZONE
LOYALTY CARD
rivals. The best target is lowest cost and prices compared to rivals offering
products.
business must develop and create new products for responding to customer each
season.
PACKAGING STRATEGY
Maize coffee has two types of cups for hot and ice beverages.
HOT BEVERAGE:
Maize has two pattern of hot beverages cup. One is for drinking inside the store,
and another is for on the go or the take-out. Both have the logo of Maize in the skin
18
COLD BEVERAGE:
For the cold beverage Maize coffee shop will be using plastic cups whether on
WIRELESS ZONE:
Customer target groups are various types such as student, employees, young
professionals and etc. especially student and employees usually use internet
LOYALTY CARD:
The Maize Café Shop will offer loyalty card to their valued consumer. If the
consumers avail worth of P200 on our product he can use free one hour internet in
our tablet.
19
MARKETING PROGRAMS:
PRICING STRATEGY:
We will offer two sizes of our coffee drinks, 12 ounce and 20 ounces.
advertise in a social networking site such as face book and twitter. We will do have
flyers and leaflets to promote our business and will also offer loyalty card program
DISTINCTIVE SPACE:
Maize Café Shop is using a diner style space. The space is easy to recognize
and functional. The space has comfortable atmosphere where our consumer can
20
FINANCIAL HIGHLIGHTS:
The financial need of our business shall be sourced from partner’s equity. Each of
the members shall contribute an initial amount of P210, 000 in cash. Half of the
capital will be used for all expense to be incurred during the pre-operating period
and during the half of the year of normal operation. All purchases shall be on cash
basis.
21
SOCIO-ECONOMIC:
• Partners will make sure of the observance and God-fearing to all of them.
• Will be very much responsible in promoting environmental clean air act and
• Provide a relaxing place where customers can spend their free time drinking
22
SERVICE TO OFFER:
The Maize Café Shop will offer high quality coffee, tea, cappuccino, frappes
and pastries at very reasonable price. An important part of coffee shop is service
Products are produced locally. The distributor of corn coffee is the Sumilao
Services include:
We will only use purified water and brew coffee in commercial coffee maker
that will be thoroughly clean between use, and we also offer soft and delicious
pastries.
23
MENU 12oz. 20 oz.
HOT BEVERAGES
Café Latte P70 P80
Café Mocha P85 P95
Caramel Café Latte P85 P95
Cappuccino P75 P85
Hot Chocó P90 P100
Espresso P60 P70
Steamed Milk P65 P75
Brewed Coffee P25 P35
ICED BEVERAGES
Chocó Chiller P80 P90
Mocha Chiller P85 P95
Caramel Chiller P85 P95
TEA
Green Tea P60 P65
Chamomile Tea P55 P95
OTHER BEVERAGE
Iced Tea P30 P45
Bottled water REG LARGE
P15 P20
MENU:
24
MENU
SANDWICHES
Clubhouse P110
Tuna Sandwich P95
Egg Sandwich P75
Chicken Sandwich P80
25
DEMAND AND SUPPLY ANALYSIS:
Sales
passersby
20%
stu-
dents
50%
professional
30%
The figure shows that our target market would like to try our corn coffee, 50% for
the students, 30% for young professional and 20% for people who pass by.
14 13
12
10 9
8
6
6
4
2
2
0
FEU UST UE OTHERS
The figure shows the universities that respond to our question if they will try our
corn coffee.
*the figures shown above are based on questionnaire given to the target
26
GENERAL MARKET DESCRIPTION:
The researcher chose the near target market which are the students from Far
Eastern University and University of the East, young professionals and passers by.
POPULATION SEGMENTATION:
The researcher had an interview to the said target market to come up with
researchers conducted a survey to get the percentage of those who are willing to
avail our products. Through the said survey, the researchers come up with 79% as
the percentage of the willingness of our target market in availing the products.
27
PROJECTED SUPPLY:
hours, price of the coffee they offer, the type of coffee they offer and their number
of years in business.
28
PROJECTED TOTAL SUPPLY IN PESO VALUE:
2012
2013
competitor Price Ave. Ave. No. of Monthly No. of Annual
consume revenue months revenue months revenue
r per day
McDonalds 25 133 3325 24 79800 12 957600
Jollibee 28 158 4424 24 106176 12 1274112
29
2014
competitor price Ave. Ave. No. of Monthly No. of Annual
consumer revenue months revenue months revenue
per day
McDonalds 25 137 3425 24 82200 12 986400
Jollibee 28 162 4536 24 108864 12 1306368
2015
Competitor Price Ave. Ave. No. of Monthly No. of Annual
consumer revenue months revenue months revenue
per day
McDonalds 25 141 3525 24 84600 12 1015200
Jollibee 28 166 4648 24 111552 12 1338624
30
Products consu willingnes Price ted per month sales per Month/year per year
mers s sales month
per according per
day to survey day
Brewed Corn 18 10% 25 45 24 1080 12 12,960
Coffee
Café latte 18 30% 70 378 24 9,072 12 108,864
Café Mocha 18 10% 85 153 24 3672 12 44,064
Caramel 18 5% 85 76.5 24 1,836 12 22,032
Latte
Cappuccino 18 10% 75 135 24 3,240 12 38,880
Hot Choco 18 2% 90 32.4 24 7,776 12 93,312
Espresso 18 5% 60 54 24 1296 12 15,552
Steamed Milk 18 5% 65 58.5 24 1,404 12 16,848
Choco Chiller 18 35% 80 504 24 12,096 12 145,152
Mocha 18 20% 85 306 24 7,344 12 88,128
Chiller
Caramel 18 15% 85 229.5 24 5,508 12 66,096
Chiller
Green Tea 18 5% 60 54 24 1,296 12 25,920
Chamomile 18 5% 55 45 24 1,080 12 12,960
Tea
Cookies 18 30% 25 135 24 3,240 12 38,880
Cupcakes 18 25% 28 54 24 3,024 12 36,288
TOTAL SALES: P761,684
PROJECTED SALES OF MAIZE CAFÉ SHOP
31
AS OF 2011-2015
2011 2012 2013 2014 2015
DR CR DR CR DR CR DR CR DR CR
SALES 761,684 1,149,552 3,273,893.5 3,568,544.16 3,925,39
5 8.57
COST OF 81,605 122,407.5 183,611.25 275,416.88 316,729.
SALES 41
GROSS 680,079 3,293,127.28 3,608,66
PROFIT 9.16
LESS
OPERATING
EXPENSE:
LEGAL 21,200 21,200 21,200 21,200 21,200
EXPENSE
MKTG. 9,300 9,300 9,300
EXPENSE
RENT 35,000 35,000 35,000 35,000 35,000
EXPENSE
REMODELING 55,000
SHOP 33,054
MACHINERIES .5
SHOP 99,485 99,485 99,485 99,485 99,485
SUPPLIES
SHOP 150,12
EQUIPMENT 5.7
OFFICE 125,11
EQUIPMENT 7.5
SALARIES 1,456, 1,456, 1,456,1 1,456, 1,456,1
EXPENSE 128 128 28 128 28
UTILITIES 34,000 34,000 34,000 34,000 34,000
EXPENSE
DEPRECIATIO 43,488 43,488 43,488. 43,488 43,488.
N EXPENSE .65 .65 65 .65 65
TOTAL 2,062,
OPERATING 699.35
EXPENSE
NET 1,382, 62,156.50 1,391,680.8 1,901,446.48 1,900,06
PROFIT/NET 620.30 0 7.51
LOSS:
32
MAIZE CAFÉ SHOP
BALANCE SHEET
FOR THE YEAR 2011-2015
2011 2012 2013 2014 201
DR CR DR CR DR CR DR CR DR CR
ASSETS:
CASH 761,684 1,149, 3,273, 3,568,5 3,925,
552 893.55 44.16 398.57
SHOP SUPPLIES 99,485 99,485 99,485 99,485 99,485
SHOP 150,125.
EQUIPMENT 7
OFFICE 125,117.
EQUIPMENT 5
SHOP 33,054.5
MACHINERIES
LIABILITIES
AND EXPENSES:
UTILITIES 34,000 34,000 34,000 34,000 34,000
EXPENSE
SALARIES 1,456,128 1,456,128 1,456,128 1,456, 1,456,128
EXPENSE 128
RENT EXPENSE 35,000 35,000 35,000 35,000 35,000
LEGAL EXPENSE 21,200 21,200 21,200 21,200 21,200
MRKTG. 9,300 9,300 9,300 9,300 9,300
EXPENSE
REMODELING 55,000
EXPENSE
OWNER’S 1,050,000 1,050,000 1,050,000 1,050, 1,050,000
EQUITY 000
The researcher chose the near target market which are the students from Far
Eastern University and University of the East, young professionals and passers by.
POPULATION SEGMENTATION:
The researcher had an interview to the said target market to come up with
33
Since the whole population cannot be considered as a target market, the
researchers conducted a survey to get the percentage of those who are willing to
avail our products. Through the said survey, the researchers come up with 79% as
the percentage of the willingness of our target market in availing the products.
PROJECTED SUPPLY:
hours, price of the coffee they offer, the type of coffee they offer and their number
of years in business.
2012
2013
competitor Price Ave. Ave. No. of Monthly No. of Annual
consume revenue months revenue months revenue
r per day
McDonalds 25 133 3325 24 79800 12 957600
Jollibee 28 158 4424 24 106176 12 1274112
2014
competitor price Ave. Ave. No. of Monthly No. of Annual
35
consumer revenue months revenue months revenue
per day
McDonalds 25 137 3425 24 82200 12 986400
Jollibee 28 162 4536 24 108864 12 1306368
2015
Competitor Price Ave. Ave. No. of Monthly No. of Annual
consumer revenue months revenue months revenue
per day
McDonalds 25 141 3525 24 84600 12 1015200
Jollibee 28 166 4648 24 111552 12 1338624
SURVEY ANALYSIS:
36
NO
37%
YES
63%
1. The data shows the result regarding the number of willingness in availing the
product that our coffee shop wants to offer. There are 63% of respondents who
answered yes and 37% respondents who answer no. therefore there is a sure
demand that the chosen target market will prefer to avail the services of our
establishment
thrice once
34% 29%
twice
37%
2. The data shows the result regarding the number of times the consumer drink
coffee. There 29% percent who said they drink coffee once a day, there are 37%
respondents who answer they drink coffee twice a day and 34% who answer they
37
Espresso Cappuccino Frappuccino Corn coffee
11% 17%
22%
50%
3. The data shows the result pertaining to what kind of coffee the consumers
preferred to drink. There 50% who preferred frappuccino, 22% for cappuccino,
17% for espresso and 11 % for corn coffee. Therefore the survey shows that there
Verkauf
NO
33%
YES
67%
4. The data shows that 67% of respondents are aware of corn coffee and 33%
38
100-
120
22% 70-80
45%
85-95
33%
5. The data shows the result regarding the question on what they would like their
coffee to cost. P70-80 amounts to 45%, 85-95 got 33% and 22% for 100 above.
Hence, consumers would prefer low prices of coffee depending on what coffee
PRESENT SUPPLIER:
The main supplier of our corn coffee will be the SUMILAO CORN
COFFEE it is located at Cubao Expo they have their small shop. The supplier for
the coffee ingredients will be the EQUILIBRIUM located along Muntinlupa and
for the other types of coffee would be BOYD and they are located along Shaw
Blvd. For our sugar which is “mascuvado sugar” the supplier would be Mr. Romeo
Abellon.The schedule for buying the raw materials is every month. Baked goods
will be from the bakery of Sweet Mind located at Multinational Paranque, the
schedule of getting baked goods is every day to make sure that we will offer the
39
MARKETING STRATEGIES:
Target Markets
Our target markets are young professionals, students and employees who
need a nice, quiet, unique place to relax and do their work and socialize with
friends.
PACKAGING STRATEGY
WIRELESS ZONE
LOYALTY CARD
rivals. The best target is lowest cost and prices compared to rivals offering
products.
40
The aim of product R and D activities is improvement of product designs and
performance features, increased end product and applications. Maize coffee shop
business has to develop and create new products for responding to customer each
season.
PACKAGING STRATEGY
Maize coffee has two types of cups for hot and ice beverages.
HOT BEVERAGE:
Maize has two pattern of hot beverages cup. One is for drinking inside the store
and another is for on the go or the take-out. Both of these have the logo of Maize in
COLD BEVERAGE:
For the cold beverage Maize coffee shop will be using plastic cups whether on
WIRELESS ZONE:
Customer target groups are various types such as student, employees, young
professionals and etc. especially student and employees usually use internet
41
LOYALTY CARD:
The Maize Café Shop will offer loyalty card to their valued consumer. If the
consumers avail worth of P200 on our product he can use free one hour internet in
our tablet.
MARKETING PROGRAMS:
PRICING STRATEGY:
We will offer two sizes of our coffee drinks, 12 ounce and 20 ounce.
advertise in a social networking site such as face book and twitter. We will do have
flyers and leaflets to promote our business and will also offer loyalty card program
42
DISTINCTIVE SPACE:
Maize Café Shop is using a diner style space. The space is easy to recognize
and functional. The space has comfortable atmosphere where our consumer can
43
PRACTICES OF COMPETITION:
STARBUCKS COFFFEE:
Target Group: Ages between 22-50 yrs. old and high income
It has variety of products, several coffee tastes including spin ice coffee, toppings,
Indirect competitor- who sells product in a different way, that is alternating choice
to purchase In this case, indirect competitor is fruit beverage shop nearest to Maize
44
Café Shop. However, that shop is small and sells only juice, shakes or refreshment.
McDonalds
STRONG POINT WEAKNESS POINT
They also offer breakfast meal Slow service
and some establishment have Mc
Café inside
45
SWOT ANALYSIS OF MAIZE CAFÉ SHOP
STRONG POINTS WEAKNESS POINTS
Good place located near at The shop may not attract
schools review centers, banks consumer because of its local
and offices. product.
Other services for consumer Doesn’t have business
such as magazine, newspaper experience
and wireless zone
Promote to patronize local
products
Modern equipment
Up-scale ambiance
OPPORTUNITIES THREATS
No same competitor near the New entrant
shop High competitor like Starbucks
Growing population of coffee
drinkers
46
TECHNICAL ASPECTS:
Raw materials will be obtained during its freshness from the source
Management will provide cleanliness of the shop especially the products for
OPERATION PROCESS:
GREETING ORDERING
S
PAYMENT
SERVING
GREETING
1. When the customer enters our shop, he/she will be greeted by our staffs politely.
47
4. After paying, the customer will wait, sit back and relax and the order will be
served.
5. When the customer leaves the shop, he/she will be greeted by our staffs. “Have
an a-maize-ing day”
ESPRESSO
1. Clear the counter space for your cappuccino machine. Make sure all controls are
2. Fill the water reservoir to its maximum fill point, which should be labeled on the
reservoir.
4. Remove the machine's port filter and place ground espresso into the port filter
cup.
5. Press the grounds using a built-in tamper or a hand tamper. Tap the side to
48
6. Put the filled port filter back into the machine, sliding and locking it into place.
Place a demitasse cup or shot glass, or two for a double shot, under the filter.
7. Turn on the brew button to begin pulling espresso. A double shot normally takes
15 to 25 seconds but you can turn the brew off once the cup is full.
FROTH MILK
1 Fill chilled metal pitcher with milk about 1/3 to 1/2 full. We use whole milk for
best result.
3. Pour the espresso into a mug. Pour the milk on top, concentrating on holding the
foam back with a spoon until the mug is 1/2 full. Spoon the foam onto the espresso
4. Add any flavoring syrup with the espresso and dress the top of the finished
FRAPUCCINO
49
1 Brew a pot of double-strength dark roast coffee in your coffee maker or ½ Cup of
2 Chill the coffee or espresso in your fridge or freezer before putting it in your
blender.
3 Blend all ingredients, with the exception of ice, on high speed until the sugar or
sugar alternative has dissolved. Include any flavored syrups as well. Blend for
4 Add ice and blend until the mixture is smooth and thick in its consistency.
50
LABOR REQUIREMENT:
All employees that will be hired in our establishment must present all legal
papers.
NBI CLEARANCE
SSS
BARANGAY CLEARANCE
MEDICAL CERTIFICATE
STAFFING:
We will hire FOUR midget 2 boys and 2 girls. We will also hire 2 barista either
a boy or a girl
51
SUPPLIES/ MACHINERY/EQUIPMENT REQIUREMENT:
52
SHOP EQUIPMENT QTY. PRICE TOTAL
CUP SHAPE CHAIR 6pcs. 990 5,880
CUSHION CHAIR 4pcs. 950 3,800
STOOL CHAIR 6pcs. 1,360 8,160
3 SEATER CHAIR 4pcs. 4,198 16,792
SPOTLIGHT 2pcs. 240 480
SHELL LIGHT 1pc. 7,564
BEAM LIGHT 4pcs. 520 2,080
4SEAT TABLE 2pcs. 450 900
LONG TABLE 2pcs. 1500 3,000
2 SEAT TABLE 4pcs 450 1,800
EXHAUST FAN 4pcs 595 2,380
ELECTRIC FAN 2pcs. 500 1,000
AIRCON STAND 1pc. 11,200
AIRCON BEAM 2pcs 7,200 14,400
AIRCON (1HP) 2pcs. 4,260
PASTRY DISPLAY 1pc. 18,655
REFRIGERATOR 1pc. 14,635.95
WI-FI 1pc. 2,500
BOOKSHELF 1pc. 6,328.75
MAGAZINES 10pcs 85 850
BOOKS 10pcs. 500 5000
COLORED CHALK 2pcs. 30 60
BLACKBOARD 2pcs. 100 200
PAINTINGS 8pcs. 1,300 10,400
AD SIGNAGE W/ 1pc. 4,300
LIGHT
CCTV CAMERA 1pc. 3,500
53
ESPRESSO MACHI 1pc 8,940
FRAPPUCCINO 1pc 12,011.75
TOTAL SHOP 33, 054.50
MACHINERIES:
RAW MATERIALS:
SOURCE OF MATERIALS:
We are proud to say that our products are locally made because we want to
grains by the celebrated farmers of Sumilao, Bukidnon has invaded and captured
the upscale cafes at the heart of the nation's capital. Corn coffee isn’t even brewed
but it really tasted like real coffee and it is healthier alternative because Corn
54
BUSINESS LOCATION:
The Maize Café Shop is in front of Far Eastern University, along Nicanor Reyes
Street.
The place is in a good location to put up a business like coffee shop as it is located
universities. Our target markets are young professional, student and employees
55
WASTE DISPOSAL SYSTEM:
generally as solids, gaseous or liquid. Solid wastes are directly related to a loud
pollution, gas liquid to air and water pollution, although all of them have combined
incineration and burying are possible solution but the best is to recycle.
56
The important factors to maintain coffee beans are several such as temperature,
Don’t store coffee near hot places or sunlight because it will lose its aroma
quickly.
Don’t keep coffee in refrigerator because coffee will absorb food odor,
taking coffee container in and out from refrigerator several times will lead to
humidity.
Grinding coffee beans to stock should not exceed more than one month; the
57
ORGANIZATIONAL PLAN:
The management will apply from the local government unit concerned
pursuant to Executive Order No. 71 and 72 for the approval of plans for coffee
Barangay Clearance
Fire Permit
Sanitation Permit
58
There are several legal forms of organizing and operating business. Coffee
necessary. Thus the group decided to structure the business as a partnership and
Our organizational structure will be a single pyramid style with the owners putting
SOCIO-ECONOMIC:
• Partners will make sure of the observance and God-fearing to all of them.
• Will be very much responsible in promoting environmental clean air act and
• Provide a relaxing place where customers can spend their free time drinking
59
ORGANIZATIONAL PLAN:
The management will apply from the local government unit concerned
pursuant to Executive Order No. 71 and 72 for the approval of plans for coffee
Barangay Clearance
Fire Permit
Sanitation Permit
60
BUSINESS STRUCTURE (ORGANIZATION CHART)
There are several legal forms of organizing and operating business. Coffee
necessary. Thus the group decided to structure the business as a partnership and
Our organizational structure will be a single pyramid style with the owners putting
ORGANIZATION CHART:
GENERAL MANAGER
STORE MANAGER
ACCOUNTANT
CREW CASHIERR
R
There are functioning groups within the company; production, sales and
marketing and general and administrative.
General and Administrative involves the Store manager. Manage the facilities,
RESPONSIBILITIES/ROLES:
management) of a retail store. All employees working in the store report to the
STAFF- full-time employee but they work in period in time; can be a cashier or
business.
MALE/FEMALE
MIDGET
18YRS.-25YRS. OLD
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HAS 1YEAR EXPERIENCE IN SAID JOB WOULD BE AN
ADVANTAGE
WILLING TO BE TRAINED
QUALIFICATION OF BARISTA:
MALE/FEMALE
18YRS.-25YRS. OLD
SECURITY GUARD:
MANAGEMENT TEAM:
There are midgets looking for a work not part time but full time, we want to
fill that need and help them to build confidence in their selves.
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OPERATION OF BUSINESS:
Our business will operate till 12 in the midnight. The store will open at 7 in
the morning
LABOR BENEFITS
• SSS
• PHILHEALTH
ADMINISTRATION EXPENSE:
*P426.00 is the basic salary of the employee per day based on the regulatory
board of Department of Labor and Employment (DOLE).
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OFFICE EQUIPMENT:
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LABOR REQUIREMENT:
All employees that will be hired in our establishment must present all legal
papers.
NBI CLEARANCE
SSS
BARANGAY CLEARANCE
MEDICAL CERTIFICATE
STAFFING:
We will hire FOUR midget 2 boys and 2 girls. We will also hire 2 barista either
a boy or a girl
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RULES AND REGULATION:
him for the commission of an offense defined and penalized in the rules and a
warning that a repetition of the same commission of similar offense will be dealt
for the commission of a offense and penalized in the rule and the stern warning that
a repetition of the same commission or a similar offense will be dealt with more
severely.
pay.
an investigation, were the employee presence within the company premises would
pose a serious imminent threats or danger to life and property to his co-employee,
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5. Dismissal - is an involuntary separation from service. A dismissal employee
forfeits all his benefits and privileges without prejudices to whatever legal action
MANAGEMENT TEAM:
There are midgets looking for a work not part time but full time, we want to
fill that need and help them to build confidence in their selves.
OPERATION OF BUSINESS:
Our business will operate till 12 in the midnight. The store will open at 7 in
the morning
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Schedule of Employees
Morning Schedule
Evening Schedule
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Employees Midget 3 Midget 4 Barista 2
LABOR BENEFITS:
• SSS
• PHILHEALTH
• PATERRNITY LEAVE
• MATERNITY LEAVE
*Service Incentive Leave, Paternity and Maternity Leave are based on Article
ADMINISTRATION EXPENSE:
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CREW1 426 10,224 122,688
CREW2 426 10,224 122,688
CREW3 426 10,224 122,688
CREW4 426 10,224 122,688
TOTAL 1,456,128
*P426.00 is the basic salary of the employee per day based on the regulatory
board of Department of Labor and Employment (DOLE).
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*the figure shows the pre-operating expense of the business from registration of the
business until ordering of the first month business operation.
PRODUCTION COST:
LEGAL EXPENSE
Business Permit P15,500
DTI Requirments P2,400
Barangay Clearance P400
BIR Registration P1,700
Fire Perit P500
Sanitary Permit P600 P 21,000
Marketing/Promotion P9,300
Expense
Rent Expense 55, 000x3 P165,000
Remodeling P45,000
PURCHASING
EXPENSE
Milk 980
Robusta Coffee 700
Corn Coffee 510
Vanilla Syrup 1,100
Chocolate Syrup 1,100
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Whipped Cream 1,850
Sugar 350
Torony Syrup 700
Boyd Coffee 900
Caramel Syrup 1,000
Cinnamon Powder 1,125
EQUIPMENTS/TOOLS
SPOON 1105
BREADKNIFE 1317.5
FORK 1232.5
SAUCER 850
CUP 1,275
TISSUE 300
TRAY 2,850
STRAW 220
DOME COLD CUPS 19,875
2ooz.
DOME COLD CUP 12oz. 17,625
HOT CUPS 2o oz. 24,750
HOT CUPS 12 oz. 12, 000
SUGAR PACKETS 3,375
CREAM PACKETS 5,625
PURIFIED WATER 1,500
AGUA BEST
CUP SHAPE CHAIR 5,880
CUSHION CHAIR 3,800
STOOL CHAIR 8,160
3 SEATER CHAIR 16,792
SPOTLIGHT 480
SHELL LIGHT 7,564
BEAM LIGHT 2,080
4SEAT TABLE 900
LONG TABLE 3,000
2 SEAT TABLE 1,800
EXHAUST FAN 2,380
ELECTRIC FAN 1,000
AIRCON STAND 11,200
AIRCON BEAM 14,400
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AIRCON (1HP) 4,260
PASTRY DISPLAY 18,655
REFRIGERATOR 14,635.95
WI-FI 2,500
BOOKSHELF 6,328.75
MAGAZINES 850
BOOKS 5000
COLORED CHALK 60
BLACKBOARD 200
PAINTINGS 10,400
AD SIGNAGE W/ 4,300
LIGHT
CCTV CAMERA 3,500
CAPPUCCINO 6,384.50
BLENDER 5,718.25
ESPRESSO MACHI 8,940
FRAPPUCCINO 12,011.75
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SUMMARY ASSUMPTION:
If our supplier increases their price, we will have other supplier which is
the Sunrise Coffee and can be bought at Robinson Ermita. If the price
still increase, we will be the one to produce the corn coffee and engage
The area coverage of the shop is along FEU, R.Papa St Nicanor Avenue.
Our shop will not operate during Sundays because there are no students
Our security guard will come from the agency of Sikap Security Service
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The furniture and fixtures of our shop are bought at Mandaue Foam
The shop will always follow the government regulation when it comes to
Our shop supplies will be ordered well for 1 month to our supplier
Alabang.
Expense on labor cost remain the same for the first 3years then due to
fast service.
To ensure the safety of the shop we have the security and we will install
CCTV camera.
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EQUIPMENTS:
Cake Display Cups and saucer spoon and fork 20 oz. plastic cup
12 oz. plastic cups 12oz. hot paper cup 20 oz. hot paper cup sugar and cream packet
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Disposable spoon, fork and breadknife Torani Syrup Cinnamon
MACHINERIES:
FURNITURES:
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LONG CHAIR STOOL BAR BUBBLE CHAIR
FIXTURES:
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Ball Light Spotlight Shell Light
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BEAM AIRCON STAND AIRCON CCTV CAMERA
OFFICE EQUIPMENT:
81
OUR PRODUCTS:
Cupcakes cookies
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UNIFORM:
EMPLOYER EMPLOYEE
83
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