Group 9

12-12-2022
Group 9
By : Villacampo, Ann Karylle S.

David, Nikki Mae
Calma, Benjie Mar
Diamse, Mark Welmer Jr.
Sampang, Jerico L.
Business Owner's of Comffeine Coffee Shop
comffeine coffee
shop
12-12-
2022 location : mexico, pampanga (lakeshore)
EXECUTIVE
SUMMARY
Coffee is one of the most popular beverages in the world. During the early
stages of the research, the researcher's mind was flooded with business
ideas, and "Comffeine" was the best. The comffeine coffee shop is
determined to become a daily necessity for local coffee addicts, a fantasy
place to escape the daily stresses of life, and simply a comfortable or
relaxing place to chill with your friends, family, and students who can study,
read a book, or complete their task all in one place. Comffeine coffee shop
will provide its customers with the best-prepared coffee in the area, as well
as pastries and free Wi-Fi to give customers what they want, which attracts
customers.
MISSION
Comffeine is a coffee shop that offers a
welcoming, comfortable environment in which
customers can enjoy high-quality food, drinks,
and service at a reasonable price and dedicated
to bringing the best in providing high quality
coffee drinks, to empower local farmers and
their goods, to use environmentally safe
products, and to increase the employee
satisfaction while providing stable return to its
shareholders.
OBJECTIVES
Comffeine coffee shop’s objectives for the first year of
operations are:
Become selected as the “ Best New Coffee Shop in the area” by

the local restaurant guide;
Turn in profits from the first month of operations;
To quickly ensure an increase in profit while achieving sustainable
marketing expenses;
To constantly provide excellent customer service experience;
To develop high quality and unique coffee drinks and delicious
pastries delighted by all customers and potential clients.
Business Description
PURPOSE:
-The purpose of this business which is the coffee shop is to give people an enjoyable taste of different types of coffee
that the coffee shop has.
And we will create an aesthetically pleasing ambiance for our costumer. In addition that when they sip a coffee they can
feel relieve, it can ease the stress that they have especially if they choose the tea.
The difference of our coffee shop from others is the quality of our ingredients. I can say that the quality of our
ingredients is hundred percent sure that after drinking the coffee they will not regret anything. As well as the place
especially the scenery in the afternoon, they can watch the sunset while drinking a coffee.
TARGET MARKET AND CUSTOMERS:

-Our target market for our coffee shop are the coffee lovers, specialty coffee drinkers and whole bean buyers. Also
those people who are always drinking coffee like when they drink or sip a coffee they can feel relax and can think
properly.
The costumer profile are the avid reader also the first-daters. When a person who is avid reader she/he always wants
coffee especially if she/he was in the middle something good in his/her book. As well as the first-daters we all know
that when the lovers are starting to date they choose to the quiet place. Also they want coffee for the to have a nice
talk.
We can say that customer needs our products or service because coffee can help you relax to be more productive.
Business Description
GROWTH TRENDS:
-The industry is specialty eatery, it sells a lot of pastries also different types of coffees like cappuccino, espresso, latte, tea
and such. Yes it is a growth industry because it might get bigger. The changes that we foresee in the industry is it getting
bigger than the usual place like before it is small but now it is big that estimate 150 people can come inside to the shop. The
long term is we want to have an another branch, in different places. While the short term is in everyday we want to sell 200
cup of coffee. And that's are short term and long term goal for our coffee shop.
Our company be poised to take advantage of them by doing good inside our coffee shop, by maintaining the cleanliness and
the quality taste of our menu.
PRICING POWER:
-Our main competence is to provide fresh coffee and good quality of our product for our customers.
This will be our key factors to succeed our coffee shop:
Having a clearly defined identity and target market.
Having access to a skilled workforce.
Having a high level of business expertise.
Ability to control costs.
Ability to provide high quality offerings.
Provision of excellent customer service.
DESCRIPTION OF
SERVICES
The COMFFEINE coffee products is high quality because the
ingredients we are using are fresh from our trusted seller. Our
customers will choose an ingredients for their coffee and their
choices will be prepared by our barista. because our ingredients are
quality we can make a quality product for our dear customers.
the COMFFEINE will carry a variety of quality products that will
enable us to provide a quality services to our customers. Our
underlying philosophy in selecting products is to choose lines that
will bring consistent quality, competitive prices, and product
satisfaction to our customers. and
for those who want to order online we will offer free delivery for
selecting area and for those who are not in the selecting area we
will give a discount for the delivery charge depending on the
quantity they ordered.
MENU
COFFEE PRODUCTS
PASTRY PRODUCTS
MARKET ANALYSIS
COMPETITORS
Coffee business industry is continuously growing because of the
increasing demand and changing taste preferences of coffee consum
making it an easy and reasonable way to be in this business. There a
big and small coffee shops arising anywhere, and a few are now add
coffee drinks to their menu, which arises to the competitors of the
business.
A. DIRECT COMPETITORS
-McCafé (McDonald’s)
-Starbucks Lakeshore
-Flāneur
B. INDIRECT COMPETITORS
-Jollibee
TARGET MARKET/CUSTOMERS
• BUSINESS OWNERS/WORKERS
• LOCAL RESIDENTS
• TOURIST
• STUDENTS
OPERATION PLAN
• PRODUCTION 2. LOCATION 3. PERSONNEL 4. SUPPLIERS

COMPANY STRUCTURE
Recruiters is one of the managing the company and should look for traits
of commitment and longevity in an interviewee's resume. For instance, a
candidate with a graduate degree (such as an online MBA) or multiple
certifications would indicate a passion for pursuing learning, professional
growth, and long-term advancement opportunities.
The CEO is one of the managing business day by day. The CEO title is
an abbreviation for Chief Executive Officer, and it is generally given to
the person who runs the day-to-day operations of an organization but
also has a major role in creating and implementing long-term strategies.
End of Presentation
Thank You

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12-12-2022

By : Villacampo, Ann Karylle S.

Become selected as the “ Best New Coffee Shop in the area” by

TARGET MARKET AND CUSTOMERS:

• PRODUCTION 2. LOCATION 3. PERSONNEL 4. SUPPLIERS

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