Scribd Logo
Hochladen

Welcome to Scribd!

  • What Is A Bench Sales Recruiter

    Uploaded by

    Srikanth Reddy
    2K views2 pages
    A bench marketer is responsible for marketing and placing consultants who are not currently working on projects for tier 2 India-based staffing agencies. These agencies develop virtual benches of H1B and OPT visa consultants to fill demand from tier 1 agencies and clients in the US. Bench marketers advertise consultant resumes, apply them to jobs, and cold call agencies to find placements. If successful, they negotiate contracts between the consultant and client while continuing the consultant's payroll. The profit made on placements must exceed the marketer's costs, making this viable from India where labor is cheaper.

    Original Description:

    Original Title

    What is a Bench Sales Recruiter

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    A bench marketer is responsible for marketing and placing consultants who are not currently working on projects for tier 2 India-based staffing agencies. These agencies develop virtual benches of H1B and OPT visa consultants to fill demand from tier 1 agencies and clients in the US. Bench marketers advertise consultant resumes, apply them to jobs, and cold call agencies to find placements. If successful, they negotiate contracts between the consultant and client while continuing the consultant's payroll. The profit made on placements must exceed the marketer's costs, making this viable from India where labor is cheaper.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    2K views2 pages

    What Is A Bench Sales Recruiter

    Uploaded by

    Srikanth Reddy
    A bench marketer is responsible for marketing and placing consultants who are not currently working on projects for tier 2 India-based staffing agencies. These agencies develop virtual benches of H1B and OPT visa consultants to fill demand from tier 1 agencies and clients in the US. Bench marketers advertise consultant resumes, apply them to jobs, and cold call agencies to find placements. If successful, they negotiate contracts between the consultant and client while continuing the consultant's payroll. The profit made on placements must exceed the marketer's costs, making this viable from India where labor is cheaper.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Definition

    A 'Bench Marketer' or 'Bench Sales Recruiter' is a Sales, Account or Recruiting person at a staffing
    company that is responsible for marketing that company's 'bench' of consultants, that are not working
    on projects. They find requirements, propose their candidates and place them on projects with Clients
    or Tier 1 Staffing agencies in the US.

    Where
    These positions are unique to Tier 2 India based staffing and recruiting agencies who have carved out
    this niche in US IT Staffing. They take advantage of the non-transparency and inefficient job marketplace
    in contracting- where clients have squeezed down rates to Tier 1 staffing and consulting companies,
    making it hard for them to compete and make profits. So these Tier 1 companies outsource the
    expensive search for contractors to Tier 2 staffing agencies.

    What is the bench?


    To meet the demands of the Clients or Tier 1 agencies, Tier 2 staffing agencies hire H1b consultants or
    develop their own 'virtual bench' of H1b candidate from other companies or OPT visa (recent graduates)
    consultants. Often times even US citizens and greencard holders work with bench recruiters with an
    informal understanding that they can be represented to clients. This is because Bench Marketers may
    have a better network of recruiters and staffing agencies and a better knowledge of the market.
    These H1b/OPT/Citizen consultants get hired into projects and then terminated at the end of the project
    after 6-12 months. When these consultants come off a project and there is no immediate next project
    for them to work on, they are said to be 'on the bench' like the 'extras' on a sports team that sit on the
    bench in case someone gets injured or tired.

    How do they work?


    The Tier 2 staffing company needs to get these consultants onto billable projects as soon as possible and
    so they employ these 'bench marketers' whose job is to advertise these consultant's resumes on job
    boards and local freelancer marketplaces, apply to jobs posted on job boards, cold call Tier 1 staffing
    agencies, send out 'hot lists of consultants' to potential customers, make submissions, and once they
    identify a position, they arrange interviews, negotiate rates, and finalize the contract with the customer.
    If a candidate is finalized the bench marketer would sign a Corp-Corp contract which is basically a
    subcontracting agreement. The 'bench marketing' company continues to run the payroll for the
    consultant, and the consultant now works through the Tier 1 staffing agency at the end client's work
    site. 
    The profit the bench staffing agency makes from placing the bench consultant needs to be higher than
    the cost of the bench sales recruiter which is why this is only feasible to do from India.
    For example- A good bench recruiter in India may make $1000/month. This would mean a cost of $7/hr
    for the agency. The bench recruiter needs to place at least 1 contractor and make a margin of $10/hr
    ($1,680/month) to enable the staffing agency to be profitable. If the contractor sticks around longer
    than a month and the recruiter makes at least one placement every month, it becomes a very profitable
    business.

    Difference between Indian bench staffing and US staffing company


    The difference between an India based bench sales recruiter and a US staffing agency sales person is
    that the bench marketer has a consultant that is ready to start work and is looking for job to place them.
    A US staffing agency on the other hand first looks for jobs with a client and then goes looking for a
    consultant to fill that role.
    Since these are slightly complementary, oftentimes bench marketers focus their sales on other staffing
    agencies that have existing clients or lots of open requirements.
    Looking for Interview Questions for a Bench Sales Recruiter or Marketing Position

    You might also like