Global Strategy and Sustainability Of: SRN: Date
Global Strategy and Sustainability Of: SRN: Date
SUSTAINABILITY OF
AMAZON.COM
SRN:
DATE:
TABLE OF CONTENT
• KEY POINT OF INTEREST FROM EXTERNAL
ANALYSIS
PESTLE and Porter's five forces model was described in the context of Amazon to provide
the key point of interest that the CEO must not overlook.
• Lower switching cost in the industry: this challenge may manage through
an efficient distribution system and proper supply chain management.
• Rivalry among brands, the CEO must implement corporate practices to
develop competitive advantages that reduce the brands' rivalry. Amazon has
already gained the benefit of cost leadership.
• Dependency on suppliers, The CEO must develop a new distribution
channel of their own and reduce the reliance on third party suppliers.
• Technological development and product innovation: this creates an
opportunity for the business and the company have to develop innovative
products with the help of technology.
• Carbon emission incentives, UK's government, provide incentives to those
companies which produce lower carbon and also proper waste management
KEY POINTS FROM INTERNAL ANALYSIS:
The internal environmental analysis demonstrates the strengths and weaknesses of a business.
There is some key point of interest that Amazon’s CEO must focus on:
• They are expanding physical stores to • Government laws and regulations that
reduce competitiveness alongside e- must be followed.
commerce which increase the
competitive advantages of Amazon. • Economic downturn such as the recent
pandemics.
• Technology advance the process of
distribution and dispatch system.
KEY RECOMMENDATIONS ON STRATEGIC OPPORTUNITIES
With a mission to improve the user experience by using the internet and technologies to assist
users in finding, discovering, and purchasing something, as well as empowering companies and
content makers to achieve maximum success, Amazon.com is one of the leading e-retail brands in
• the world
Increase investment in R&D which implement technological advancement and develop
innovative products by receiving customer reviews and value-added products compared
to competitors.
• Circular supply chain and products' ultimate owner, as part of CSR and sustainability,
enable the company to reduce carbon emission and waste management.