Media-Based Arts and Design in The Philippines

QUARTER 3: ARTS 10
MEDIA-BASED ARTS AND DESIGN

IN THE PHILIPPINES
“BOOK DESIGN AND ILLUSTRATION AND
DIGITAL MEDIA”
MA. SALVACION ESPENIDA-ABELLA

MAPEH TEACHER
DO YOU LOVE
READING BOOKS?
WHY?
ACTIVITY 1: MANOOD TAYO
I will show a video about

Tim Itim.
-What did you observe or what can you
say about the video?
-What did you notice about the graphics or
animation?
-What is the moral lesson of the story?
ACTIVITY 2: ANALYZE ME!
Procedure:
• You will be divided into groups of 2 or 3.
• Each group will be given two illustrated story books, one Philippine and one foreign.
• Each group will analyze the following book elements. They will list down the salient
features of each story book, according to story line, writing style, illustrations, lay-out and
appeal to its target readers.
• They will rate the different elements of the books on scale of 1 to 5. 1 being the lowest and
5 being the highest. Encircle the number of your rating.
• One representative will present their work.
ACTIVITY 2: ANALYZE ME!
Criteria:
5-Very Good = Meets Standard Criteria
4-Good = Meets Most Standard
3-Fair = Meets Little Standard
2-Poor = Meets Very Little Standard Criteria
1-Needs Improvement = Meets No Standard Criteria
Book Element Phil. Story Book Foreign Story Book

1. Story line for target 1 2 3 4 5 1 2 3 4 5
readers
1. Writing style 1 2 3 4 5 1 2 3 4 5
1. Illustrations 1 2 3 4 5 1 2 3 4 5
1. Book Design and layout 1 2 3 4 5 1 2 3 4 5
1. Overall appeal of target 1 2 3 4 5 1 2 3 4 5
readers
BOOK DESIGN AND ILLUSTRATION
• Another extremely rich and promising area for young Filipino artists is
the field of book design and illustration. With appreciation to the
visionary mindsets of progressive Philippine book publishers such as
Bookmark, Anvil Publishing, Adarna Books, Tahanan Books for
Young Readers (now Ilaw ng Tahanan Publishing) and Lampara
Books. Local book designers and illustrators have been given the
professional stature they deserve and the creative freedom they need to
truly showcase their talents.
Do you think that Filipino ingenuity is
distinct, exceptional and at par with
global standards in the fields of book
design and illustration?
BOOKS WITH ILLUSTRATIONS
Ako Ay May Titi by Genaro Gojo

Cruz and Ako Ay May Kiki by
Glenda Oris made the rounds online
for their controversial topic:
children's genitals. Published by
Lampara Books for children five
years old and up, the books highlight
the importance of taking care of their
private parts and seeing them
without malice.
REASONS WHY WE SHOULD NOT CALL THE
BODY PARTS WITH “PET” NAMES..
• As an advocate for Body Safety Education both in homes and schools, I implore you to use the correct
anatomical terms for your genitals especially the children. These terms are: VAGINA, VULVA,
BREASTS, BOTTOM, PENIS, TESTICLES.
• Using pet names with your child makes it easier for a pedophile to ‘off load’ any complaints of
inappropriate touch made by the child as just a ‘bit of fun’ and easily dismissed by adults uneducated in
Body Safety.
• Using the correct anatomical terms helps explain to children the changes to their body as puberty kicks in.
The topic can be discussed without making it into a joke or belittling its importance. Body parts such as
the penis or vagina should be as 'everyday' to your child as any other body part, for example, an elbow or
nose.
The Little Prince is a novella by French aristocrat, writer, and
military aviator Antoine de Saint-Exupéry. It was first published
in English and French in the United States by Reynal
& Hitchcock in April 1943 and was published posthumously in
France following liberation.
The story follows a young prince who visits various planets in

space, including Earth, and addresses themes of loneliness,
friendship, love, and loss. Despite its style as a children's
book, The Little Prince makes observations about life, adults
and human nature.
The Little Prince became Saint-Exupéry's most successful work,

selling an estimated 140 million copies worldwide, which
makes it one of the best-selling and most translated books ever
published. It has been translated into over 301 languages and
dialects. The Little Prince has been adapted to numerous art
forms and media, including audio recordings, radio plays, live
stage, film, television, ballet, and opera
LIFE QUOTES FROM THE LITTLE PRINCE
• “And now here is my secret, a very • “Grown-ups love figures... When you tell
them you've made a new friend they never
simple secret: It is only with the
ask you any questions about essential matters.
heart that one can see rightly; what They never say to you "What does his voice
is essential is invisible to the eye.” sound like? What games does he love best?
Does he collect butterflies? " Instead they
• “All grown-ups were once demand "How old is he? How much does he
children... but only few of them weigh? How much money does his father
remember it.” make? " Only from these figures do they
think they have learned anything about him.”
The City Government
of Masbate and the
National Commission
for Culture and the Arts
(NCCA) with DOT V
in partnership with
Tabang Kariton brings
the 1st STORY
TELLING OF THE
LIFE OF LOLA
FELISA - Ang tunay na
REYNA NG LAPAY
last September 26,
2015.
CULTURE AND ARTS
• Culture can give people a connection to certain social values, be

liefs, religions and customs
. It allows them to identify with others of similar mindsets and
backgrounds. Cultural heritage can provide an automatic sense
of unity and belonging within a group and allows us to better
understand previous generations and the history of where we
come from.
Do you know what is
digital media?
DIGITAL MEDIA
All the artistic skills and techniques that go into producing books
like those just presented, of course have their counterpart in the
ever-growing world of digital media. This means that books that
were originally available only in print are being gradually converted
to digital format, while new books are now conceptualized, written,
designed and illustrated precisely for these online media.

DIGITAL MEDIA
This also means that the manner by which today’s readers can
find, access and enjoy to these electronic books or “ebooks” is
via digital media tablets, ebook readers, and other handled
reading devices. One such device that is available locally is the
ebook reader called Kobo and Wattpad Which features
international as well as Philippine titles.
ACTIVITY 3: WHAT’S THE DIFFERENCE?
Procedure:
• The class will be divided into two groups. The first group will be
for EBOOKS while the second group will be for PRINTED
BOOKS.
• Each group will list down the advantages of each books.
• One representative will present their work in the class.
ACTIVITY 3: WHAT’S THE DIFFERENCE?
E-BOOKS PRINTED BOOKS

ACTIVITY 4: TRUE OR FALSE?
1. Book design is a thriving industry in the Philippines

2. Children’s books, however are not doing well at all.
3. The best book illustrators are from other countries.
4. Storybooks come alive because of great design and illustrations.
5. Young Filipinos can have a career as book designers/illustrators.
ANSWERS:
1. TRUE
2. FALSE
3. FALSE
4. TRUE
5. TRUE
ACTIVITY 5: NAKA-RELATE KA BA?
In two to three sentences, write your most

favorite ebook or any books that you can
relate with and the moral lesson of the
story.
GENERALIZATION
• Do you think books with good illustrations are

important?
• Would you prefer ebooks or printed books?
• Would you like to illustrate/write children’s books?
ACTIVITY 6: USE YOUR IMAGINATION!

The class will be divided into three categories.

-Category 1:
Artists/Illustrators: Using any applications you will make a book cover
illustration with a title.
-Category 2:
Writers/Authors: You will write a plot or short story.
-Category 3:
Poets: Create a short poem about the importance or reading books.
ASSIGNMENT/PERFORMANCE TASK:
ACTIVITY 6: CREATING A STORY BOOK
1. Decide on a topic matter and characters for a simple 8-page storybook that
your section will create.
2. You may also use the traditions or history of your community, folktales,
legends, myths, fables, local materials, natural resources, environmental
advocacies, ecotourism and economic and livelihood projects as subject of your
storybook.
3. Apply prior knowledge and skills on the elements and principles of art and
new technologies that will allow new expressions of art in creating this project.
ASSIGNMENT/PERFORMANCE TASK:
ACTIVITY 7: CREATING A STORY BOOK
5. You may use any applications or software for your

illustrations
6. You will use any digital media devices that is
available.
YOUR OUTPUT WILL BE GRADED USING THE RUBRICS BELOW.

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QUARTER 3: ARTS 10

MEDIA-BASED ARTS AND DESIGN

MA. SALVACION ESPENIDA-ABELLA

I will show a video about

Book Element Phil. Story Book Foreign Story Book

Ako Ay May Titi by Genaro Gojo

The story follows a young prince who visits various planets in

The Little Prince became Saint-Exupéry's most successful work,

• Culture can give people a connection to certain social values, be

E-BOOKS PRINTED BOOKS

1. Book design is a thriving industry in the Philippines

In two to three sentences, write your most

• Do you think books with good illustrations are

The class will be divided into three categories.

5. You may use any applications or software for your

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