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Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world's most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.

Featured stories

Here are the best AirPods deals you can get right now

There are deals to be had on most AirPods right now, meaning you can save on everything from the entry-level AirPods to Apple’s latest pair of AirPods Pro.

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Apple iPad Pro (2024) review: the best kind of overkill

Apple’s latest high-end tablet is a marvel of hardware design still in need of the software and accessories to really make it sing. But wow is it fun to use.

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iOS 18’s Live Activities will be a bit less live.

The feature, which lets developers put live-updating info on iPhone lock screens (things like sports scores), is limited to refreshing “between 5–15 seconds” in a recent iOS 18 beta, according to an app developer who says their app could do it once a second before.

Apple told them the change was intentional, according to a post spotted by 9to5Mac.


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A new low-end Magic Keyboard may come next year.

Apple could release a new keyboard accessory for “an entry-level iPad or the new iPad Airs” by mid-2025, according to Bloomberg’s Mark Gurman in today’s Power On newsletter.

The keyboard won’t have glitzier iPad Pro Magic Keyboard features like a metal palm rest, but could come with a function row, he writes.


Is our long FineWoven nightmare almost over?

Apple Stores’ stock of FineWoven products — phone cases and watch bands alike — is running low, according to Bloomberg’s Mark Gurman in today’s Power On newsletter. As he points out, that’s normal before a big Apple event and doesn’t strictly mean that the no-good, very bad case material is disappearing.

As a refresher, here’s The Verge’s Allison Johnson talking about FineWoven last year.


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Apple Vision Pro review: magic, until it’s not

The Apple Vision Pro is the best headset anyone’s ever made — and that’s the problem.

Apple Watch ban: everything you need to know

Apple’s ability to sell the Watch Series 9 and Ultra 2 in the US is in trouble due to a patent dispute — here’s all the latest news.

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Napoleon: The Director’s Cut has invaded Apple TV Plus.

Ridley Scott’s Napoleon was already huge (runtime-wise) when it hit Apple TV Plus back in March, but with “48 minutes of new, never-before-seen footage,” the new Director’s Cut that has just hit the streamer (right on time for Labor Day weekend) is even bigger.


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Apple MacBook Pro 16 M3 Max review

It’s undoubtedly fast, powerful, and earns the Pro moniker. It’ll also cost you a pretty penny.

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The new iOS 18.1 beta adds more summarized notifications and the Clean Up tool for Photos.

Notification summaries powered by Apple Intelligence have expanded from Mail and Messages to all apps in iOS 18.1 developer beta 3, MacRumors reports.

If you’re on that beta, you can try Apple’s Magic Editor-like Clean Up tool, too.


A horror-ible update.

The Resident Evil games on Apple’s App Store now require that you have an internet connection when you start them up, Capcom says. That’s a shame if you’re one of the reportedly few people who have bought Resident Evil 4, 7, or Village for your Apple device.


A screenshot of Capcom’s update notes.
Screenshot by Jay Peters / The Verge
This is the correct use of the Action Button.

Actually, honestly, I’m curious what you all do with the iPhone’s spare button. (Tell me your tricks!) I know some folks use it to launch voice mode of ChatGPT, which is neat, but double-clicking the Action Button is for sure the fastest take-a-picture pipeline I’ve ever tried.


Can a YouTube video really fix your wet phone?

Millions of viewers are turning to videos to get the water out of their phones. I tried to figure out whether they actually work.

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Inside Apple’s theatrical U-turn on Wolfs.

George Clooney and Brad Pitt “...gave money back to make sure that we had a theatrical release” in thousands of theaters, but just ahead of a big Olympics marketing push, the Wolfs plan changed to a limited one-week run before its Apple TV Plus debut.

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Apple executives in Cupertino were already questioning the entertainment units over the amount of money being spent on movies, and the people said there was a thought within the company to not risk a public disappointment should the movie not succeed at the box office.


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You, me, and UI

The Apple Lisa was a design revolution — and it still feels like one today

The Lisa helped create the design language for computers as we know them. Here’s what it’s like to use one.

European iPhones are more fun now

An iPhone used to be an iPhone no matter where you used it. That’s not the case anymore.

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Apple Cash users in the US are going to have to verify their identity.

The change will kick in starting October 4th if you send more than a total of $500 (including in previous transactions), reports 9to5Mac.


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I love the sound of Flying Lotus in the morning.

The music producer recently confirmed that he composed two ringtones for Apple: “Daybreak” and “Chalet”. The tones were released back in 2019 putting them on iOS version 13 and later. Both tones have a relaxing vibe to them that would have fit right in with Flylo’s Adult Swim bumps that rewired an entire generation’s musical tastes...or at least just mine.


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Your iPhone might crash if you type these characters.

Users found that entering “”:: into the search bar in the Settings app or the App Library can cause your iPhone to briefly crash to the home screen. Thankfully, this glitch doesn’t seem to be as severe as some of the other iPhone text bugs we’ve seen over the years.