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    EMI deals make the drive to luxury cars smoother

    Synopsis

    Luxury car makers see a structural change in consumption pattern, with growing preference for premium vehicles and emergence of a younger customer set. Strong corporate performance, booming economy combined with increased spending capacity is fuelling luxury car consumption, say car makers.

    Wheels have never ceased to fascinate wannabes. For years they have eyed with envy a Jaguar or a rugged Land Rover whizzing by. Now they are being lured into the driver’s seat by captive financiers who are throwing low EMI deals that these buyers sitting on the fence find tempting: a monthly outgo of 1.66 lakh for a car that costs 1.25 crore . Or a Land Rover Defender priced at 1.47 crore with a monthly outgo of 1.89 lakh . Perhaps not exactly
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    The Economic Times