Vu TV increases market share with Big 10 Sale

BENGALURU: The focus on large appliances by online marketplace Flipkart for its ongoing Big 10 Sale has benefitted television brand VU TV which sells exclusively on the online channel apart from few physical stores. The brand sold 30,000 units during the five day sale.

The brand is eyeing 200% year-on-year growth driven by the sale period and has clocked a business of Rs 80 crore on Flipkart over the last two months since the start of FY 2017-18.

Both Flipkart and Amazon India have been focused on growing their market share in the large appliances category. Recently Flipkart lost exclusive partnership with BPL to Amazon.

"The Flipkart platform has worked very well for us in terms of achieving the 200% y-o-y growth. Buyers are now willing to spend up to Rs 1 lakh buying 65 inch to 70 inch sets online. The current sale was as good as the Big Billion Days, " said Devita Saraf, CEO of VU TV.
The company which started retailing TV sets in 2006 has an annual turnover of Rs 500 crore for 2016-17 and is targeting revenues of Rs 850-900 crore for FY 2017-18, added Saraf.

VU TV commands a significant market share in television category on the Flipkart platform and offline, next only to Sony, Samsung and LG.

"The share of VU grew to 40% of the total marketshare in the TV category for Flipkart. Also the number of models in UHD and Smart TV with VU has consistently grown keeping in mind the consumer demand," Sandeep Karwa, senior director and head of large appliances at Flipkart.

He added that opening new markets including Ahmedabad, Chennai, Kerala and Uttarakhand has helped the brand grow it's uptake.

Flipkart commands over 20% marketshare in retailing television sets across online and offline channels.