Business News›Industry›Cons. Products›Fashion / Cosmetics / Jewellery›Gold village of Kerala: How Koduvally's local jewellers came together to take on organised retail's might
Gold village of Kerala: How Koduvally's local jewellers came together to take on organised retail's might
Synopsis
Koduvally has the unique distinction of having a kilometre-long street of gold retail trade. KGM was their first venture into modern retail — a store complete with new designs, large stocks of gold jewellery and even diamonds. They were forced into this move after competition from the large, branded jewellers began gnawing at their revenues.
KOCHI: When a cluster of jewellers in Koduvally near Kozhikode in Kerala decided to set up a big showroom by pooling their resources in 2015, it was a marked departure from their traditional, century-old way of retailing.Koduvally Gold Merchant, or KGM, was their first venture into modern retail — a store complete with new designs and a large stock of gold jewellery and even diamonds. They were literally compelled to open it after cutthroat
- FONT SIZEAbcSmallAbcMediumAbcLarge
ET
Uh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Get Unlimited Access to The Economic Times
Why ?
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
Clean experience with
Minimal AdsComment & Engage with ET Prime community Exclusive invites to Virtual Events with Industry Leaders A trusted team of Journalists & Analysts who can best filter signal from noise Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-
