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    Consumption surge for hygiene products to stay, demand for in-home packaged foods normalises

    Synopsis

    HUL, the country’s single largest fast moving consumer goods maker, said it has stepped up its innovation intensity with a number of launches including Surf Excel anti-germ wash booster, Vim anti-germ scrubbers and Domex wipes. In fact, it has launched more than 100 new products and variants over the past six months, mostly in the hygiene segment.

    NEW DELHI|MUMBAI: Consumer stickiness has shifted permanently in favour of hygiene and healthcare products, while the surge in in-home consumption of foods has now flattened and normalised as pantry stocking has stopped and lockdowns are opening up, global and Indian chief executives of firms including Reckitt Benckiser, Procter & Gamble, Hindustan Unilever and Britannia said.“We are seeing significant behaviour change and penetration increases
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    The Economic Times