Licious appoints Vakul Agarwal as vice-president of growth

India’s first D2C unicorn Licious has announced the appointment of Vakul Agarwal as vice-president of growth, said a statement issued today. He will be spearheading all efforts towards driving growth for the firm across all channels as it enters a post-unicorn era. His appointment comes on the heels of other key strategic additions to the leadership team.

Agarwal brings in more than 10 years of experience of creating superlative customer experience, having worked in diverse sectors including e-commerce, consumer internet and technology. At Licious, he will be instrumental in driving the marketing and product strategy. This includes spearheading agile initiatives, building for the future and prudent risk-management.

In his last role at Grofers (now Blinkit), he wore multiple hats in his 6.5+ years stint from leading the digital marketing team to building the industry’s biggest property ‘GOBD’ to leading product teams to eventually leading overall growth for the business. He has also been a consultant with McKinsey & Company and American Express.

“As a young and agile company, we are always looking for capable leaders who can unlock the next level of marketing and drive growth for us. Vakul comes with proven expertise in digital-first businesses and can fine tune the Licious strategy to not only suit the new normal but create a playbook that can be used to accelerate growth as the company expands both its geographical presence and product portfolio," said Naveen Neerlaje, head of HR, Licious.

“Licious presents the rare opportunity of not only building a brand but defining a category that holds so much promise. The Indian meats and seafood industry is a $40-billion opportunity. This, when coupled with the vast and varied Indian D2C landscape presents us with an unparalleled opportunity to disrupt and create benchmarks for the industry to follow," said Agarwal.

Currently, Licious has 5000+ employees and a strong presence across 14 Indian markets, namely Bengaluru, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Jaipur, Coimbatore, Kochi, Puducherry, Vizag, Vijayawada and Kolkata.