Nutraceutical supply chain platform Nutrify Today raises $500,000 seed funding

Nutrify Today, a digital supply chain platform for the nutraceutical industry on Thursday said it has raised half a million dollars from US-based entrepreneur and research scientist Dr. Anand Swaroop.

The proceeds of the investment will be used on building automated technology platforms and cover 20 countries for new product development, commercialization, and supply chain solutions to small to mid-sized companies in the nutraceutical industry.

Nutrify Today said it will be going in for the next round of funding of $10 million by year-end to scale business in countries with a substantial nutraceutical market size.

Nutrify Today helps small startups , innovators to commercialize their work in any of the critical nutraceutical markets of the world without having to travel and invest in business.

The start-up provides hybrid solutions helping companies to design new portfolio of products, and upskilling the industry executives with specialized nutraceutical courses.

In two years, the company enabled businesses, investments, and research commercialization.

“Nutrify Today is committed towards enabling and empowering the Nutraceutical industry and promoting responsible nutrition commercialization across the world using advanced technologies of AI and ML," said Amit Srivastava, founder of Nutrify Today.

"The global nutraceutical market is $400 billion, but the spread is uneven. Through Nutrify Today, we plan to create supply chain highways enabling faster growth of small to mid-sized innovators in other parts of the world,” Srivastava said.