Eureka Forbes awards ₹100-cr media duties to Zenith India

Eureka Forbes has appointed Zenith India as its media agency on record following a competitive and comprehensive multi-agency pitch process, which began in February this year. Zenith, a Publicis Groupe agency, will handle the entire gamut of integrated media-planning, buying and implementation business, pegged at around ₹100 crore annually.

This includes projects for Eureka Forbes that deal with performance marketing, digital, SEO, commerce, data, technology, analytics and insight transformation. "We are delighted to partner with Eureka Forbes. Zenith will help accelerate business growth and help them stay true to their brand mission and purpose," said Jai Lala, CEO, Zenith India.

"Zenith has an RoI-focused approach, delivering on real outcomes and measurable results, and we look forward to partnering with the brand on its expansion plans and helping them excel in an era of new consumer and market realities," he said. The work will focus on growing the business and getting the media interested in the brand in a technology world that is always changing.