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    About 80% of sales professionals in India feel they are not sufficiently skilled: upGrad Enterprise report

    Synopsis

    According to upGrad Enterprise's Grand Sales & Workplace Report 2024, 80% of India's sales professionals feel unprepared for a rapidly evolving work environment. The report highlights that 61% are considering job changes within 3-24 months, with high stress levels, especially in automotive and retail sectors, and a significant gender income disparity in sales roles.

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    About 80% of sales professionals in India believe that they don’t possess the necessary skills to thrive in a rapidly changing work environment, according to a report from upGrad Enterprise.

    The Grand Sales & Workplace Report 2024, which covered more than 3,900 sales professionals across sectors, was released on Wednesday.

    It says that 61% of those who participated in the survey plan to take up a new job in the next 3-24 months. Of these, a large number of professionals from the automotive and retail sectors intend to leave within the next 12 months.

    According to the report, about 93% of the survey participants believe their supervisors don't understand their challenges or provide effective support.

    UpGrad Enterprise is the corporate learning and development division of skilling and workforce development company upGrad.

    The report says that 83% of sales professionals experience moderate to very high stress, which increases with seniority, especially in the automotive, pharmaceuticals and consumer durables sectors. Competitive market conditions and high management expectations significantly contribute to their stress levels.

    UpGrad Enterprise’s report explores the effectiveness of training programmes, motivational factors for sales professionals, and the unique challenges faced by women in sales. It emphasises the need for structured, long-duration training programmes and the importance of recognising and rewarding outstanding performance through professional development opportunities.

    According to the report, 66% of sales professionals believe that their learning--formal and informal--has made them a better salesperson.

    The report adds that chief business officers (CBOs) prioritise three key training areas for individual contributors (ICs)--deep product and process knowledge, strong communication skills, and robust stakeholder relationship management for long-term success and client retention.

    It also says that women in sales report lower annual incomes than men, especially at the department or area sales head level. Also, women in sales are more likely than men to leave their company within the next three months.

    “After our reports on women professionals, people managers and CXOs, we wanted to focus on sales professionals, as they carry the greatest burdens and stresses in our workplaces,” Shreyasi Singh - president, capability, delivery & brand, upGrad Enterprise, said in a statement. Singh is also the founder of Harappa.

    The dramatic changes happening in the sales profession are also evident in other industry reports, which say 80% of sales leaders believe the role of a salesperson will be significantly different in just five years. This demonstrates the critical need for continuous learning and upskilling, ensuring that sales professionals are equipped with the knowledge and skills necessary to thrive in this evolving landscape.
    The Economic Times

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