Almost 30 years and lovin’ it! What makes McDonald’s stand out from Burger King and KFC
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McDonald's outlet at Connaught Place in New Delhi.
Synopsis
McDonald’s entered India in 1996, and since then it has been constantly maintaining its leadership position amid a crowded and competitive burger and QSR space. What is the company doing differently that is helping it connect with the Indians across the demographic. Let’s dig in.
Having a bad day? A good comfort food can take the worries away. That’s what McDonald’s India’s recently launched TVC features — a banter between a cranky grandfather and a caring granddaughter — depicting the love for the brand across generations. The campaign tagline reads: Make Someone’s Day Today. McDonald’s entered India in 1996 with its first outlet at Basant Lok, Delhi. Since then, and now expanding across the country, it has continued to
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