Partying the Nolo way: New-age brands are offering choices beyond Pepsi and Coca-Cola

Svami via Facebook

Synopsis
Aerated drinks and fruit juices are not the only options for alcohol abstainers in India, and non-alcobev brands are making sure of it. Sensing the market opportunity in the category, companies like Svami Drinks, Gunsberg, and others are creating products and tapping the online channel to reach out to this consumer base.

With a substantial portion of the population getting vaccinated with at least one dose, and most outdoor activities resuming slowly, the fervour is back in the festive season. A constant in most social events during the last three months of the calendar are alcoholic beverages. While drinking is quite common in India, the majority still abstains. Per capita consumption of alcohol in India is among the lowest in the world at 5.7 litres per year,