Reynolds will keep writing on. But do Indians really care about their pen brands?

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Synopsis
The news around ball-point pen Reynolds 045 getting discontinued generated a lot of attention in social media around a month ago. The company, however, responded otherwise. While it triggered nostalgia with most people displaying displeasure with the alleged move, are Indians really buying so many pens?

The power of the pen is not in the colour of the ink it spills; but the power of word it spells. The quote displayed prominently on the homepage of pen brand Reynolds nudges the nostalgia associated with the writing instrument. For most millennials and Gen X population of India, Reynolds has been a part of their formative years. While the sheer joy of scribbling on the paper or writing long notes, letters, and even poems have now been swapped