Swiggy is donning many hats to win against Zomato. Trying things is fine but where are the big wins?

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Swiggy delivery men check their mobile phones to deliver food commodities in Amritsar on March 28, 2020.

Synopsis
Swiggy and Zomato are two sides of a coin if one looks closely at their business playbook. IPO-bound Zomato wants to be good at what it does best. Whereas, Swiggy wants to leverage its logistics prowess and experiment with multiple businesses. Side-hustles are good for growth. But as Swiggy continues to punch, will it remain standing before the bout ends?

Shane Warne and Anil Kumble are two of the greatest leg spinners to have played cricket. Both were contemporaries. Kumble kept it simple and subtle. He would knock out batsmen through shrewd changes in pace and bounce. Shane Warne had a wider repertoire – flipper, top-spinner, googly, massive leg break et al – and he used that to knock batsmen over. If you think about it, you can apply the same analogy to Zomato and Swiggy, the two most storied