The physical retail store is not dying, rather rocking!

The fate of the physical retail store has been up for discussion over the past few years. During with people confined to their houses, e-commerce went through the roof. As people stepped out of the pandemic a couple of years ago, the store did make a stunning comeback. But the question remained: Was it a ‘revenge consumption’ story or was it more fundamental? The return of the retail store There is no doubt that a physical store is the centre