About three years ago, Hindustan Unilever Limited (HUL), the country’s largest packaged consumer-goods company, began to reinforce an important strategy message in all its investor presentations. A slide titled ‘building the naturals portfolio’ became a mainstay of its deck, laying out a three-pronged strategy to take a crack at the naturals/herbal/ayurvedic segment in personal care. First, build ayurvedic/naturals variants of existing brands,
Business News›Prime›Consumer›When giants falter: Hindustan Unilever’s rocky road to achieve its naturals-business ambitions
Naturals
When giants falter: Hindustan Unilever’s rocky road to achieve its naturals-business ambitions
Synopsis
India’s biggest FMCG company, Hindustan Unilever, saw an opportunity in tapping the naturals segment. With a strong brand and a wide distribution network, things should have fallen in place. But the FMCG giant has been stopped in its tracks. Natural justice?
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