Zomato gives Gold a Pro makeover, but the blockbuster product has lost its sheen

Courtesy of Zomato

Synopsis
Hailed as a major product innovation in the dining-out space, Zomato Gold soon fell out of favour with restaurants and customers. While the company managed to save it for a year, the negative news flow is too much to carry on with it now. With Pro, Zomato wants to turn a new leaf. Will this really change anything?

The pandemic has forced Zomato to take a relook at its Gold product – something that restaurants have been trying for long. The Covid-19 outbreak and subsequent lockdown has left many eateries struggling for survival. Industry reports estimate that 40% of restaurants in India will never open again. Some of the most iconic food joints, such as Café Turtle at Delhi’s Khan Market, have shuttered permanently. Given the current situation, Zomato’s