The future is not EV, but flex-fuel vehicles, says the ethanol man of India
Pramod Chaudhari, chairman and managing director, Praj Industries
Synopsis
Praj Industries might be the most sought-after company in the country for ethanol, but for nearly three decades it was struggling to make its way. How it turned around could be a case study for many companies trying to make a name in the flex-fuel business.
The year was 1971. A Pune boy from a humble background just completed his mechanical engineering from a coveted institution, IIT Bombay. With his entrepreneurial dreams, and passion for making a better livelihood for framers through innovation and sustainability, he set up a biotechnology firm. “I spent some time in my childhood in the vicinity of the sugar industry and developed an affinity toward the farming community. I felt I could make the
Refer & Earn
Get Unlimited Access to The Economic Times
