As Go Digit readies for an IPO, what can make it a profitable growth business

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Synopsis
Go Digit has ridden the non-life insurance growth well. But it incurs much higher underwriting losses compared to the top four private players. For the digital-insurance company, smart pricing, lower costs per policy will be key. As it prepares for an IPO, Go Digit needs to answer two things: Is its revenue growth sustainable? And can it improve margins?

Insurance is not a new industry. History suggests that some of the earliest known use cases for non-life insurance were during the 1600s when the giant ships ventured into the unknown, to find lands to trade from and in some cases to colonise. Fire insurance was initiated supposedly after the Great Fire of London in 1666. The non-life insurance business in India has been trying to get its feet on the ground. It has a low penetration at 1.2% of