SonyLiv hits it big with three major sporting events. In focus now: beefing up tech infrastructure.
Image courtesy of SonyLiv
Synopsis
Ever since the launch of its hit original series, Scam 1992: The Harshad Mehta Story, SonyLiv has seen a strong momentum in viewership. However, the real boost came from sporting events as the platform added new users from the north-eastern states and south India. But as competition intensifies, SonyLiv will have to improve user experience to retain viewers.
On August 7, 2021, as soon as the Nordic javelin left his right hand, Neeraj Chopra knew that it was on course to script history. As Chopra won the gold medal with an impressive throw of 87.58 metres in Tokyo, ending India’s 100-year wait for an Olympic medal in athletics, celebrations began across the country. As the 23-year-old subedar with the Indian Army was taking his run-up, millions were watching it live from the comfort of their homes.
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