The hunt for Indian Narcos: Netflix and the never-ending search for Originals that sizzle

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Netflix's first Indian Original series, Sacred Games, was released on July 6, 2018.

Synopsis
Three years after a successful debut with Sacred Games, Netflix’s India Originals haven’t quite captured the imagination of viewers. This has put the OTT platform’s India strategy under the scanner. Has Netflix really fumbled in the country and why?

A rather critical piece on Netflix’s India strategy published late last month in the influential Silicon Valley platform, The Information, has brought the focus right back on one of the OTT platform's biggest bets outside of the United States. In 2018, Netflix CEO Reed Hastings had added to the hype around Netflix’s India play by saying that its next 100 million subscribers will be from the country. Three years later, Netflix India is at a

( Originally published on May 10, 2021 )