Balaji Telefilms stock shines on brand Ekta Kapoor. Can she recreate her TV magic on OTT?

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Indian television producer Ekta Kapoor seen during the media interaction of the launch of a metaverse based reality show 'Lock Upp' in Mumbai.

Synopsis
Balaji Telefilms has been delivering bankable content for two decades, which also reflects in its standalone financials. However, its movies and OTT businesses have not performed as per expectation. Yet, in the last one year the stock has gained 24%. Will the digital business turnaround soon, and a high-risk investment in the company yield gains?

“Film sirf teen cheezon se chalti hai -- entertainment, entertainment, entertainment!” said Vidya Balan (as Silk Smitha) in Balaji Motion Pictures’ film, The Dirty Picture. This statement holds true across the content sphere (television and OTT included). However, the business of entertainment isn’t easy. It is about taking risks on new ideas and retaining the best talent. And nobody knows this better than Ekta Kapoor. Termed as czarina of the