Grofers ex-founder’s new venture to expand quick-commerce into Amazon, Nykaa’s turf. Will it work?

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Synopsis
Amid signs of overheating in the quick-commerce segment, a newbie is taking wings. Warpli’s plans to instantly deliver a range of items will also mean it will end up competing with its founder’s previous venture Blinkit. The rather important question is: do people need headphones in 30 minutes? Saurabh Kumar, Warpli’s founder, has some answers.

A closet full of clothes, but nothing to wear? How about ordering one for the party tonight, right away? That’s right, it’s not just a bag of radish and potatoes anymore but you can also have that fancy black little cocktail dress delivered to you within minutes if Saurabh Kumar has his way. Kumar, co-founder of express-grocery firm Blinkit, who exited the company last year, did a soft launch of his horizontal quick-commerce firm Warpli a couple

( Originally published on May 02, 2022 )