Restaurants turn the heat on Swiggy, Zomato. But taking on the delivery giants won’t be a cakewalk.

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Synopsis
The love-hate relationship between food-delivery platforms and restaurants is getting more complicated as more eateries are opting for direct delivery. Swiggy and Zomato still want to woo them. But a large section of restaurateurs is opposed to the overarching presence of the big boys of food delivery and are trying to fight them with differential pricing.

A food order that I received recently through Swiggy came with an interesting pamphlet tucked inside the bag. The restaurant, which had just delivered through Swiggy, was offering a discount to consumers if they ordered directly from the outlet. This restaurant is not an exception. In Bengaluru’s busy Majestic area, a south-Indian eatery often switches off the Swiggy and Zomato apps during peak hours and fulfils orders through Dunzo since it is