Is 2018 the year the lazy Indian gets their bum on the saddle and their feet on the pedal? Ola, Zoomcar, Yulu, Ofo, and Mobike will be hoping it is, for this is the year they descend on our cities with a big bet — that middle-class Indians will hop on to shared bikes for short commutes. Ola has been piloting its project Pedal in IIT Kanpur with 600 bikes. It is in early stages of rolling out the service across the country — sources say it is
Innovation
Inside bike-sharing's search for love in India
Synopsis
There’s quiet momentum building in India’s bike-sharing ecosystem, with homegrown companies like Ola and Chinese biggies like Ofo leading the way. But stubborn old problems could put paid to their plans.
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