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    Brands deal with necessary pain of reverse logistics as Indians return 30% of e-commerce purchases

    Synopsis

    Online sellers, especially the smaller ones, struggle with the complexities of reverse logistics. While it is unavoidable, they can manage it better to enhance customer satisfaction and higher sales.

    Online shopping has made life easier for most of us. The best part is that if you don’t like the product, just click a button and initiate an exchange or return and refund. But this is where the nightmare starts for e-commerce players.In logistics terminology, moving sold products back to the seller through the supply chain is known as reverse logistics. The process is a drain on resources for all sellers — B2B and B2C — because it is an added
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    The Economic Times