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Founded in 2018 and launched in the subsequent year, Outplay helps automate and personalise sales calls and brings conversations from multiple channels such as email, phone, SMS, LinkedIn, Twitter and chat into a single interface.
The startup has seen its revenue grow four times and team size treble in the four months since it raised $2 million seed capital from Sequoia India’s Surge accelerator programme, of which it was a part.
Customers have been able to qualify prospects faster and grow their sales pipeline by 300% using its tool alongside inbound chat, it said.
“Outbound sales needs are evolving rapidly, and reps now need personalized, automated and contextual tools to drive sales which Outplay is successfully enabling,” said Harshjit Sethi, principal at Sequoia India. “Sales reps spend an average of four hours per day on Outplay, demonstrating the effectiveness of the product which has category-leading customer reviews.”