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    The big picture in the entire AR-filter craze

    Illustration: Rahul Awasthi

    Synopsis

    With AR filters catching advertisers' fancy, an ecosystem of specialised creators has emerged. But the growing popularity of AR filters could also mean an increase in the prevalence of deepfakes

    Unless you live under a digital rock, you have most likely seen or been someone who has done one of these things in their social media posts in recent times: sported animated glasses or an eye patch à la the pirates, swapped their face with a teddy bear or the indomitable Kokilaben of the ‘Rasode mein kaun tha’ fame, opened their mouth and shot out sparkles and rainbows, or simply teleported themselves to the Swiss Alps while sitting at home
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    The Economic Times