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    Udaan to take on Meesho, DealShare as it enters consumer-facing grocery business

    Udaan cofounders (from left) Amod Malviya, Vaibhav Gupta and Sujeet Kumar.

    Synopsis

    Udaan, with its new platform Price Company, is entering the consumer-facing grocery business through the group-buying or community model, a la Meesho and DealShare which are focusing on non-metro markets.

    Bengaluru: Udaan, a business-to-business ecommerce firm, is entering the consumer-focused grocery business through the group-buying or community model, similar to China's Pinduoduo.While small retailers in Tier II-IV towns will be its “community leaders” delivering the orders, an individual consumer can also place an order for fresh supplies and FMCG products, people briefed on the matter said.This will put Udaan in direct competition with
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