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    Shake-up looms as funding party ends for roll-up ecommerce model

    Illustration: Rahul Awasthi

    Synopsis

    Will a duopoly with two of the players, Mensa and GlobalBees, taking a disproportionate share of capital lead to a major consolidation in the highly capitalised sector

    Bengaluru | Mumbai: Ecommerce’s new shiny roll-up business is already getting tested after a year of frenetic fundraising, which saw more than $700 million being racked up by half a dozen Thrasio-style brand aggregators.The exuberance is waning rapidly, making way for consolidation with some players even exploring a full sale as they struggle to raise fresh capital.Well-funded house of brands such as Mensa Brands, led by former Myntra CEO Ananth
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    The Economic Times